Back To Eighty

They carefully check against the labels of these various brands.

In the end, I followed the vine and found it in China.

They found that Xin'an's products, in China, are all directly linked to the Xin'an brand.

But this price is even cheaper than foreign ones!

"Oh my God."

"Doesn't that mean our products are better and cheaper?"

"Why are their domestic product prices lower?"

The domestic media also reacted at this time, and they also briefly commented on the reprint.

Deliberately left a large blank space for discussion for the public to discuss.

After all, they have said everything, and without discussion space, there will be no heat, right?

Of course, the people in the country did not live up to their expectations.

Various articles flew like snowflakes, and discussions on the Internet were extremely heated.

The point of discussion among many people is Xin'an's products.

"Of course our Xin'an products are good! I just can't understand why they put on other people's brands..."

"That's right, the brand of Xin'an is already very powerful, okay?"

"People don't believe in foreign brands, but it doesn't matter hahaha, they still like it anyway."

"The same brand, different products, they are happy to buy Xin'an's now, which does not mean that Xin'an is better."

Otherwise, why didn't they buy it so much before.

These claims have been supported by many people.

But there are also many people who can't understand why Lu Huai'an sticks to other people's brands.

For a time, labels such as "national lack of self-confidence", "Xin'an is not new", "worshiping foreigners and foreigners", etc., will be thrown on Xin'an Group without money.

Looking at these reports, Lu Huaian felt a headache.

However, these are just rumors.

Seriously to clarify, but will have the opposite effect.

Hou Shangwei was a little worried and said: "How about asking someone to write an article to explain it?"

"It's useless." Lu Huai'an shook his head and pondered: "And once it's found out...the consequences are unimaginable."

After all, in this situation, countless people must be staring at them.

Once they have any trouble, they will be carefully distinguished by someone holding a magnifying glass.

At that time, people will really be found out, and all these clarifications will be pushed to Xin'an Group.

It wasn't real, it became real.

That is the real injustice.

Even so, everyone fell silent.

At this time, an article about the price turned out.

[On the reversed Chinese and foreign prices]

This article clearly analyzes the price differences between domestic and foreign products for many products.

In the past, when domestic products were shipped out, in order to seize the market, foreign prices were basically very low.

High quality and low price are the only advantages of domestic products.

Quality and high-end, these are not compatible with domestic products.

It is for this reason that foreign countries basically hook domestic brands and low-end cheapness.

Moreover, after forming this fixed impression, it is difficult to break away.

This has also led to the embarrassment of many domestic brands today.

Compared with the past, their quality has been greatly improved, both inside and out, they are very different from before.

Of course, the cost has also increased significantly. After all, the raw materials are rising every year, and the products are still improving.

However, the price can not be raised.

As long as the price is raised, sales will absolutely plummet.

After all, in the eyes of others, their products rely on low prices to win out.

Without this advantage, there are a lot of alternatives, all for saving money anyway, why should I buy yours?

If the price increases, it is better to add more money and buy local brands, and the quality reputation is more guaranteed.

However, if domestic brands do not update their products, the quality will not be improved.

It will also face the situation of being eliminated.

Because there are too many brands, and there is no technological monopoly, if everyone makes it together, their products will definitely be eliminated step by step if they remain as they are.

This human pen wrote deeply: Therefore, for high-end brands such as Xin'an, exporting is a dead end.

In China, anyway, relying on the original reputation to raise prices and increase sales.

Once exported, there is no advantage abroad, and even the most basic price advantage is gone.

At the end of the article, it is very straightforward: [If it were you, how would you solve this dilemma? 】

After Lu Huai'an saw it, he couldn't help but raise his eyebrows and smile: "Yo, there is still suspense."

However, this article did help Xin'an Group a lot.

"This author is an experienced writer, and the examples he gave are all based on direct data, which is quite high level." Even Gong Hao couldn't help but admire.

Lu Huai'an hummed and nodded, "It's really not bad."

When you have time, look for this person and thank him.

However, Gong Hao felt that he didn't need it: "If this person can have this level, it is estimated that he will not be short of money."

What's more important now is to think about what he will write later.

However, the direction of things is not within their control.

Because of this problem, it is really too high level.

Various newspapers, the number of submissions has almost doubled recently.

All to continue writing that article.

And companies and factories across the country are also looking forward to their answers.

