1990: Starting from Baojia Street

This piece is much more complicated than The Street Where the Wind Lives, and the difficulty of sight-reading must be much higher. After Ma Dongfang saw the score, he did not start playing immediately, but turned over the score and thought about it for a while.

Seeing Ma Dongfang pondering over the score, violinist Zhou Hongbing joked, Dongfang, are you too timid to play directly?

Ma Dongfang glanced at Zhou Hongbing and said, What do you know? This song is different.

This is a music score specially created for Erhu. It contains many techniques. Ma Dongfang needs to pay attention to this when studying the music score.

Where to use bow shaking and where to use natural overtones, there are markings in the score. Although Ma Dongfang does not play according to the techniques marked on the score, it is fine, but if he wants to express the feelings expressed in this piece of music, the techniques marked by the composer You must refer to it, otherwise the effect will be much worse.

While Ma Dongfang was studying the score, others also followed suit.

Although Ma Dongfang has not started playing yet, just looking at this score, everyone feels that it is very impressive.

Brother Zhou Yan's music scores are always so beautiful, the structure and direction are always so majestic, and there are little thoughts hidden everywhere.

In this score, some places are very complicated, and some places are very simple, but whether it is simple or complex, there are some ingenuity in it.

Without hearing the music, these musicians know that it is a piece of music that combines both technique and listenability.

When Ma Dongfang started to play the music, the musicians' ideas were confirmed. This music uses many techniques and is very listenable.

The eyes of the musicians of other instruments were full of envy. Senior Brother Zhou Yan really loved Ma Dongfang so much that he even wrote such high-quality music specifically for the erhu.

Zhou Yan did not leave in a hurry, but stood at the door and listened for a while. He nodded while listening. Ma Dongfang's skills were still superb, and the effect of playing this piece of music was much better than what he played back then.

You know, it was the first time that Ma Dongfang got the music score today. Even so, Ma Dongfang's performance was better than Zhou Yan's performance at that time. Zhou Yan clearly knew how to use many techniques, but he just couldn't use them.

Musical instruments don't just mean you can use them well once you understand them, they require a lot of practice.

After a pause, Zhou Yan said to Fang Xiu, Please supervise Ma Dongfang for a while. I will give you the remaining scores in the next few days. After a while, we need to record one of them.

Journey to the West Fantasia is a combination of Fantasy Ballade and Journey to the West. Zhou Yan plans to take out two of them and put them in Westward Journey. After the soundtrack is confirmed, he will definitely put them The song was recorded.

Zhou Yan has always felt that some parts of the soundtrack of Westward Journey are too repetitive, so he needs to add a slight change, and this change should not be too contrasting. Two sections from this song are very suitable.

Fang Xiu nodded, Senior brother, don't worry. I will definitely supervise Ma Dongfang during this period to ensure that he will live up to your high expectations after practicing so hard every year.

Well, then you practice well, I'll leave first.

Zhou Yan left the large recording studio and then went to the practice room where Wang Feng and the others were.

Recently, Wang Feng and the others have taken on a lot of activities, but the remuneration is average.

Although the country's economy has gotten better and better in the past two years, the appearance fees for rock bands have become less and less. This is because there are more and more bands.

For those organizations that hold events, except for well-known bands that have appeared on TV, inviting other bands is pretty much the same.

Among many bands, naturally whoever wants the least money will be used.

These bands also pay a lot of money, even for free, just for the opportunity to perform.

No. 43 Baojia Street received many activities, and these activities were actually screened by Zhou. What Zhou valued was not the appearance fee, but the influence and specifications of the activities.

As long as the activity has a positive impact on the band, no matter how much or how little the money is, Zhou is willing to accept it.

In fact, Zhou Yan has been observing Wang Feng and the others to see if they have the patience. What Zhou Yan is most worried about is that Wang Feng and the others are so ambitious and want to become famous not long after forming the band.

Fortunately, for the time being, they don't have such problems, and they cherish every opportunity to perform.

