Ace Hollywood

When Daniel first entered Hollywood, probably after the filming of "Campus Blues", he discussed a target audience segmentation theory with Kusa, which is not new, but for online publicity, it is a core factor that has been acknowledged all the time. , which roughly means that recommending which content to who can greatly reduce the impact on the user experience as much as possible, and even use advertising promotion as a service content to provide users with convenience and stimulate consumption**. www.geiliwx.com (The best experience of reading novels without pop-up windows is in [Fiction])

There are many levels of this work. Gender and age are the most basic divisions and the most extensive divisions.

With the progress of data accumulation and analysis technology, we can accurately locate and analyze the most likely consumption direction and consumption of this user according to the network history of each individual, specific to the people he interacts with, the topics he discusses, his consumption history, etc. Demand - the ultimate goal, of course, is to achieve the most efficient delivery of advertising.

The publicity work of "Chainsaw" can be said to be an attempt by mb, f2f, and Shanying Company in this regard. It can be said that the effect is still very good. In a silent way, it penetrates into the movie fans' viewing list.

On October 29th, "Chainsaw" was unexpectedly released on 2,432 screens. For a small-cost horror film with an investment of 4 million, its release scale can be said to be quite luxurious.

Sure enough, it was 8.72 million on the first day, more than double the investment amount.

Previously, the media predicted that "Chainsaw" is likely to become one of the films with the highest return on investment this year, or even in recent years - this generally appears in such small-cost films, with a production of over 100 million yuan, if you want to have a good percentage Thousands of box office, is simply a pipe dream. Even so, films that can be as small and big are still only a tiny fraction of the thousands of small productions of all kinds.

"Premier" magazine interviewed the two creators of the film. James Wen and Ray Warner, the two were a little nervous during the interview, but fortunately. This is not a TV interview, the content of the interview will only be presented in text form in the magazine. The audience couldn't see the expressions of these two Hollywood rookies.

"Yeah, when I was a kid...that's why I got this script, I mean Jigsaw Massacre, oh sorry, I'm not particularly used to its new name until now." Warner repeated his own Source of inspiration.

"Why did you think of a new name?"

"It's Daniel's opinion."

"Daniel Sandler?"

When discussing Daniel, James and Warner both began to relax a little. Since the box office of "Chainsaw" has been successful for several days, the total box office of the first three days has exceeded 25.68 million. The frequency of their interviews with the media suddenly increased. The topic remains basically the same. First, I asked why I wrote this script, I talked about my understanding of movies and horror films, I talked about the sequel plan, and my testimonials about the success of the box office, and then the topic naturally turned to Daniel.

As long as they talk about Daniel, whether it is professional media such as "Variety" and "Premier", or large-scale comprehensive magazines such as "Entertainment Weekly" and "The New Yorker", their well-informed interviewers will always change their voices. Softer, even when Daniel wasn't there. When they tried to discuss him, they still unconsciously adopted a more respectful attitude.

This gives James some deep memories.

That's power, isn't it?

The power is there. No matter whether Daniel is there or not, whether Daniel knows or doesn't know, it is always there and people dare not ignore it.

"Rumour has it that Daniel personally followed up on the project, isn't it?"

"In the general direction, Daniel has always been personally responsible. From the beginning, he has determined the investment and the amount of investment. Participation in the Sundance International Film Festival, publicity methods, release time, etc., he personally participated. To be honest. His concern is also disturbing, you know, what a busy man Daniel is, and he always has so many big things to decide—"

The reporter nodded approvingly, indicating that he understood what James said.

James smiled, and when he talked about Daniel, his words became much smoother, "In our busy schedule, taking the time to follow up on "The Chainsaw" is a great encouragement to us. Although there is only an investment of 4 million, Daniel The behavior shows that the company doesn't take it lightly because it's just a small production. It makes Ray and I work even harder to make the movie well."

"4 million investment? Was the budget tight when shooting?"

"No no no, we never thought we could have such a budget, so I just hope to have a budget of 1 million, preferably 1.5 million, so that we can make a good horror movie, even if it is 600,000 or 800,000, just barely. When Daniel opened his mouth and set 4 million, we were all shocked."

Having said this, James showed a slightly shy smile.

