Ace Hollywood

Chapter 344: narrow vision

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"This is a very clear question. MPAA's seat cannot be inherited through acquisition activities. Since MGM Pictures is acquired, it shows that it no longer has influence on the industry. In other words, That is to say, the position of MPAA should no longer be obtained. Please search ( ) on the Internet to see the most complete! The fastest updated novel" Brad rarely behaves so radically now, he always seems to have a plan, which is also every major producer The usual behavior of factory leaders. In Hollywood, they are the most powerful, as long as he is still in the position, is the pivotal central figure. Therefore, Brad's anomaly this time obviously shows that he is attaching great importance to this issue now.

He was meeting with Mike Linton and Robert Iger.

One is Sony's CE, and the other is Disney's CE, as we all know, Daniel's two rivals.

The most important consideration for Brad choosing to be his own is to bring Sony Columbia and Disney into his own camp. As long as the three of them are in the same spirit, then Universal, which has a good relationship with Daniel, and Fox, who are cooperating, include Warners, who just reached an agreement with MGM, only needs to win another one. The MPAA uses a majority mechanism when deciding on matters, and as long as there are four in favor, the issue will be passed. In other words, as long as the three of Brads reach an agreement, it is basically enough to achieve their goals. Brad believes that if the three of them agree, there will definitely be a fourth company that inhibits MGM from joining, not to mention, if today's meeting If it goes well, he will also liaise with other studios.

MPAA is a relatively loose environment, and it is not endowed with a lot of coercive powers. Generally speaking, it is used as a high-level coordination occasion. Large studios have unified interests in many cases, and most directly , such as curbing independent studios, lobbying for congressional policy, befriending members of Congress, dealing with industry scandals, etc., these things need to be coordinated. But it's hard to say. This mechanism can require a certain company to act according to certain rigid rules. Everyone has a big consortium behind them. Compared with MPAA, those consortiums that go beyond industry restrictions are the forces that determine the direction of these studios.

But the MPAA's core seat, over the years, has been what separates a studio from retail to big--though he's barely moved, so generally speaking. Hollywood's bigwigs have never changed.

So, even without considering the practical significance. The MPAA seat is also an interest that MGM cannot give up.

Basically, it can be said that with this seat, MGM is the seventh largest, and without this seat, MGM has become a subsidiary of the film industry—a subsidiary of an independent studio. From the point of view of many intangible important interests such as company reputation and industry status, there will be significant losses.

That's why Brad cuts from here.

Mike Linton didn't speak, just stretched his brows and stared at the pen in front of him.

As the CEO of Sony Pictures, he understood that the acquisition of MGM failed. The blow to Sony's Entertainment Division is very serious. Sony is of course a giant in the field of consumer electronics, but the company's executives have been trying to make the Entertainment Division occupy more of the copyright, not just a supplement. Buy MGM, get its library. It is an important measure for Sony to make the film sources controlled by the Entertainment Division reach about half of the total Hollywood film sources. Sony hopes that through this action, the entire entertainment sector will be revitalized in one fell swoop, and the company's profitability and market share will be increased through economies of scale. . Viacom has even struck a deal with Sony before. Once Sony's acquisition is successful, it will open up a special paid movie channel for Sony and MGM's movies, which is almost groundbreaking for Sony.

It's a pity that the film industry's horizontal intervention eventually made Sony fall short.

Apparently Brad Gray understands a little bit. Otherwise, he wouldn't be so sure to invite the unfamiliar Mike Linton.

However, as far as Mike is concerned, the failure in the acquisition case does not mean that Sony is going to declare war with MGM, or the film industry.

Sony has been in Hollywood for more than 15 years. In the past 15 years, the strategy they pursued is not to devour Hollywood, but to follow the ecological balance that Hollywood has achieved for decades. They think it's better for Sony in general, and in fact, they're doing really well.

So MGM's acquisition by Studios didn't fundamentally upset the balance, meaning Sony didn't need to do more. After all, there is also cooperation between these companies, not to mention Daniel's status in Hollywood at this time, which is extraordinary. Sony may not necessarily invite him to cooperate, but offending him may cause unnecessary trouble.

Everyone should try to keep the situation in the professional field.

Whether it is the competition for the box office, the acquisition of companies, the competition for excellent scripts, etc., all belong to the competition in the professional field. If Brad Gray means it, this kind of competition will completely change the taste and extend from the professional field to other parts.

Mike Linton, and the whole of Sony, obviously needs to think about this.

"Even if you're right, why do we need to ask MGM to play by the rules?" Robert asked bluntly. "We're not a federal court, we're not a police force, and MGM has a seat in the MPAA. And now you say it stands to reason that it should give up the seat now. Yeah, maybe you're right, but where is the interest in us urging this thing? I can't see it, I don't know after MGM leaves the MPAA , whether Disney films will get a higher box office, will they win some more Oscars. I don’t see a clear relationship between the two.”

Robert is obviously very direct.

Yes, where is the benefit?

The disadvantages of doing this are very obvious, and the deterioration of healthy competition will completely offend MGM, the film industry and Daniel Sandler. But where is the benefit?

The symbolism of MPAA is of great significance to MGM, but the loss of this significance by MGM has no equally significant benefits to Disney and Sony.

Brad certainly knows that his initiative will not be approved very smoothly. If it is replaced by pressure on the market supervision department to make the MGM acquisition plan go bankrupt, he believes that there are more people who are willing. But at that time, everyone had no intention of doing that, because there were too many interested parties involved in the acquisition.

But even so, Brad was deeply surprised by the attitude of Mike and Robert.

