Ace Hollywood

For years, Daniel has always been at the center of the media during awards season. √∟ But the extremely developed Hollywood entertainment media industry cannot have only him as a core. What's more, he is far worse than many people in terms of subjective initiative. The team was even hesitant to launch PR for the Oscar-winning actor, but the others went all out without any scruples. Every move of these nominees has become a hot spot for the news media. Coupled with the news that Oscar has continuously announced the addition of award stars, hosts, etc., the media carnival brought by Oscar has provided an entertainment feast for the whole world.

As for whether Daniel joins the competition for the best actor, it doesn't have much impact on the whole Oscar PR situation. DD Pictures has "Immortal Gardener" and "Wall-E" in the competition. The company's team has already spread its own PR posture. Even in the year of 9/11, Oscar's PR campaign was relatively low-key and small, but it still existed. Therefore, this award, which is known as the Centennial Oscar, and the Academy that operates it, have faced numerous controversies.

Hollywood is inseparable from the Oscars.

America cannot do without the Oscars.

This is the greatest strength of the Academy of Motion Picture Arts and Sciences led by Chairman Pearson.

……

A conference room at MGM.

After dd Films joined, this century-old store has undergone considerable changes. For example, the conference room has become more modern. Solid wood furniture, intricate tapestries, and traditional decorations in gold and silver have been taken away and sealed. And into modern glass, alloy, Impressionist and minimalist paintings and more.

In addition to trying to change the decay of MGM, Daniel also intends to tell everyone that the owner of MGM has changed, and the younger and more fashionable dd film industry. Now the owner of this company.

The one sitting at the top is Ron Mayer of MGM. This shows that the meeting is very important. Currently, MGM is producing four or five films at the same time. Yay except for internal affairs. He also needs to pay attention to the exchanges in the industry, such as the Golden Globe Awards ceremony, such as the Oscar nomination dinner of "Vanity Fair", etc. He basically needs to go to the invitation. As the most at risk of a major studio, MGM is very clear about its purpose to unite all forces that can be united.

Ron Mayer's mug is a limited-edition Christmas snowman-themed mug from Starbucks -- a surprise and surprise for young MGM employees.

After he started, Helen Dele sat there, and his cooperation with Daniel has been very good, after dd intervened. The rising tide made all the envious eyes of MGM's former senior executives turn green. But who could have imagined that a small investment "Legal Pretty Woman" a few years ago brought Helen, not only the only box office highlight of MGM during the occupied period, but also a greater opportunity - serving as MGM The head of GM's film production department is likely to be promoted to senior vice president of the group in the near future.

In addition to Mayer and Helen, the youthful actors are the most eye-catching.

Zac Efron, Vanessa Hudgens, Ashley Tisdale, Lucas Grabi, four youth idols who are only one-third of Mayer's age sit in the left row. Across from them are the MGM staff. Publicity, PR, Finance, Administration. Next to Efron, on Meyer's left. It was "High School Musical" director Kenny Ortega.

This meeting was to discuss the promotion and distribution of "High School Musical", and Kenny has cut out the final version.

Disney was supposed to give the TV movie to audiences on January 20, but now as a full-blown big-screen movie, of course everything is different, including the entire release schedule.

Daniel asked them to have a good enough plan.

It is difficult for people to wait for the moment when it is released with confidence for a song and dance movie that has been in decline for a long time. Only to wait for God's verdict, success or failure.

MGM needs to do a lot.

Ron Mayer looked at the video recording equipment above the conference room, which was ready to be seen by Daniel, if he needed to see it. In my mind, I was thinking about the communication with Daniel last night. Because of the existence of Daniel, in many cases, whether DD Films or MGM is not a completely classic company operation model. For some specific work, it should have been bottom-up, and the department gave a plan, which was approved above. But at MGM and dd, Daniel usually gives advice, and he doesn't communicate with the department heads of the studios, he doesn't have the time or the will. So usually the person in charge who receives information from him is David, Melissa, Ferguson, Mayer, Helen.

"We need to use the Internet," a middle-aged man from the publicity department said first at Meyer's gesture, "the reason is obvious. First of all, "High School Musical" is a work that obviously targets the youth group. God knows, in order to How much effort did we spend to get a grade of G, and we also specially consulted the partners of dd animation."

It's really not an easy thing to get a G-rated live-action movie, but he's obviously making a wisecrack. From the very beginning, when this script came out, it was destined to be a clean, everyone-oriented movie - and dd is good at it. The R-rated slices are quite different.

"On the Internet, especially on social media, the proportion of active users is very high, which helps us to get their attention efficiently. Secondly, in the field of Internet marketing, dd is an expert, no one knows the Internet better than them, For High School Musical, this is such a privileged condition. I think we can... an ordinary person's business dance competition... Dance show popularity selection..."

The propagandist began to introduce the team's planning plans one by one, and there were many bright spots among them, which also overlapped with Daniel's proposal.

Mayer nodded lightly, approving the plan, and then motioned Helen to say something.

"I think this plan is very good. As Bernie said, young people are the mainstream target we want to strive for, and our energy and budget should be focused on this group. But colorful social networking activities should not be All." As a senior executive at MGM, Helen has her own understanding of traditional publicity methods. Facing Bernie, she said, "Public publicity is essential, especially for high school students and college students. The population covered by social networks is getting bigger and bigger, but influence may not be able to replace real-life contact."

