Ace Hollywood

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When Oscar came to the 81st awards ceremony in 2009 and celebrated his 80th birthday. (Baidu search network has the fastest and most stable update). T. Entertainment journals and media all over the world have been taking stock of the past 80 years, how much this world-famous glory is worth remembering, Marlon Brando, Gold The Times, the First Lady of Hollywood, the Shakespeare in Love controversy, Daniel Sandler, and more. They referred to the 78th Academy Awards in 2006, and gave it a "boring" comment - the broadcast of the entire awards ceremony, amid the huge controversy about whether Daniel should get another Oscar, only gave Three and a half shots of Daniel.

At the beginning, host Jon Stewart jokingly commented that "Crash" has many well-known actors involved - the film later won the best picture, "I'm not sure who among all the actors in the audience did not star in "Crash," but I'm sure they can't afford Daniel Sandler," the camera gave Daniel a close-up, smiling. After that, when Rachel Weisz won Best Supporting Actress, she spent half of her 45-second thank-you speech to express her gratitude and praise to Daniel: "Without Daniel, I'm not sure if I would be like this. An opportunity, but I clearly know that without Daniel, I would not be able to burst all my spirit and soul to create this impressive image. Daniel's performance is like a long whip in the hand of a coachman , urge me to come up with a better, better performance...", in this 20 seconds of thanks, the camera swept over Daniel again, this time it was not a close-up, Daniel and the people on both sides of him were swept in, but He is in the middle of the picture.

This year's Oscars gave Daniel the third and last shot, not when the best actor was taken away by Philip Hoffman, but when Ann Lee won the best director and thanked Daniel before that. . This is surprising. "In addition, I would like to thank Daniel Sandler. I can't say too much due to the time limit, but his support has helped this work, thank you", perhaps thinking that the audience wants to see Daniel **** surprised look, so they gave Daniel a close-up again. But disappointingly, Daniel didn't show more emotion. Just the right amount of applause and smile.

Next, when Hilary Swank presented the Best Actor award, the camera shot close-ups to the rest of the nominees. In the end, it seemed that due to lack of time, instead of giving Daniel the shot, it was directed at the big screen, which included the The avatars of the nominees including Daniel - since then, Daniel has never appeared in the broadcast screen, whether it is the standing and cheering after Philip won the award or "Crash".

what happened?

Daniel left temporarily?

Anyone who knows anything about television broadcasts understands that. With a 3 second delay, it's totally possible to do that, joining Daniel who walked off halfway through the awards show. They could switch occasionally with previous material to create the illusion that Daniel was still there—but doing so would not be of much use. The audience is not a fool. If it appears ten times, it will be the same expression six times. With the same posture, everyone knows there must be something wrong.

This is a reasonable guess.

However, Daniel's personal F2F quickly denied this speculation.

"I enjoyed the awards all night, whether it was Rachel's win or Ann Lee's. I was there to congratulate them all. Congrats to all the winners, it was a great night."

But he did not give any response to the broadcast, and his agent Kusa, public relations executive and spokesman Triver did not respond to requests for comment.

The situation escalated rapidly.

No one pays attention to the new actor and actress, Philip and Felicity, the former has nothing to say, the latter is the first movie to win the Golden Globe Award and Oscar a home run. But they didn't get much attention. The two may be the most tragic couple among the previous Oscar winners and actresses.

"'Fearless' gave Daniel only four shots, yes, you heard that right, only four, yes, Daniel, Daniel Sandler, one of the greatest Hollywood actors of the century, the Hollywood sign Character. He got the most rude treatment since he entered the industry. He invested and starred in "The Immortal Gardener", which won three awards for best supporting actress, best soundtrack, and best editing. Best animated feature film He invested in the production of Wall-E. Their winner, and Best Director winner Ann Lee, both mentioned him after the thank you speech — and even then, he was really only given four shots.

If we rule out the small chance that the broadcasters have a personal grudge against Daniel, then perhaps only crazy is the explanation.

It is impossible for them not to know how much of the audience in front of the TV would like to see Daniel Sandler. The controller of the family TV, do they think it will be those middle-aged parents? No, it's impossible not to understand this. On Oscar night, the people who are most interested in red carpet fashion and star power are the female members of the family, and most of these people have coveted Daniel for a long time. I think Nielsen's stats tell the same, 25.5 percent viewership share, 33 million viewers—a figure that ties Chicago's Best Picture class in 2003. Don't take it as an honor, in fact, the 75th Academy Awards in 2003 were the lowest-rated in nearly 20 years. However, what we need to know is that it was the time of the Iraq War - everyone was immersed in a strong development atmosphere, and this year, the reason is simply that the Oscars chose a group of nominees with no box office, and excluded the only box office superstar. outside the lens.

Exactly why they acted like this, I am afraid that apart from them, no one knows. "

"USA Today" published this report on March 6, and almost all major media such as "Washington Post", "Chicago Sun Times", "Chicago Daily Tribune", "New York Times", "Los Angeles Times", etc. This forceful approach aimed at the goal. In the list of winners, the new best actor, the best film, and the best film are all behind.

It was not until two days later, on March 8, that the TV, which was considered to be silent to the end, issued a public statement on the official station.

"As for the discussions that arose at the 78th Academy Awards on March 5, our response was that the work was done in accordance with normal broadcast procedures. There was no special intention or arrangement. Regarding the audience's criticism, we I will sincerely accept it and learn from experience in future broadcast activities to do better."