In particular, many brands are thinking about exporting and worrying about the price!

This is not good, ready-made good opportunity to copy homework!

For a time, some unmarketable newspapers were sold out of stock.

Lu Huaian also asked Hou Shangwei to order all kinds of newspapers and read them carefully every day.

However, in these articles, although various methods were proposed, none of them satisfied him.

Because these methods are basically methods that they have thought of and rejected.

Finally, the talent posted again.

This time, he summarized the methods proposed in many representative articles, and briefly deduced them.

For example, some people think that the quality is better and the price is lower, so these low-cost products are directly handed over to other factories for production.

This method was given a comment: [Bullshit].

Giving your products to others to produce is directly handing over your business to others, and you can't survive in the country, let alone speak up.

Some people think that since price and quality cannot coexist, then the quality of domestic sales is good, and the quality of foreign sales is poor.

Then it's back to the original point: poor quality, can't survive abroad.

…

All of these are rejected.

This is similar to the situation at the Xin'an Group headquarters meeting.

Lu Huai'an looked down with great interest.

The article deeply analyzes that in this case, they only have two ways to go: one is to set the deck, and the other is to change skins.

Deck is to rent other people's brand names and sell their own products.

Only in this way, the good reputation of good quality and good price is all owned by others.

They can only earn some hard-earned money and truly make wedding clothes for people.

No normal person would choose this path.

What's more, when people let you list, they are also worried that the poor quality will affect their brand reputation.

It is impossible to say that they still need to spend money to buy the right to use it, and they still spend a lot of money.

That's a real hooligan.

Apart from making some money, they have nothing left.

And what about changing skins? Not much better.

If it is a formal skin change, it is like Xin'an Group, buying a brand and replacing it with its own products.

But the quality cannot be better than the original product, otherwise it is easy to get a lawsuit.

The quality can't be worse than the original product, and the competition between the two is easy to cause big problems.

If it's not formal, it's over.

As long as the defendant loses everything, and it is a losing situation.

-Looking at it, this is the whole one-dead game!

The point is, in such a dead end, Lu Huaian made a live move.

He acquired Noto's sub-brand and, crucially, bought Noto's entire PC business.

What does this mean?

It means that they have built the sub-brand of Noto, and no matter how well it is done, it has nothing to do with Noto.

They can't take away the honor, and they can't take any benefits.

After all, Lu Huai'an bought it out directly, not renting it or borrowing it.

But in this way, it just cut off the fate of making wedding clothes for others.

What is really convincing is that after Xin'an Group got the Noto sub-brand, it did not directly cover the light of its own products.

Moreover, through the springboard of Noto, Xin'an's own brand value is brought into play.

This is a huge breakthrough.

The most rare thing is that the price of Xin'an's products has skyrocketed after the products of the Noto sub-brand are hung.

It directly raised Xin'an products to the price of high-end brands, and entered various high-end shopping malls in one fell swoop.

-In the past, domestic products were more expensive than foreign ones, but now it's the other way around!

Xin'an Group's products are of the same quality, and domestic ones are much cheaper than foreign ones!

For this, it is simply a lot of praise, very recognized and very supportive!

However, after the article affirmed Lu Huai'an's decision, it also raised a question.

That is, this layer of skin is easy to put on, but difficult to take off.

According to the development of this posture, this brand will definitely be able to stand up, but in the impression of the masses, it still belongs to Noto.

The biggest difficulty for Xin'an Group in the future is to decouple this brand from Xin'an and Noto.

But it can not affect its brand value.

Difficult, too difficult.

Lu Huai'an lightly tapped the newspaper with his finger, and frowned slightly: "This person, find out, I will hire him to come to the company."

It doesn't matter if you give a free spot.

It must be interesting to chat with such a person.

"Okay. UU reading www.uukanshu.com" Hou Shangwei wrote it down.

This article really caused an uproar in the country.

Many people were very excited and felt that Xin'an Group did a really good job this time.

They used to envy foreign countries, but now, it is their turn to envy them abroad!

This feeling is like never before.

Mmmm, so happy!

As for the question mentioned in the text, there are also many people who have put forward a lot of opinions, but after reading it, Lu Huai'an felt that he missed the point.

I felt an itch, but I couldn't scratch the real itch.

uncomfortable.

(End of this chapter)