"I agree with Helen's idea." Efron thought for a while, as a young rookie actor, sitting here is somewhat lacking in confidence. But he decided to speak his mind. "Social networking is becoming less and less cool for my classmates."

"Huh?" Mayer looked at Efron with interest, which Daniel also said yesterday. His original words were "The magic of social media is disappearing in some old groups, and also in some new groups. The former is like college students and young people, while the latter is concentrated in politicians, consumer goods companies, small businesses or stores. Therefore, the promotion of "High School Musical" can of course, and should also use social networks in a targeted manner. . But on the other hand, the traditional way of publicity should be considered, and how to use more attractive methods to bring out its brilliance and effect. This is something that the publicity department needs to consider.”

After Efron got some kind of affirmation from Meyer, his mood became much calmer.

"Of course my friends are using f2f and always open their f2f homepage whenever they are on the web. That's right. But it's hard enough to get them into the idea that the movies advertised on f2f are cool Yes. It's trendy, it's super interesting. So, I think f2f websites should be a 'traditional' way for High School Musical to inform these people. If you want to strengthen the unique medium of the film, More methods should be used. Like what Helen just said on the ground. Campus events or something."

The discussion began to heat up. Whether it was the professional Bernie, or the fledgling young people like Efron and Vanessa, they all made suggestions for the entire publicity plan from their own experiences.

This is probably the most moving scene in the whole work. Everyone is trying their best to hope that the works they create together will get better results. More people's recognition, thus consuming all their wisdom and talent.

Ron Mayer knocked on the table a few times to calm everyone down.

"Yesterday, I had an exchange with Daniel, and he suggested that we could do an American campus dance competition with the TV station - the High School Dance Cup."

""Dancing Forest Hegemony"?"

Last year, Fox TV's popular dance reality show "Dancing in the Forest" was impressive.

Everyone fell silent and fell into thought.

It is difficult to say that the High School Musical Cup is purely for the promotion of the movie "High School Musical", because MGM's involvement in reality show production will bring considerable benefits, and of course it may also be a loss. Strictly speaking, these two moves should be two separate plans, but there is ample opportunity for cooperation between them.

If you take this into consideration, then Ron Mayer and other high-level executives are the ones who decide whether to act like this in the end. Not them - the people involved in the "High School Musical" movie.

……

"Why did you suddenly think of getting involved in talent shows?"

"It's lucrative in itself, and secondly, for MGM, the reality show is going to help them bond with the audience -- and they should."

Daniel is on the phone with Melissa. As the chief content officer of dd Pictures and the vice president of MGM, she is of course interested in this new move.

This idea has been around for a long time. Fox's "Dancing Forest" is indeed the incentive to stimulate Daniel. Moreover, for the dd film industry, sooner or later, they have no cable network behind them. This is their shortcoming, but it does not mean that they have to give up all interests at this point - except for the film works. beyond the broadcast rights. From which point did you cut into it and make those popular TV dramas that you are familiar with? Of course, this is necessary. Daniel needs to be more familiar with American dramas. In fact, for many Chinese people, watching domestic dramas is one period, while watching American and British dramas is another period. However, whether this time is an appropriate opportunity to directly intervene in the production of TV dramas, Daniel maintains a conservative attitude.

Although MGM has a TV drama department, it has shrunk to such an extent that there are many news factors to directly restore the glory of this department. Such as funding pressures, the deal with Warners gave MGM the money to take on maturing debt and push through a slew of new initiatives. But to leapfrog into TV drama, there will be more pressure on funding and, importantly, trouble for MGM staff. Too much of a stride, when the film project didn't regain its success, would lead them to suspect MGM might be **** the ball.

At this time, the confidence and cohesion of the company are crucial.

On the other hand, TV stations are different from theaters. They haven't deeply felt what Daniel calls "the undefeated legend". To make them want to buy dramas, the most important factors must be the quality of the dramas and their identification with MGM. This is not a simple matter. It belongs to Disney, Universal, Fox belongs to Fox, and CW belongs to both Columbia and Warner. Although cbs was spun off from Viacom and formed its own army, it is obviously entangled with Paramount~www .wuxiamtl.com~ In such a complex background, MGM wants to stand out from the encirclement. Based on the professional attitude of the major TV networks, it cannot be said that it will be maliciously blocked, but in fact it will be more difficult, which is also true.

Therefore, in the name of publicity, it is a good opportunity to cut into the production of talent shows.

Since "American Idol", this part itself has been paid more and more attention, and a reality show where creativity is king is Daniel's forte. He completely remembers which shows will be very popular in the next ten years. He still remembers, a group of figures A reality show with popular men and women on a desert island impressed Daniel deeply, and it was quite hard to find seeds back then.

When they succeed in this field, the major TV networks have enough confidence in MGM's production capabilities, and it is logical to intervene in TV production.

Daniel had some piecemeal exchanges with Cusa and Meyer about these complicated ideas, and it was time to form a specific development plan.

Melissa is the right person to take charge of this project. Of course, the specific work will invite more convincing people.

After listening to Daniel's not-so-systematic thoughts, it was hard for Melissa not to sigh.

"Although it's really hard to believe, I have to say, Daniel, you are indeed a genius, and beyond my best imagination."

"Oh, then you need to cultivate your imagination." (To be continued..)

ps: Xie Mumu, Eternal Fall Reward