The band makes very little money from performing abroad, which is just enough for their daily expenses, and these expenses do not include the rehearsal space and various musical instruments provided by the company.

In other words, overall, No. 43 Baojia Street is still losing money.

The Zhou family could definitely afford to lose this amount of money, but they were afraid that Wang Feng and the others would become discouraged if they kept failing to make money.

After watching Wang Feng and the others rehearse for a while, Zhou Yan returned to the office. He had just been in the office for about half an hour when Zhang Youan called.

After the call was connected, Zhang Youan said, Fumio Otsubo, the director of Panasonic's TV system department, will come to Yanjing tomorrow. He wants to meet with you. Do you have time?

For the spokesperson matter? Zhou Yan asked.

Zhang Youan had told Zhou Yan before that Panasonic had contacted them and hoped to make Zhou Yan the global image spokesperson of Panasonic.

Panasonic wanted to develop better in the industrial market, and Noriko Sakai's endorsement contract with them was about to expire, so they decided to find a global spokesperson in China.

Zhou Yan is their number one target. If Zhou Yan disagrees, they will also choose a singer in China, and it will also be a new singer.

Otsubo Fumio's visit to China this time should be about the production line, and he happened to come to Yanjing. Zhang Youan said.

Why did he come to see me when he is the head of the TV System Department? Zhou Yan felt a little strange. Advertising endorsements are not under the control of the TV System Department.

Although Otsubo Fumio is only the director of the TV system department, his position in Panasonic is unusual. It is normal to pay more attention to the spokesperson's affairs.

Zhou Yan nodded and said, Well, let's have a dinner with him at noon tomorrow.

Then I'll book a hotel.

Um.

…

At noon the next day, Zhou Yan met Fumio Otsubo at the hotel.

Otsubo Fumio is in his forties, and he is very energetic. Whether it is his appearance or the way he speaks, he is the same as most of Neon's corporate executives.

Gentle, respectful, and extremely polite.

But he was very efficient. While nodding and bowing to Zhou Yan, he talked about business.

Mr. Zhou Yan, I come to you this time to formally invite you to be the global image spokesperson of Panasonic. Panasonic has developed more and more deeply in China in the past five years, and its cooperation with Chinese companies and governments has also become more and more intense. There are many, so we need to find an image spokesperson in China who can bring positive improvements to our company.

Zhou Yan nodded and said: As for the spokesperson, Zhang Youan has told me before that I am not opposed to being a brand spokesperson, but I don't have much time, and I can't cooperate with many brand activities. For example, Shiseido's endorsement, they I haven’t participated in any promotional activities this year so far.”

Well, Mr. Zhang Youan has also communicated with our company about this situation. Our company has also seriously considered your demands. In principle, our company is willing to satisfy them to the maximum extent. However, based on company publicity considerations, we I still hope we can further negotiate on the terms.”

Zhou Yan smiled secretly, these company executives all spoke in the same way.

They obviously disagreed with the conditions proposed by Zhou Yan, so they hoped that Zhou Yan would make concessions, but they still had to take a roundabout way to express their thoughts.

Zhang Youan was supposed to talk to Panasonic about these matters, but they all came over, and Zhou Yan was ready to have a good chat with him.

But he didn't have much time to deal with Otsubo Fumio, so he asked very directly, What are your conditions?

After signing the contract for two years, Mr. Zhou Yan needs to produce an advertising video of no less than thirty seconds for our company. In addition, he needs to participate in at least two of our promotional activities every year.

Zhou Yan didn't think too much and just shook his head and said, Twice a year is too much. Let's do it twice every year. One time is not limited to any location. It can be anywhere in the world. The other time is only in mainland China. As for advertising, I don't understand it very well. , do you mean that I will produce it? Or do you mean that I only need to participate in the filming?

You make it.

Zhou Yan glanced at Zhang Youan. Zhang Youan had not mentioned this situation to him before.

