Ace Hollywood

Warner Bros. did just get the box-office figures, a little earlier than Daniel.

Not only did Warner boss Jeff Robinoff care about this number, but even Jeff Bickers of Times Online, his direct supervisor, also paid attention. In the entire era of online market value of 100 billion, the success or failure of "Superman Returns" may not be a big deal, but for Warner, against the increasingly recognized Marvel hero films, in addition to the "Batman" series, "Superman" is also not a big deal. The IP that should be abandoned, if this ancient series can become Warner's bright spot again, then with Christopher Nolan, Warner will not be weaker than other parties in the field of hero films.

Compared with the ease of DD Films, Warner Bros., which has a longer history, obviously has a much more solemn atmosphere.

The assistant handed in the data and immediately closed the door and exited.

It seems that he didn't see the big boss here.

Bix did not rush to get the data from Robinoff, but paid attention to his expression.

Seeing his eyebrows folded in the middle, Bix knew the answer.

"Daniel won again?" Beeks looked relaxed, and seemed to be prepared for the answer. "Nothing, we all thought about this possibility, didn't we? Daniel has never lost after all, even in "Superman Returns", It's also hard to break this routine. It's just a little uncomfortable to see the media raving about his legend again. By the way, how much worse? It's not like "Bad Teacher" is better than "Remote for Life", just 30,000, right? Haha, that's really unsatisfactory."

Robinoff didn't relax because of Bix's words.

He rubbed the bridge of his nose.

""Superman Returns" has 900 more screens than "High School Musical", but at the box office, it is better than—"

"Boom, boom. boom"

"Please come in."

Although Robinov is in a rather bad mood now, he has suppressed his temper. Because he told him just now that everything will work as normal - because we are waiting for the box office numbers of "High School Musical". Thus affecting a series of itineraries, if the news spreads out. The next day will be front page headlines.

"Mr. Simon Beaufoy and Mr. Danny Boyle have arrived. Would you like to attend?"

This is a new project, and they hope to attract investment from Warner. Robinoff was originally interested in Simon's idea-as the screenwriter of "The Six Heroes of the Light Pig", he is indeed worthy of meeting him. But now, Robinov has completely lost interest in attending the conference in person.

With a wave of his hand, the assistant clearly withdrew.

This time, he won't barge in again - even though he didn't see the data in the report just now. But it is obvious that this time Warner has lost to DD Films again. This time, perhaps it should be said that it is MGM under DD Films. With such a big name as "Superman", it seems that it is not as good as Daniel's low-cost launch. Youth Musical - It's a little weird, but when it happens to Daniel, it's not surprising.

"Perhaps, it won't be discovered."

The assistant murmured and sat in his seat. Start thinking about it.

……

"What's the difference?" Seeing Robinoff's retreat, Beeks became serious, "Your performance is too surprising. I guess they will know that you are working for "High School Musical" as soon as you go to work. I have a headache."

"You don't need to be told, they'll all know." Robinov came over and handed the report to Bickers, "The difference of 900 screens, but the box office is about 5 million less than the other party's - how is this possible! Unbelievable! ."

"High School Musical" is a difficult movie to estimate at the box office, although everyone agrees that the film will make a lot of money for MGM. But according to the production budget of less than 20 million, the box office should be considered good at 50 million to 60 million, but if the investment in the "High School Musical Cup" is added. Then its box office should be more than 80 million to talk about a good performance.

From other factors, the promotion of "High School Musical Cup". Full coverage of Internet viral marketing, accurate target audience promotion, etc. Plus a reason that isn't a reason - Invested by Daniel Sandler! These numerous and incalculable factors have caused major forecasting agencies to have huge differences in the North American box office forecasts of "High School Musical".

The lowest "Variety" magazine gave a prediction of less than 40 million - "Musical films may have a revival one day, but it may not be because of childish school dances. And the audience it focuses on is awkward in age - one of the Most of them do not have the right to watch movies, and at the same time they are not young enough to be taken care of by their parents. A G-rated movie is either prepared for young children, or for those who have independent movie viewing** and ability people -- and High School Musical's target audience seems to be somewhere in between, an embarrassing segment that could lead to failure. Thanks to Daniel's credit, and the shareholders of High School Musical, it won't lose money, but It's unlikely that he wants to make as much money as Bad Teacher. Daniel's plan to prove that he has made an R-rated film and is good at G-rated films may also fail."

