Almighty Game Designer

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Qiu Hengyang didn’t mind either. After the audience’s laughter subsided, he continued: “The last question is the advertising bar on the gameover screen.”

“A lot of Game Designers who haven’t gotten started have a problem, that is, they don’t pay attention to the profitable way of the game, and they didn’t take it into account at the beginning of the design.”

“For example, the game “Hunter Island”, which is the second place this time. It is a relatively mature adventure game itself, but the designer also did not consider the profit method, which is a pity in my opinion. .”

“It’s not that if you design a game with a dull head, you’ll succeed. It’s like making a movie. Your movie has a high rating, but after the release, the box office is bleak, which is not a success.”

“If you don’t consider a special profit method, then your game can only be hung on the App Store and sold at a relatively common price.”

“We assume that the game “Hunter Island” is priced at ten dollars, and there are currently 330 recommendations. Let us also assume that 330% of these 80 people are willing to pay for this game-this ratio is already very high -Then the profit of “Hunter Island” is 2640 yuan.”

“Looking back, let’s watch “Flappybird” again. If it also chooses to pay by number of people, then I can assert that it will become a very failed product.”

“But it is clear that the designer has taken this into consideration. He set the profitable method of “flappybird” to be free of charge for downloading and advertising space, which is very brilliant and fits well with the characteristics of the game itself.”

“The total playing time of all players is 349 hours. Let’s assume that on average we die every 10 seconds-this value is already too high, and most people can’t stick to it for 3 seconds.”

“Then the total number of deaths for each player is 125640, so within an hour of the demo, this game has a total of 1210000 advertisements.”

“Moreover, everyone should note that these advertising goals are very clear, because the mobile game users who love to play “flappybird” are definitely high-quality users, because those who can persist are very patient. Players.”

“So, if I were the designer of another Mobile Game, I would consider buying this ad slot. We assume that every 30 advertisements of “fappybird” will attract one player, and every ten real players will incur a consumption. Well, the revenue from advertising on “flappybird” was 418.8 purchases.”

“If each consumption is 10 yuan, then the revenue from advertising on “flappybird” is 4188 yuan, and I will be willing to invest at least 3000 yuan to buy this advertising space-which has exceeded “Hunter Island”. “

“There is one more point, please pay attention. “Hunter Island” uses a single purchase method, there are few players who like this kind of game, and the one who has bought it will not buy the second time, so its subsequent profitability is very high. weak.”

“But flappybird, because of its strong virus-like spreading characteristics, its users are very likely to show explosive growth, and the advertising space can be replaced regularly, sold to me this month, and sold to him next month. First, the subsequent profit of the game is guaranteed.”

“So, the profitability of the two games “flappybird” and “Hunter Island” is actually very, very big!”

“The above points are all factors that I think the game of flappybird can be successful. The most important point is that the author put all these points together and basically made every decision right. This is what made me The most surprised!”

“To be honest, if you give me 6MB of resources and let me make a game that can surpass “flappybird” in profitability, I can only say that I can’t do it.”

“I finished the review, host.”

Qiu Hengyang turned off the microphone, indicating that the host could continue to the next session.

The audience is a bit speechless, is it too much?

Can’t give him 6MB resources to such a degree? Doesn’t it mean that this author’s level is already higher than B–Rank Game Designer? Business touted should follow the basic law?

However, Qiu Hengyang said it was reasonable and well-founded, and the analysis was very thorough. Many viewers thought about it along Qiu Hengyang’s way of thinking. Indeed, the game “flappybird” seems simple, and in fact there are many details!

Obviously, this No. 7 Designer from the very beginning has planned all aspects of this game, moderate self-abuse + online show off + advertising profit, this is indeed a very high-completion game, and it can indeed make money!

As the saying goes, expert doorman, Qiu Hengyang commented, most viewers also think the game “flappybird” is not simple.

Chen Mo unscrewed the mineral water bottle and took a sip. He couldn’t help but look at Qiu Hengyang 2 times.

In fact, Qiu Hengyang’s data on the profitability of the advertising space is basically filled by his own brain. Obviously, he has not studied this data in depth, which also shows that the Designer of this era does not pay attention to this aspect at all.

According to the data of the previous life, “flappybird” has more than 500010000 downloads, Developer Dong Nguyen everyday all can be credited to 510000 US dollars through built-in advertising, which is nearly 3010000 yuan.

According to the banner advertising standards at the time, the revenue per 1000 display ads was only about $0.15, which was roughly equivalent to a dollar. In other words, the previous life “flappybird” every day will display more than 300000000 million ads.

If calculated according to 1000 yuan per 1 times, the 1210000 advertisements displayed by “Fappybird” produced by Chen Mo are roughly equivalent to 120 yuan.

Even if it is replaced with a more expensive interstitial ad, which is ten times higher, it is only 1200 yuan. Qiu Hengyang is obviously overestimated.

However, Qiu Hengyang is right to say that the biggest advantage of this game is the explosive diffusion speed. Especially after Chen Mo adds networking and ranking functions to it, its diffusion speed will be further improved. It is the foundation of its profitability.

However, Chen Mo is definitely not going to correct Qiu Hengyang’s statement, he is too late to steal music now.

Chen Mo knew very well that Qiu Hengyang gave his platform so hard. The winner of this design competition was ten and nine.

Moreover, Qiu Hengyang can analyze so many things in just one hour of trial play, and even calculate the approximate income, which is also very monstrous talent level in Chen Mo’s performance. Compared with the judges, it is clear that Qiu Hengyang level can rub both Shi Huaze and Lin Hai on the ground.

This World is still genius, not all Shi Huaze geniuses who are waiting to die.

Shi Huaze’s complexion is not very good-looking. Qiu Hengyang’s analysis is basically equivalent to fanning his face in front of him.

Of the two judges, one devalued “flappybird” and made it worthless, and the other took it to the sky. Obviously only one of the two people is correct, and now most of the audience is obviously on Qiu Hengyang’s side.