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Early on Monday morning, Zhou Qian got up and got ready for work.

Phoenix Plaza intends to use this broadcast of "Summoned Beasts of the Stupid Quiz" for commercial promotion. Many shops in the square have offered discounted prices, and any customers who spend more than 500 in the square today can get a lottery ticket. , With it in the afternoon after the animation broadcasts a lottery draw.

The prizes of the lottery are not big, just the limited peripherals and dolls of this new animation.

Before today, the surroundings and dolls of the animation are all released after the animation is over-sooner, it will be released in the middle of the animation broadcast, so like this time, the animation will be released in the form of a lottery when the animation is first broadcast. It is also something that has never been done before.

&n～～Novel; Zhou Qian wants to take the opportunity to see how many fans this event can attract. In addition to promoting Phoenix Plaza, another purpose of her doing this is to try out the advance sale of peripherals and dolls. feasibility.

A long time ago, someone from Phoenix Company put forward the idea of ​​selling peripherals before the animation was broadcast, but did not get the approval of half of them. In the eyes of many people, the sales of peripherals are directly linked to the popularity of the animation after the broadcast. What will be the effect.

But on the other hand, He Xi's animation is different from other people's animations after all. His brand benefits have already risen. Each animation will always raise a lot of expectations before it starts broadcasting. Zhou Qian thinks that you can try to get the surroundings on sale in advance.

But before she can take any real action, she needs an experiment to convince the rest of the Phoenix Company that it can be done—today is her time for experimentation.

Zhou Qian plans to achieve three results in this experiment. Her biggest goal is to test the effect of the animation brand "He Xi", followed by marketing Phoenix Plaza, and the last one is training a girl.

"The process of the afternoon lottery draw is left to you to arrange. This is the first job I have given you. Don't let me down." Morning. Zhou Qian called Liu Yun and told her.

After Meng Huo came here last time, she decided to train this girl. Today is her first examination. Liu Yun's body has been in a tight state since the morning. She knows that her work in the afternoon may determine her future development, and her heart is very nervous.

"Minister. How many people participated in the lottery?" Liu Yun asked.

"I don't know about this!" Zhou Qian shook her head. In order to ensure the effect, her prizes are only animation peripherals, but no one knows how many people will come over for the prizes of "Summoned Beasts in the Stupid Quiz". This animation has not yet been broadcast. Too!

"There are two hundred prizes. How many people will be drawn and how to arrange it? You have to investigate and judge by yourself."

Zhou Qian did not give Liu Yun too much guidance. This work is not a difficult task in her eyes-as long as you observe the number of tourists in the square and the sales of each store, you can roughly know that there are people who can participate in the lottery. How much.

Of course it is not difficult. However, it is very cumbersome. The number of tourists is constantly changing, and consumption is not a one-off consumption. It takes a lot of time and effort to investigate the number of lucky draws. At the same time, it must be estimated-Liu Yun must predict the final number of people a few hours in advance. Have plenty of time to prepare.

This job is a certain degree of difficulty for a university student who has just left school. Zhou Qian asked her not to miss a lottery ticket for a tourist, but also not to prepare too many lottery tickets.

She has finished the related work. It also sent enough people to help Liu Yun, if Liu Yun couldn't even do such a small activity. Then she has no value for upward cultivation.

On the other side, CCTV, Zuo Peng's expectant animation was broadcast.

After Phoenix Company sent the samples, the CCTV animation team watched the first episode of "The Stupid Quiz Summoned Beast" several times. Everyone who saw it said it was good. Zuo Peng felt that this animation would definitely break the ratings record again. .

He Xi left half a year after he left. CCTV has been buying animations from other companies, and there are no hot new animations launched. The ratings have dropped a lot, and it has also put a lot of pressure on Zuo Peng.

"This time it should be able to save a lot of viewers..." Just as he was looking forward to the animation broadcast coming soon, it was noon that day. A female employee suddenly brought a message: "Team leader, Deputy Director Liu asked us to reduce the broadcast time of "The Stupid Quiz Summoned Beast"."

Zuo Peng was blinded by the sudden news.

"Reduce? What's going on? Why do you want to reduce?" He stood up in surprise. The director of CCTV went abroad to discuss work these days. The daily affairs of CCTV are in charge of deputy director Liu. If this deputy director says he wants to Reduced, that's a big *ma* annoyance.

"Deputy Director Liu said that the duration of "Stupid Quiz Summoned Beast" was longer than other animations, which delayed a very important advertising time." The female employee said: "He asked us to cut off the Q&A session at the end of the animation. "

The animation plot length of "Summoned Beast Quiz" is the same as He Xi's previous works. However, there is a special place at the end of this animation. In addition to the trailer of the next episode of the animation convention, it has more than 20 seconds. question Time.

This question-and-answer session has nothing to do with the animation plot, but it is very meaningful. The core of "Summoned Beast Quiz is the school and the quiz", so Shima Studio added a question after each episode of the animation, asking something that is not very esoteric. Knowledge, and then the next episode reveals the answer.