What Zhang Youan told Zhou Yan before was that Panasonic Electronics invited him to be their global image spokesperson, and he did not say that he would also help produce commercials.

Zhou Yan didn't have time to help them do this, so he refused directly, Sorry, I'm afraid there's nothing I can do to make a commercial.

Why? Fumio Otsubo looked confused. He didn't understand why Zhou Yan refused so decisively.

The reason why Panasonic made such a request was because they saw that Zhou Yan's advertisement for Shiseido received a good response.

Since Zhou Yan can shoot commercials for Shiseido, why can't he help them?

If it was to negotiate terms, he shouldn't refuse so quickly.

I really don't have time. Zhou Yan said.

As for the cost, you don't have to worry, it's all negotiable.

Zhou Yan waved his hand, This has nothing to do with the cost. I really don't have time. During this time, I am preparing for my new movie, so most of my energy is focused on the movie. And besides movies, I have many other Other jobs.

After hearing what Zhou Yan said, Otsubo Fumio pondered for a moment, and then said, If this is the case, we can only accept it, but we have one more request, and I don't know if you can agree to it.

Zhou Yan nodded and said, Well, you tell me.

“I wonder if you could write a song for our brand?”

Ever since Zhou Yan shot an advertisement for Shiseido, Shiseido has been promoting The Street Where the Wind Lives everywhere. Now, as long as Neon people hear this song, they will think of the Shiseido brand. It is equivalent to saying that The Street Where the Wind Lives has become Shiseido’s advertising song.

In this wave, Shiseido's publicity effect is very good. The Street Where the Wind Lives is now very popular in Neon, and this song can often be heard in the streets.

In view of this, Panasonic certainly hopes that Zhou Yan can help their brand write a song.

Regarding Panasonic's request, Zhou Yan did not reject it immediately, but asked, What is your product positioning this time?

Speaking of product positioning, Fumio Otsubo sat up straight, Just as we are changing our spokesperson this time, we are also launching a new series of products. The brand positioning is young and fashionable, and the target customers are mostly young people under the age of thirty-five. , we hope to bring TVs into more ordinary families, so this new product is cheaper than the previous series and has better performance.

Moreover, this new product has three colors, black, silver and champagne. The latter two colors are also our main colors. They are more in line with the aesthetics of young people.

In fact, this is not what Zhou Yan wants to hear. What he wants to hear more is the key points that Panasonic wants to reflect in the commercial this time.

Advertisements are very short, usually between ten and fifteen seconds, and longer ones are only twenty or thirty seconds.

In such a short time, it is impossible for the spokesperson to introduce the three colors of the TV.

Zhou Yan thought for a while and said, How is the clarity of the TV?

Of course there is no problem. Whether it is color or sound presentation, it is much better than other TVs of the same type. This is something our brand has always been proud of.

As the representative of Panasonic, Fumio Otsubo would definitely boast about his own brand, which Zhou Yan expected.

Actually, I have a song that suits you quite well.

Fumio Otsubo said in surprise: Is it true?

It's a rock song, but now it's just music, not lyrics yet.

Hearing that it was a rock song, Otsubo Fumio was surprised. He didn't expect Zhou Yan to write rock songs.

Zhou Yan has also written songs for pop singers. For example, the songs that Kudo Shizuka is popular in this section were all composed by Zhou Yan.

But those songs are all relatively soothing songs, especially Stay with Me, which was even adapted from the pure music Forever Together from Piano Boy.

Zhou Yan and Rock seem to be unable to get in touch.

While surprised, Fumio Otsubo was naturally also curious about what Zhou Yan was like writing rock songs.

Is this song recorded? Can I listen to it? Fumio Otsubo nodded.

Zhou Yan nodded and said, It has been recorded. It is in my studio. If you have time in the afternoon, you can go to my studio to listen.

Of course there's no problem. I don't have any other time in the afternoon.

Okay, after dinner, go to my studio.

Otsubo Fumio smiled and nodded, Then I'll excuse you.