Ace Hollywood

Bill did not directly read the report sent by his assistant. "Forging Forward" was not a priority in his work schedule. Near the end of the year, Fox also had a lot of projects to promote, and he was very busy.

It wasn't until the noon break that he picked it up and turned it over after finishing the morning's work.

"3.41 million? 22.91 million?"

Bill smiled. He remembered that this was the fifth day of the release of "Invincible", including a weekend, but it was only 22.91 million, and it was difficult to break 5 million in a single day. The sparse performance of this film is unquestionable.

He threw the report aside, intending to wait for the assistant to take it and smash it up.

Bill's mind suddenly remembered Daniel's face, delicate, always gentle and confident, firm and bright-eyed. I don't know what his face looks like now? Bill had an unprecedented curiosity.

Inexplicably laughed twice, Bill was in a good mood and was ready to go to lunch, but he looked at the time. Although it was almost time, as a result, he was willing to strictly abide by the company's schedule and not take the lead in sabotage.

"Look at the news."

As a power figure in the entertainment industry, Bill is very related to the Internet, but his f2f and mb accounts are not real-name authentication. He opened an account called "Dawson's Heart of the Ocean" - in honor of Fox's best One of the works of "Titanic".

Bill has followed a lot of media and celebrities in the industry.

As he flipped through his homepage, the relaxed and comfortable expression on his face gradually became serious.

He grabbed the report that had just been thrown on the side.

Sure enough, the box office on Tuesday was only 2.55 million, but it was already 3.41 million on Wednesday, the second time of reverse decline, an increase of as much as 30%. Bill took a deep breath and turned his gaze back to the computer screen, enduring his liking. First click on the long article update of Kent Turan, a film critic who is close to Daniel.

"Forever is on its way ("alk-th-"-is--th-

Bill could imagine the smug look on Turan's old face when he wrote this title. This is indeed a very clever name, isn't it?

"After an almost bleak start, Daniel's "Invincible", on the fourth day of its release, achieved a 14.7% decline with 2.55 million against 2.23 million. The fifth day of release, that is, yesterday , with 3.41 million, an increase of nearly 33.7% to achieve the second reverse decline - and from the perspective of the pre-order system and real-time data, today, that is, Thursday, "Forever" will likely have a third reverse decline. , followed by its second weekend, and now it's 22.91 million. So this weekend, after that, where will it go? 50 million or 60 million? And next week?

It's important to stress that both Fox's "A Shiny Christmas" and Disney's "Clues of Time" were drawn yesterday. The screening scale is not lower than that of "Invincible". Unfortunately, the first day of these two works cannot be compared with the fifth day of Daniel's new film until the end of this month. "Forever" will be the most worthy movie in theaters, so I think it may be necessary to re-evaluate its next box office expectations.

possible. John Cash was right - "Forever" won't fail. "

Bill's mood is even worse. "A Shiny Christmas" is not a key film of Fox, and there is nothing worth mentioning in the works released on the 22nd. After all, there are several blockbusters in the Thanksgiving schedule, and the competitiveness is not yet. Release, at this time, it is too risky to push key films up. Not to mention anything else, "007: Battle Royale", this well-received 007 new work, has accumulated to nearly 70 million at the box office, and it is expected to break 100 million after the end of this weekend.

But even though it was just an underappreciated movie, it was used by Turan as a negative teaching material to set off the excellent performance of "Invincible", which still made Bill extremely sad.

So much so that he unconsciously opened a link to an online article in the Chicago Sun-Times.

"It's too early to cheer for 'Invincible'."

Seeing this title made Bill feel more comfortable.

"Forever has taken a dramatic turn, and its single-day box office numbers have continued to rise since the beginning of this week's workday, and by a surprising amount. This seems to indicate that "Forever" will reverse its previous dismal performance. However, this newspaper observer believes that , it may be premature to say so.

Although dd Pictures didn't pay much attention to the promotion of "Invincible", it did not do nothing. The nostalgia marketing they launched belongs to a type of marketing method with slow effect. Nostalgia needs to be accumulated before it can be transformed. The impulse to watch the movie, and then become the box office, so after 5 days of release, there are some fluctuations in the box office, which is normal. However, this type of marketing has limited effects at the same time, because its communication channels are often in niche groups, and if it cannot become a hot enough topic, not many people can see it.

Therefore, it remains to be seen whether "Forever" can continue the trend of the previous two days. This newspaper believes that it may not be optimistic. Another point that needs to be said is that there is a huge difference between watching movies on weekdays and watching movies on weekends. Under the premise of poor performance in the first weekend, it is still unknown whether "Invincible" can seize the opportunity of the second weekend. "

Although the comments of the "Sun Times" have raised many negative opinions, but with Bill's eyes, he can certainly see the tactfulness of the "Sun Times" wording-no one has denied it, most of them are "still need to observe"" It may not be optimistic", "I'm afraid", etc. This is completely different from previous reports.

The Sun Times also began to hesitate in the face of this trend.

Bill can be sure that if today's box office continues this downward trend, it's not out of the question for it to turn neutral and even begin touting the unusual box-office trajectory of "Forever".

That's too bad.

In addition to the clear opinions of Kent Turan and The Sun Times, there are of course neutral opinions on Bill's front page.

For example, a deputy editor-in-chief of "Premier".

"The box office of 'Invincible' is starting to go into an 'abnormal' situation, which makes the discussion about the film even more interesting."

"Variety" critic.

"I think the massive under-reporting of 'Invincible' in the media may actually help this under-exposed masterpiece gain more attention."

A manager of the Los Angeles area of ​​rgl theaters ~www.wuxiamtl.com~ Going Forward Surprise us internally, it will get more screen in rgl next, maybe we shouldn't doubt Daniel's miracle and John Cash's' metaphor'. "

Bill was silent for a while and called his assistant in.

"Give me today's box office data for "Invincible" as soon as possible, and put the detailed report on my desk when I go to work tomorrow."

The assistant opened his mouth and swallowed the questioning. Although Bill told him to stop paying attention to "Forever" in the morning, who made Bill the boss? The definition of a boss in the workplace encyclopedia is a person with capricious power. (To be continued.)

ps: Thank you for the monthly tickets for Dark Night, Watching the Mountain, Restart, etc., for the reward.

In addition, I would like to express my sincere thanks to Mufu for being my fifth helmsman, Sahua.

Finally, ask for a double monthly pass. .

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