Back To Eighty

How many ways can you think of this?

Chen Yizhi was a little shocked. He thought that as soon as this matter was suppressed, it would not be able to sell, and the goods would be backlogged, and Yingjun would be finished.

"It can't be finished." Lu Huai'an pondered for a moment, then smiled: "On this matter alone, they can't finish it."

He roughly made a few analogies: "For example, this batch of products is said to be defective, so it is sold at a reduced price..."

This is also possible, after all, it is only a defect, and it does not affect the use.

And even if there are no major flaws in the appearance, it can be said that there is no thread inside.

There are many reasons.

"For another example...they can make a return visit on the products they sold before, give customers a discount, say they have bought this batch of products, and get a place to buy a refrigerator at a low price..."

Those people who can spend more than two hundred yuan to buy a fan are not too short of money themselves.

If this quota is made a little more special, it is a little rarer, and it can be much cheaper to buy a refrigerator.

The operable space in the middle is more than a small fan.

Chen Yizhi was thoughtful.

"Furthermore, this batch of new products can also be said to be another product. The quality is different from the previous ones, so the price is much cheaper."

These customers who are rushing to their "foreign goods" and "good things", it is impossible to return the original fans to buy cheap ones.

In this way, this matter was resolved neatly and neatly.

Chen Yizhi was stunned when he heard it, his eyes full of amazement, and he whispered softly: "This... is too powerful..."

It's really all doable.

If Yingjun really thought about it, this matter really won't make a splash.

It's a shame that he just thought that Yingjun was definitely finished...

Lu Huai'an couldn't help but laugh.

Yingjun Company obviously also has capable people, who are quite able to bear their temper, but they didn't say a word for two or three days in a row.

When these people made trouble to a certain extent and became very emotional, they hurriedly came out to apologize.

Of course, as a foreign-funded company, Yingjun has a special way of apologizing.

They straightened the main page of a newspaper and explained the reasons in detail.

Chen Yizhi was really curious, so he bought a copy and came back to take a closer look.

There is a lot of nonsense in the front. Taken together, the reason is one: the ones that are sold cheaply are new products, and their performance is not as good as the previous one.

It's just that when naming, there is a little problem, that is, one is o and the other is 0.

It was a mistake they reviewed, and they are willing to compensate their clients for it.

Looking at the data they listed, Chen Yizhi laughed.

It feels quite detailed.

Although Chen Yizhi felt that Yingjun's statement was quite nonsense.

However, many people still believe it.

After all, the compensation given by Yingjun Company this time is quite fragrant.

Every customer who came to buy a fan in the past can get a coupon and a small electrical appliance.

This coupon can be used to buy other products, including Yingjun refrigerators.

Was it the same as what Lu Huaian said?

But what they say is more accidental/coincidence, blaming someone for the blame.

On the other hand, Lu Huai'an took the practical route and took the problem to himself.

The difference between the two is here.

Thinking of this, Chen Yizhi couldn't help but sigh.

He went to look for Lu Huai'an and wanted to show him the newspaper: "Look, they've come up with a move..."

As a result, Lu Huai'an also had a copy of this newspaper at hand. He subscribes to many newspapers now, and he basically reads it before breakfast: "Well, it's normal."

This matter can't be dragged on for too long. If it drags on for a long time, everyone will think that Yingjun Company has a guilty conscience.

At that time, even if they tried to prove that they had no problems, no one would believe it.

"The timing...they chose just right." Chen Yizhi frowned and sat down slowly: "A few days later, I'm afraid the effect will be different..."

Lu Huai'an snorted and took a sip of tea: "Nowadays, many people feel that they have misunderstood Yingjun Company, and they will feel a sense of guilt and compensation."

Take advantage of this mentality and take the opportunity to send coupons.

These customers are likely to continue to buy Yingjun's products, and even more determined to choose Yingjun because of the sophisticated and "sincere" handling of Yingjun this time.

Hou Shangwei also affirmed this point.

"Many people are saying that you still have to go to Yingjun to buy things...because they are old brands, and the quality and after-sales are more guaranteed..."

Lu Huai'an raised his brows slightly and smiled, "This is a care."

Ordinary people who would think of something so far away would probably be done with a sigh.

But they specifically mentioned this, and after-sales or something...

They must have found someone to blow it themselves.

"Yeah." Chen Yizhi also nodded, agreeing: "But if they do this, will it be detrimental to us?"