"—When we were shooting later, we didn't know how to spend the money. We shot very quickly. At the beginning, according to the plan, we could finish the film in half a month. Later, Ferguson, oh, he was DD Films. The manager, came to help us, he told us how to arrange the budget, how to make the camera better, finally we spent a month to complete the film, and spent 4 million clean, it was a wonderful experience, the money is It feels great to be in the account, waiting for you to splurge on it.”

The atmosphere of the interview became better, and the topic still revolved around Daniel.

"What do you think of Daniel Sandler? I mean, you have close contact, and he has so much halo around him that it's hard to see what he really is. Let's just say he's a talented actor, an Oscar winner, and a visionary. Amazing movie investor, of course, and now with a business mogul, it's hard to profile this guy more specifically, legends always do, and Daniel stands out in particular."

"Actually, we don't have too many specific contacts. Generally, we communicate with Ferguson the most. He is responsible for Melissa and sometimes reports directly to Daniel. Therefore, we and Daniel are not really close. If we want to say As soon as he said it, we were deeply impressed by his decisiveness, vision and trust. His judgment on the project is very decisive, and when he saw the script, he basically finalized the investment matter immediately - this is not common. There's always a discussion process, especially with a newcomer's script. Investing in us is always a risky thing. Beyond that, he's always had confidence. It's confidence, confidence in his vision, he Never seemed to think that the film would lose money, production promotion and distribution, everything was on schedule, it seemed to be following a schedule, doing whatever it was supposed to do, and then waiting for good news at the box office. The most important point. Also us The most deeply felt point, of course, is trust. When he handed over his work to us, he would respect our opinions and trust our abilities. Generally speaking, he is an authority on the film, whether it is performance or production. Very experienced, so we were worried at first that he would intervene. But not at all, except for Ferguson to cooperate with us, he completely handed over the whole film to us. Until the completion of the film, he did not interfere at all, The version you see now is the final version we cut, and it hasn't changed."

The reporter's answer to James is obviously not particularly excited - everything is quite satisfactory, there is no breaking point.

He has one last question, though, and if confirmed, the report will still be eye-catching.

"I heard something. Although I don't quite believe it, I still want to check with you. I heard that Daniel has never seen a finished movie - because he is afraid of watching horror movies, is this true?"

James and Warnell laughed.

This must have been reported to Daniel. Otherwise, the informant told the reporter of "Premier".

During the publicity period, this stalk has been hidden and not published, just to boost the box office in the second week at the beginning of the release.

"Well, you're right, it's true." Looking at the reporter's wide eyes, James laughed again, "We were also surprised, but he said the movie was really **** and exciting, and he couldn't accept it. You know, we were originally rated as -17, and then we re-edited a version and barely reached the R rating. He saw the script, but he didn't think it was a film - this is very interesting, but there is nothing incomprehensible, Some people just don't like horror movies. We were a little surprised that Daniel was one of them, but it's not unacceptable. He really hasn't acted in horror movies."

The interview ends with a well-meaning mockery of Daniel.

Except for the last question, which is an exclusive revelation, the previous answer has been repeated many times. James and Ray also slowly figured out these contents and conventions. There is nothing special, everyone does this.

...

Daniel, of course, soon saw his "embarrassment" being written and published on "Premier," as "Chainsaw" crossed the 50 million mark at the box office.

"Something that no one wants to do," put the magazine aside.

This is a topic worth discussing for fans and viewers, but not worth the extra time for Daniel.

"Chainsaw" was captured by Pixar's "The Incredibles", Universal's "Soul Singer", and the horror film "The Grudge" - of course, it may be a bit self-righteous to say that~www.wuxiamtl. com~ In any case, the competition is fierce. Colombia's "The Grudge" is a week earlier than "The Chainsaw", and "The Grudge" in the third week ranked fourth in the weekend box office list, second to the above three films, but the total box office It has reached 88.76 million. As a film with an investment of only 10 million, North America is destined to break 100 million. The performance is enviable.

It's even more remarkable that the less-invested "Chainsaw" managed to beat its third week of "The Grudge" in its second weekend.

Colombia, one of the seven majors, is of Sony origin, and it is easy to shoot Japanese horror movies, and there is Gore Verbinski's "The American Version of Midnight Bell" before it.

But the second shocking horror film of dd film industry, it made a lot of money, comparable to "The Grudge", which can make people see the meaning - this is a film producer that can collide with the seven major and undefeated. Although the factory is only a certain level, it is enough to make a subtle change in the perception of dd. (To be continued) WWW.GEILIWX.COM happy reading every day