"You should be able to see, in the long run, how much damage it would have done for them to expel MGM. And our competitive relationship with MGM has always been, they've been weakened, so We're going to be enhanced, isn't it obvious?"

This time, Robert Iger also kept silent.

This meeting, apparently did not achieve Brad's intentions.

But that didn't stop him from raising the issue at the MPAA's caucus.

December 14, 2005. With just 10 days left until the Christmas break, the MPAA held its final core meeting of the year in Los Angeles.

All seven CEs were present.

Although some of them were dismissive of Brad's actions. But he was very interested in observing the storm.

Chairman Christopher Dodd, a former California senator, has a deep political background. This annual meeting has many topics. For example, MPAA made great efforts to ban two large-scale BT servers, lkrrens and elerrens, through litigation and behind-the-scenes operations. The debate on copyright protection and Internet freedom has not stopped, so we have done this. , for MPAA. It's really not easy.

After a lot of annual work.

The CE of the seven major studios held a closed-door meeting, which is also a routine arrangement every year. Generally speaking, the bosses will chat, kill two or three hours, and then submit their will to the management through the MPAA staff to obtain results that favor themselves. after all. Letting the bosses hold their own sleeves is often ineffective. They understand the strategy and development of the entire company, but they do not necessarily understand the corners.

But this time, it's obviously something special.

Before the meeting started, there was news. Some want MGM's core seat in the MPAA to be removed -- because it was acquired.

Chairman Christopher and Vice-Chairman Michael O'Leary, the two top MPAA executives, are of course aware of this, but even though they are very important within MPAA, they lack a say in this matter. In the end, only seven major studios, including MGM itself, will decide whether MGM can remain in the core MPAA seat.

"Do you think Brad can make it?"

Michael and Christopher were discussing the agenda, and some of the consensus that had been reached before, Michael asked suddenly.

The movement of Christopher's hand paused, but his tone was very calm, "Impossible."

"Why?" Michael frowned, "To be honest, Brad is right, core seats cannot be passed through acquisitions."

"It's not something we can decide."

Michael shrugged, "I know, we're just managers, and the real decision makers are in there."

"It's all inside?" Christopher showed a disapproving smile. "That's not necessarily. Among the people who decide this matter, the most important one is not there."

"Huh?" Michael was taken aback, but quickly reflected, "You mean Daniel Sandler?"

Christopher simply put down what was in his hand and looked at Michael O'Leary, "Yes, the most important person is Daniel Sandler, if the film industry's boss is not him, then MGM may not be able to keep itself today. position, but now that the new owner of MGM is him, then nothing will happen unexpectedly. You must know that the most important purpose of MPAA is not to grade movies, but to external, including Congress, and also Including foreign markets, this is the most important mission of the MPAA and why I am serving as this chairman."

Speaking of which, Michael, of course, quickly understood.

Daniel Sandler's international influence and political background are crucial to the MPAA. To give a very simple example, for example, MPAA found a pirated film and television station in a certain country, which can illegally provide Hollywood movies, so they need to protect their own interests. Going to the country concerned to prosecute directly was an option at that time, but it was extremely stupid and basically useless. The most effective way is to use the U.S. trade department to pressure and negotiate with the countries concerned and ask them to help in these matters.

Although in the face of some major powers, these negotiations may not be immediate, but if you persist, there will always be a day of change.

In this process, MPAA needs to fully mobilize its political resources. You must know that the exchanges between the two countries involve very complex fields. The MPAA requires the government to put pressure on the field of film and television intellectual property rights. The demands of the NG organization, etc. Even the United States can't make a long list, and tell other countries, you follow this one by one.

Between countries, the same interests come first. If the United States wants to obtain something, it must pay the corresponding things. In some areas, it must pay the price in other areas when it requires the other side to improve.

The MPAA must strive to be the former and not be part of the "price," which of course needs to be pushed by influential figures.

Daniel **** is such an influential figure. Although he is not in harmony with the ruling Republican Party, he has many friends in Congress. Daniel, who is in the fields of technology, entertainment, and social issues, has a wide range of friends. In these CEs in Hollywood, no one can compare.

That alone makes it impossible for the MPAA to kick MGM out. Christopher even suspects that if MGM is acquired by Sony, some people will take the initiative to mention the vacant spots to the film industry - although it is very difficult, after all, there is no film industry that MGM has joined, even in terms of box office and profit. Better than Paramount, but still lacking in seniority and influence, and despite coveting Daniel's power, these CEs are also unlikely to give up the representative meaning of MPAA core seats.

But after the acquisition of MGM, all is not a problem.

Paramount asked this question, UU reading www.uukanshu. com is obviously lack of brains.

Brad Gray may be an expert in business, but he still lacks a lot of vision. If it was Sheri Lansing who had not been promoted, he would never have made such a motion. It is even more impossible to contact other parties. It is conceivable that under the silence of Mike Linton and Robert, there will be a bit of contempt for Brad.

On the day of the core meeting, Daniel was not in Los Angeles, although he returned to Los Angeles for this matter, but after a brief exchange with all parties. He went back to school to catch a few reports. Thanks to his fame, although Berkeley's teachers and students are quite individual, in the face of such a super rich and superstar, his classmates and teachers still gave him a lot of preferential treatment.

He completes team courses and communicates with teachers through e-mail, MSN, which of course requires more tolerance from the other party.

Otherwise, it would be a headache for him to finish his studies this semester. (To be continued. If you like this work, you are welcome to vote for recommendation and monthly tickets. Your support is my biggest motivation.)

PS: Correction: In MPAA, Sony has only one seat, Colombia does not exist

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