This short response. There is no explanation for what happened or why. I just insisted on doing a normal thing - after all, no one stipulates which star must be given more shots. In fact, most stars can't get three and a half or four shots. This certainly does not satisfy critics.

"Everything is normal? Are you sure the doctor who examined you has a license to practice?"

"It's tough enough, you will see the price of wanton behavior."

…

This wave of controversy. To completely suppress the previous discussion of Daniel winning or not winning, Philip Hoffman's victory. Didn't bring too much regret to Daniel. First of all, he was originally considered to be the most unlikely person to win an award. Even if the Golden Globe Awards, the Directors Guild and the Screen Actors Guild would push him infinitely closer to his third Oscar winner - but infinitely closer often means "A very unfortunate failure".

These Oscar judges, including all aspects of this huge Hollywood ecosystem, have their own set of balance criteria, anyone who wants to subvert the rules and change the ecological environment will be hindered by them - this is about their most fundamental. benefits, and innate. So get an Oscar after just two years. is unacceptable to them.

"The New York Times" called Daniel "the most likely and least likely nominee to win the award" on the eve of the Oscars. This is the reason. According to his acting skills, performance, popularity, box office appeal, etc., he may be the most deserving of the award. of. But according to the judges' habits, he is completely impossible to win the award. "I think the Oscar judges would rather give this award to Heath Ledger to encourage another young man whose acting skills are not yet in place, rather than handing another actor statue to Daniel Sandler."

That's why Daniel's PR team. In the end, there was no event for the actor.

It seems that the competition for this award was given up early.

Many people in the industry are well aware of this point. When they are running for the award, it will certainly be much easier without a strong opponent led by Triver. The judges may lose some interest. But also relieved. Now, even though they didn't vote for Daniel Sandler, at least their relationship remains at the same level as before. If they rejected Triver, as individuals, they would probably have a lot of concerns.

But they don't know the point behind this matter at all.

Daniel planned this.

When they decided to drop the Oscars, they started doing it.

This time. Instead of trying to figure it out, they partnered with the Disney Group. Although the Oscars are broadcast live with a delay of several seconds, as a major annual task, it is obviously impossible to bribe specific staff to cause the current result. Three hours of live broadcast, one hour of commercial breaks, and four hours of broadcast in total was enough for them to react to anything.

Accepting Daniel's invitation to cooperate is that they can really get a lot out of it.

F2F and MB decided to negotiate broadcast rights - in other words, these two huge online social media will not directly negotiate broadcast rights with Oscar Academy, but will provide services to station users from the broadcast signal. There is indeed a huge bug here. When the contract was signed with the academy, social media had never started, and the network broadcast rights were even more of a false proposition. So no one would have thought of including an exception clause for the network broadcasting rights in the contract.

This means that you can consider yourself authorized to provide rebroadcast signals - but requires user approval. That is to say, F2F can also directly contact the academy and obtain the authorization of the network broadcasting rights. After all, in the contract with the academy, the TV broadcasting rights are written—it does not include the use of TV broadcasting signals for social networks. , this is a blind spot, maybe when the two sides are going to tear their faces, they can resort to the law.

But the millions of dollars in revenue won't break their long-term partnership with each other, but it's attractive enough—not just the revenue, but also the promotion of the cards in the newly opened audience.

Need to embrace the times, F2F gave it a chance.

And, for Oscar, it's a good chance to avoid being a target. Although they are not too worried about it, no one wants to host an awards ceremony full of bad reviews.

As for why Daniel planned all this, the first point is that for him, there is nothing to lose - less appearance on TV, he has already found it in newspapers and on the Internet, and he has avoided Roy Stein's previous picks. controversy. Of course, the most important reason is the new awards he was planning to organize based on social media big data in the popular selection category.

Which award doesn't want to get involved with the Oscars? Four Plutos affiliated companies, F2F, MB, Lnkeln, and Myspae, will announce in recent days that during next year's awards season, they will play the first "Golden Eagle Award" - the name "Public Choice Award in the Social Age", and the logo represents this group The ambitious trophy will be a gilded bald eagle, a symbol of America. In the end, neither Google nor Yahoo opted in, and Daniel simply limited it to his own social networking empire, though that might compromise his authority—but he himself won't be competing for all the awards, and is committed to connecting big data through the The selection of technical awards will also avoid concerns about internal manipulation. Winning in data will often be very intuitive on social networks.

Lnkeln and Myspae are not controlled by Plutos, but Daniel, who is familiar with their development prospects, cannot give up this opportunity-due to the arrival of social networks, Plutos's efforts to hold the holding have not been achieved, But holding 35% and 40% of the shares in the two companies is enough to make them members of the Plutos social system.

It is certain that the news of the Golden Eagle Award, in conjunction with this hugely influential controversy, will stimulate everyone's interest and enthusiasm for this award to the greatest extent.

And this new award, which does not coincide with Oscar, will not hurt Oscar itself.

It's just that Daniel's actions, of course, further reveal his ambitions in the eyes of the top figures in the industry - trying to create and control the power bonus that a hugely influential award can bring, everyone understands.

"To be honest, I love the Oscar winner's statue more."

Daniel said this during a phone call with Robert Iger, the CEO of Disney, the largest shareholder. (To be continued. If you like this work, you are welcome to vote for recommendation and monthly tickets. Your support is my biggest motivation.)

PS: Good Monday