Ace of the Dragon Division

663. 662 Chapter 663: Two companies in a hurry

United States.

Estee Lauder headquarters.

Several marketing directors and CEOs were sitting in the conference room of the headquarters company. At this time they opened and watched a video about the contents of the new mandala conference.

After reading it, the CEO paused, then placed his hands on the conference table and looked at the two rows of company backbone managers.

Asked: “What do you want to say? I feel a serious threat to our market for new mandala.”

At this time, the director of the project said: “President, I don’t think there will be such a magical thing in the video. First of all, they can personally detect the process and can be processed by the Late Stage, and then it may not be broadcast live. It’s already recorded, maybe the effect is not so good.”

CEO: “What if it is true?”

The planning director has not spoken yet. The representative of the R&D department said: “If these effects are true, then the blow to us is fatal, but we don’t have to worry about it. Maybe they are taking the high-end route, so it won’t squeeze us. Market.”

CEO: “Do you think we are low-end? Our product pricing is the top three in the world of makeup, and it is already the top luxury price list, market planning director, you can see.”

The marketing director said seriously: “If the products of this mandala really are like this, we must first wait for their quotation. If we are similar to our price, we will probably face all the product adjustments and lower the price. Otherwise, we will go to the mandala. New products will be squeezed.”

The R&D department is in charge of humanity: “I feel that the worry is superfluous now. First of all, the mandala product has not yet been released. What is the effect? ​​I don’t know, even if they are really good, their product positioning may not give us a little. Space. We also have whitening cream, hydration and other hot products that do not conflict with them will not be affected.”

CEO: “But the impact of the stock market will still be right?”

Everyone nodded: “This is for sure, but the impact is not expected to be too big. Everything is still waiting for the new mass production or pricing of the mandala.”

at the same time.

France, Lancome headquarters.

At this point all the company’s top management is driving a meeting, a marketing director quickly knocked on the door and rushed into the conference room after shopping for for breath: “President, look at the mandala conference video.”

“What’s wrong? You just rushed in, where is the basic courtesy of people?”

“Let’s take a look at the video and let’s talk about it. The new product released by the Mandala studio is skin care cosmetics! The only black bottle that we have the main ‘gene cell’ may directly become an opponent.”

The president and other senior executives were puzzled. At this time, the marketing director quickly connected to the projection device Bluetooth with his mobile phone, and then opened a video of the mandala studio conference.

In the picture, there is a clear process of using the skin on three different skins.

After reading it, a high-level executive directly asked: “Is this video true? Are you sure that it is not a prank made by special effects?”

“It’s the video source of the mandala studio’s official website, and it’s a mistake.” The marketing director said: “Skin repair, which has completely pushed the skin care industry to lead for at least several decades! At least for our small black bottle of genetic cell technology, It was completely destroyed!”

He doesn’t have to say that the top executives know the seriousness of the matter, and each and everyone’s face is dignified.

“Isn’t this true? How can there be such a black technology to repair the skin on World? It must be that the video has special effects, I don’t believe their products are so good, so bad.”

Marketing Director: “I would like to remind you that before the mandala developed anti-cancer drugs, a bottle of 20 ml once sold 30 billion dollars, enough to show that they have outstanding breakthrough technology in the field of biological cell technology. This time they specialize in the field of biological cell skin care, not surprising that their technology makes products that are better than ours.”

At this time, a director wondered the question: “President Peggy, why did they know that they have technology in the field of biological cells? Do not take the acquisition of mandala?”

Other directors also expressed some anger, and some of the suspicions of the aftermath: “Yes, what is the market research and the VC department? If we eat the mandala, it is enough to open the old rival Estee Lauder to sit in the leading position of the makeup industry. ”

The president smiled and said: “We have been in contact with their anti-cancer drug research and development auctions, and even asked the venture capital companies on Wall Street to ask in the past, but several directors, I think the company does not want to buy, but no money. ”

“No money?” Several directors frowned: “The mandala studio is on the market?”

President: “That is not.”

Director: “Since it is not listed, all quotations are up to us.”

The president shook his head: “We didn’t see the person in charge of the mandala, but I have inquired on Wall Street that some people have bought 50 billion shares of Xantuo 10%, but they were rejected by the mandala. The proposal also has a bid of 350 billion! It has also been rejected by the mandala. Under this premise, if you want to completely purchase the mandala, I am afraid that at least the 600 billion dollar quotation budget is required, and the entire L’Oreal Group market value is less than 100 billion. At once, taking 600 billion to go to M&A is very risky. I am afraid that you will not agree to the acquisition plan. You should at least dilute the company’s shares by 65%. Which shareholder is willing to sacrifice to dilute their own equity?”

The directors of the stage were silent.

“Do mandala have such a high price?”

The president smiled and said: “They developed two bottles of anticancer drugs in 5. One bottle is 30 billion. If they develop 5 bottles in the next five years? The revenue is terrible, so Wall Street is very optimistic about the mandala. The future, seeing it as an Apple company in the medical world, may be the winner of the 10 list on behalf of global pharmaceutical companies entering World’s market capitalization.”

The gang of shareholders did not speak.

At this time, the marketing director who continued to understand the matter looked at the headline of the mobile phone and said: “Everyone, five minutes ago, the mandala studio had already quoted, and this time their product was named ‘Resurrection Series’ Three levels, gold bottle 50 ml 1299 dollar; platinum bottle 50 ml 29888 dollar; diamond bottle 10 ml 68888 dollar!”

Upon hearing this offer, all directors on the scene were sighed in relief.

Not only they, the American Estee Lauder are sighed in relief.

Seeing such a mandala is going to take the high-end route, the price is more than ten dozens of them, so the competitiveness is not at a level, but they have reduced their many losses.

“Why are the three levels of gold, platinum and diamonds so big?” There are directors curiously asked.

“It has something to do with the effect and the treatment. This written information says that the gold bottle needs to be treated for three months. A bottle of gold can only be used for half a month. According to the three-month treatment, at least 6 bottle of gold is required. Bottle, equivalent to 7700 US dollar fee; platinum bottle 50 ml 1 month treatment is effective; as for the diamond bottle, the description will be erased effectively in three days. So the price is close to 7 million dollars, I think if this is true, we expect our high end The market for the wealthy group will be seized.”

Both companies have expressed headaches.