The "Los Angeles Times" gave a figure of 80 million, and Kent Turan believed that it could break 100 million. He published data on his f2f that was different from the "Times" prediction and then the data.

"At The Times, we combined many factors to come up with a figure of 80 million. But from my personal point of view, from the influence of the 'High School Musical Cup', the appeal of the premiere day, to Daniel Sang Dele's confidence in the film, and most importantly, a nice, sunny youthful vibe to it, I think it's going to be a 100 million hit in North America."

According to the Times, the number is more or less.

"The New Yorker" thinks it may be 65 million, "Entertainment Weekly" thinks it is 75 million, and the "Washington Post" gives a bolder prediction - 90 million.

They have their own reasons for thinking that this film has multiple box-office incentives - but it is limited by its most fundamental disadvantage. In the final analysis, this is a school youth musical, and it is difficult to attract fans who think they are mature. It is still unknown how much spending power young people have. At least no one thought they were good enough for a movie to pass the 100 million mark.

The organization with the highest box office forecast data is Shanying Company!

This made many people's eyes widen. Shanying Company has a close relationship with dd Pictures. It's no secret. But all along, even the works involving the dd film industry. Shanying Pictures is also quite strict. For example, in "Bad Teacher", Shanying Company only gave a prediction of 60 million - it has already exceeded this number in the first week, but among the many failed predictions, this is not worth pulling out and saying it again.

It seems to have learned from the experience of "Bad Teacher". This time, Shanying Company's prediction for "High School Musical" is as high as 130 million.

Daniel now rarely directly interferes with Shanying's business, even if it involves dd and MGM movies. Unless it is really necessary to use Shanying's influence to achieve certain goals, he will not affect Fred's authoritative position in Shanying, and "High School Musical" is certainly not in the above category.

So this is Shanying's independent prediction.

looks. Shanying's report is more credible. They collected social network data gathered by teenagers, conducted targeted telephone questionnaires, and conducted on-site questionnaires in universities, middle and primary schools. Based on these data, Shanying believes that college students and those who leave This part of the population who is not long in college may have much higher expectations for "High School Musical" than predicted by other institutions - 64% of them selected a survey of nearly 1,000 college students from six universities. Only 10% of the respondents said 'will see' and 'may see'. Of the rest, 15% chose 'probably not going to see', while 11% said 'not sure yet'. This number means. "High School Musical" may have won their approval for the "High School Musical Cup" covering the college student population, thereby greatly raising box office expectations.

Among the primary and secondary school groups, the number of people who want to see it is as high as 85% - although 40% of the children said that they want to see whether their parents agree. But generally speaking, most parents will not refuse to take their children to watch a G-rated movie without prohibited pictures on weekends.

Shanying reported, "Although we have not investigated the viewing expectations of other groups, there are reasons to believe that this work may have broken through the shackles of its own subject matter, thus attracting people of different ages to visit. Cinema."

Therefore, Shan Ying gave such an unimaginable figure, which is three times the predicted number of "Variety".

And now. 130 million, if nothing else. Probably the closest to the final number of all the predictions.

Jeff Beeks ignored Robinov's lowered voice roaring. He carefully read the data report~www.wuxiamtl.com~High School Musical", "Superman Returns", "Bad Teacher"... Beek With his eyes closed, "Bad Teacher" has not been significantly affected, which means that the release of "High School Musical" and "Superman Returns", "Remote for Life", "Cars" and "Crazy Father" are all under pressure. These other companies work on it. It can be seen from the growing trend of the gap between "Remote Control of Life" and the bad teacher, this time MGM played a double-team strategy.

Prior to this, many people laughed at MGM when they saw that the schedules of "Bad Teacher" and "High School Musical" were only a week apart from each other - this is completely an act of internal consumption - Even if you are optimistic about the summer season, you don't need to seize the last moment before the holiday and squeeze it online.

Presumably these people's expressions must be very exciting now.

"High School Musical" is a G-rated movie, while "Bad Teacher" is an R-rated movie. The latter is a week earlier, which is enough for those who are willing to consume earlier - students and young people to watch it first. When "High School Musical" is released again, two films with completely different positioning will not make people choose one or the other, and they will still watch if they watch it. But for "Return of Superman", it is completely different. "Bad Teacher" dug up a piece of cake with its precise subject matter, while "High School Musical" squeezed "Return of Superman" again with bewitching attraction. It's hard to say that young people who are not so familiar with Superman will give up "High School Musical" for "Superman Returns".

"He won."

Bix dropped the report, opened the door and left. (To be continued.)