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What everyone didn’t expect is that as a VR game, “Seaside Mansion”, after adding the “Nuannuan Dress Up” gameplay, has actually driven the real clothing brand.

On the official website of “Nuannuan Wardrobe”, many of the explosive clothes have been completely sold out, and even some seemingly mediocre clothes are on the verge of being out of stock.

Many traditional apparel brands, including sellers of various apparel products on the Internet, are shocked. Why?

In fact, if you look closely, the “Nuannuan Wardrobe” can be fired, and it relies on the linkage with the game. If there is no such perfect “Internet fitting room”, how many people will buy a clothing brand that has never been heard before. ?

Many domestic apparel brands, including some large shopping sites, are all urgently studying countermeasures, hoping to develop their own VR Game Cabin version of the online fitting room.

Obviously, the “Nuannuan Wardrobe” has brought a wave. In the future, the online fitting room is likely to become a revolution for traditional online shopping.

Just like the impact of online shopping on the physical industry, the “Internet fitting room” model will also have a serious impact on the traditional online shopping model, and even represents the future development direction of online shopping. If any apparel brand or shopping website is aware of this, it is very likely to be eliminated.

Those physical stores that didn’t pay much attention to online shopping a few years ago haven’t cooled their bodies yet.

However, a lot of manufacturers surveyed and found that this seemingly uncomplicated “network fitting room”, the threshold is actually very high!

These manufacturers certainly do not understand Game Design, so they can only contact some domestic game companies. But after asking, I realized that I want to make a game with the same level of “Seaside Mansion”, this investment can be huge!

In terms of the cost of previous VR games, the production cost of first-line 3A masterpieces has to be increased to 100000000 million USD at random. If it is an open world game, the price will have to be increased, and there is no cap.

Benefiting from the advancement of artificial intelligence technology, designers at home and abroad have used a brand-new physics engine, and game research and development funds have declined slightly, but not much.

Even more how, “Seaside Mansion” is made with the scraps of “Uncharted”, and the expressive power in the art is more than a turnover standard. Other game players want to do this. The threshold is really not low.

Chen Mo can do it because “Seaside Mansion” was born out of “Uncharted”, and Chen Mo himself knows that “Uncharted” will definitely make money when he makes it, so he launched “Seaside Mansion” simply without any cost, and the follow-up can be Very expandable.

But other game players want to knock-off goods “Seaside Mansion” from scratch, and also achieve the same level of art… that requires a lot of investment, and also requires a group of domestic Peak art talents.

Therefore, some small game vendors and small apparel brands simply do not qualify for competition.

Some well-known domestic apparel brands are also considering cooperating with large companies such as Imperial Works and Zenyi to develop an “Internet fitting room”, but the development also requires a lot of investment and some time. In the process of research and development, “Nuannuan Wardrobe” has gradually become the climate, and every day is continuously expanding.

Even more how, “Nuannuan Wardrobe” also has a virtual idol as a spokesperson, and it has multiple linkages with the highly occupied game “Seaside Mansion”, which is an advantage that other clothing brands do not have at all.

Many people have expressed their emotions. The appearance of the “Nuannuan Wardrobe” is really unexpected except for the fact that SILENT is really going to play more and more.

……

On the other hand, many players are inspired by the “Nuannuan Wardrobe” and have conceived possible future expansions of “Seaside Mansion”.

For example, online shopping malls, visits by friends, independent planning of room layout, and linkage with real estate agents or furniture brands in reality?

The brain hole couldn’t stop at all. Many people realized that “Seaside Mansion” is definitely not a simple gift. Chen Mo has his own ambitions on this product, which is to preempt virtual reality in advance. The heights of the times!

However, players do not know that Chen Mo has no plans to continue expansion of “Seaside Mansion”.

The reason is simple, the time has not come yet.

“Nuannuan Wardrobe” is a clothing brand that is closely related to everyone. However, other expansion plans have their own problems. Either the conditions are immature or there is no special competitiveness, and the impact is not significant.

For example, online shopping malls have no advantage.

When visiting friends, most of them are fresh for 2 days when they go online. This can only be regarded as a basic function.

Independently planning the room layout is actually a virtual home layout game. This game is now available on the market, but it cannot be used as a core game, but only as an add-on to the dress-up game.

It can also be done in conjunction with a real furniture brand, but the effect will not be as good as the “Nuannuan Wardrobe”.

Players are more entangled in trying on clothes when buying clothes. When buying furniture, take a look at the photos of the furniture. Basically, they know it. There is no need to try it in “Seaside Mansion”.

Of course, “Seaside Mansion” will have more expanded content in the future, but for Chen Mo, there is no need to develop those moth gameplay at the moment, and it is not too late to consider when the time is ripe.

The research and development plan of “Uncharted” is still in progress. The game production itself is not at all too difficult. The only problem is time.

Strictly speaking, the current “Uncharted” has taken the similar adventure theme game to the extreme, Chen Mo took out the content of the previous “Uncharted” series, just to complete the completeness of the entire series of plots, equivalent to is to continue this theme Popularity, but it is difficult to push this theme to a new height.

While developing the new content of “Uncharted”, Chen Mo has also begun to consider deploying manpower to prepare for the establishment of a new game.

……

In the European and American markets, the popularity of “Lost Treasure” is also completely exploded by “Uncharted”. In terms of sales, the same period data of “Lost Treasure” is only 10% of “Uncharted”, which is extremely extreme.

Such a tragic crash caused many players to think of COG and “League of Legends” many years ago.

It seems that every time GA wants to develop a work of conscience with confidence, Chen Mo will jump out of nowhere and step on him with one foot.

But this time for GA, it was really a heavy loss. After all, COG is just a PC game, even if it is pure money, the GA of rich and imposing will not frown more, and it is completely within the tolerance range.

But “Lost Treasure” is different, GA’s investment in this game is too big!

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