After all, the cake is so big, if Yingjun gets up, he will definitely share the resources of Xin'an Group.

In particular, Yingjun now has the perfect reason to grab the Xinan fan market.

"It doesn't matter." Lu Huai'an tapped his finger on the table and smiled happily: "Before the price was different, it wasn't easy to fight. Now, it's the real deal."

The price gap is so great that basically, no one but the supplier will compare the two fans.

But now, the distance is getting closer, and the price is the same between the two.

"I also took this opportunity to let me take a look." Lu Huai'an lowered his eyes and said slowly, "Look at everyone's attitude towards imported products today."

It's just right to use a cheap fan to do this survey.

Chen Yizhi snorted and agreed: "The result of the comparison is just on the refrigerator."

That's it.

Fans are about the same price now.

In the past, everyone had the same idea.

The moon in foreign countries is more round, and everything in foreign countries is good.

This also leads to, even if the domestic products are obviously of good quality and good prices, but at the same price, everyone will choose foreign products without thinking.

However, things are different now.

After Xin'an Group has taken the slogan of quality first and shouted that everyone has accepted this setting, they will subconsciously believe that good quality is the basic condition.

If they say, they found that the quality of Xin'an fans in the 50s and 60s is more than one level higher than that of the Yingjun fans in the 60s and 70s.

What will they think?

Lu Huai'an said firmly: "The smaller the price difference, the higher our odds of winning."

This point, Chen Yizhi gave absolute support: "Our quality is absolutely no problem."

They have gone through a lot of testing and these fans are absolutely qualified when they leave the factory.

Those with defects are called back, and all their products have undergone a rigorous review process.

It can be said that the self-inspection in their factory is even stricter than the inspection above.

"That's it." Lu Huai'an told him not to worry, and went back and waited: "As long as our products have no problems, we will never suffer in terms of sales."

What they had been asked to do before had already been done properly.

Now all over the country, as long as the walls can be painted, various slogans and advertisements of Xin'an Group have been painted.

The lasting effect these days is enough to make most people remember the brand Xin'an.

At the same time, it also gave them a deep impression: Xin'an = good quality.

As long as they have demand and decide to buy electrical appliances, Xin'an's products will definitely be their first choice.

This is a sinking market. Yingjun's side has only advertised on TV stations and radio newspapers, but they don't know that in the countryside, many people are even illiterate.

There are many more people who don't even have a TV or radio.

As a result, in the sinking market, Yingjun has basically no chance of winning against Xinan.

In China now, many people are at the bottom.

The crowd that Yingjun can attract, Xinan can also attract.

And the group that Xin'an can attract, Yingjun has no chance to connect at all.

Chen Yizhi returned to the parts factory, and when he talked to Li Hongda, he was very emotional: "Mr. Lu is really...it's amazing."

"Yeah." Li Hongda felt the deepest: "You don't even know, I was shocked when Director Feng was transferred to be the director of a power plant."

You know, it was just a casual joke~www.wuxiamtl.com~ that Director Feng was so powerful that he might be transferred to another factory. Director Feng turned his face on the spot.

That's why he felt that it was difficult to transfer Factory Manager Feng, and he even decided to go to the power plant himself.

As a result, Lu Huaian went to have a meal with Director Feng, and Director Feng was relieved.

He even took the initiative to pull someone up to replace him, all in a hurry.

This kind of manipulative art is really amazing.

"No." Chen Yizhi also nodded and couldn't help sighing: "Fortunately, he is from our side."

If Lu Huaian is the boss of Yingjun, then they really have no chance of winning.

The next development was exactly as Lu Huaian said.

Yingjun's statement still coaxed the original consumers.

But, that's all.

After all, not many people bought their fans before.

The two price fans they are launching now are too similar in appearance and so different in price.

Then, the original customers, the kind of show-off psychology that bought Yingjun fans, could not be satisfied.

Before, they bought Yingjun fans and put them there.

Although the quality is not clear, but looking at the name, everyone knows, ah, this thing is not cheap.

But what about now?

They are very similar to a fan, only 60 or 70 yuan.

But so.

It's not as expensive as they thought! It is similar to the fans of Xin'an Group.

What's more, the appearance is not as good-looking as Xin'an Group.

As a result, these customers gradually became more dissatisfied. Even if they accepted their apology and compensation, they would not repurchase.

And new consumers, when they choose, they are more about comparing the quality of the two.

The way they compare is also very old.