Zuo Peng liked this link very much. It was not Phoenix Company that benefited from this link, but CCTV. This link is specially set up for their TV stations. After the audience knows the answer, they call CCTV to answer, which can strengthen the interaction between CCTV and the audience.

"Cut the question and answer session? No, how good is this setting, why should I cut it!?" Zuo Peng coldly said, "This kind of link can shorten the distance between us and the audience and cultivate a more loyal audience. I don't agree with it. Drop it!"

Nowadays, the competition in the Huaxia Animation market is fierce. Every TV station is trying its best to get closer to the audience. How can Zuo Peng give up?

"Group leader, we all know that we need to interact with the audience, but this thing is too virtual and there is not enough data to prove how useful this link is."

The female employee said that although the question-and-answer session of "Summoned Beasts in Stupid Quiz" is meaningful, it is difficult to measure how significant it can be-the original advertisement of more than 20 seconds has data to prove its value.

Once the animation is broadcast, if the question and answer session is not cut, then CCTV will reduce the advertising revenue of this time period every week. And this advertisement is still a prime time advertisement, even if you don't consider the advertising time occupied by the animation replay-just these twenty seconds on Monday, after more than ten weeks, it is worth millions of dollars in revenue.

"Furthermore, the group leader, the price for us to buy "Summoner of Stupid Quiz" is already high, and we have to provide prizes." The female employee looked at Zuo Peng and said nothing. Once again, he reminded him in a low voice: "Deputy Director Liu thought that our bid was too high, and he was dissatisfied. If we deny this again, would it be too much to refute his face?"

Zuo Peng's face stinked, he frowned, and walked around the office.

Analyzed from the perspective of economic benefits, the question-and-answer session of "Stupid Quiz Summoning Beast" does not benefit CCTV, but the negative benefits are more obvious. Because in addition to the sacrificed advertising time, they have to draw some audiences who answer the questions correctly every week to reward them if there is no reward. How can the enthusiasm of the audience be mobilized?

"Let me ask Teacher He Xi..." About two minutes later, Zuo Peng accepted his fate. He picked up the phone on the table and contacted Meng Huo's secretary, and then he was connected to Meng Huo.

Meng Huo was working in the island studio. After receiving the call, he was taken aback. He didn't expect that such an accident would happen on the day the animation was broadcast.

"It's okay for you to cut it." But Meng Huo didn't pay much attention to this link. Neither the content nor the trailer was cut. Cutting off this interactive link would not have any impact on Phoenix.

But his quick answer made Zuo Peng hesitate.

"Teacher He Xi. Let me ask one more sentence." He asked: "You gave Su Hua and TV TOKYO's "Stupid Quiz Summoned Beast" animation also has this link?"

Meng Huo replied that "The Stupid Quiz Summoned Beast" premiered on CCTV. But Su Hua and TV TOKYO have also obtained the broadcasting rights, and in the animations he gave to each TV station, the questions in the question and answer session are different.

After hearing Meng Huo's explanation, Zuo Peng's attitude immediately reversed.

"That won't work, absolutely can't cut..." After putting down the phone, Zuo Peng thought to himself: "The first broadcast right was finally won. If the animation of our TV station is different from theirs, wouldn't it be the first broadcast for nothing?"

Although Zuo Peng does not know how many viewers will participate in the interaction, he really thinks this animation is very good after watching the animation-its question and answer session is also very meaningful, if Su Hua and TV Tokyo have this session, and There are also gifts for the audience. Doesn't CCTV lose face and the trust of the audience?

He no longer hesitated, and immediately found the deputy director, and insisted on his point of view with him.

"Do you think the twenty seconds of this animation is more important than the twenty seconds of the commercial?" Deputy Director Liu frowned and asked: "It will not affect the plot and shorten the trailer. Why can't you cut it?"

Zuo Peng shook his head: "Deputy director, I believe that audience satisfaction is more important than advertising. We can't release an animation with missing things."

"...But I don't think there is anything missing." Deputy Director Liu smiled: "Zuo Peng, are you making a fuss too much?"

Zuo Peng didn't think he was making a fuss. He had this premonition. He felt that the twenty-second interactive session would produce a different effect, but he didn't know how to prove himself and how to convince the deputy director.

After thinking about it for a long time, Zuo Peng suddenly asked, "Chairman, do you have any children in your family?"

"Yes." Deputy Director Liu nodded, "My grandson is just five years old this year... You don't want me to ask him?"

Zuo Peng was speechless. He originally planned to ask the deputy director to ask his children-now Huaxia’s children like He Xi’s animation, just ask them if they are allowed to cut He Xi’s animation. Ten seconds to ensure that they have only one answer.

But the child is only five years old. It is obviously not suitable for the audience of "The Stupid Quiz Summoned Beast". Although he may like "Things Elf", it is difficult to convince Deputy Director Liu-"Things Elf" with this animation The king of full-length animation ratings.

"...Okay, I understand what you mean." But when Zuo Peng was thinking about how to continue to persuade the deputy director, the deputy director had already seen his persistence, thought about it, and said:" So let’s not cut the first episode."

The Q&A session of the first episode will not be cut. This can be based on the enthusiasm of the audience. If it is very enthusiastic, it can be maintained. If you are not enthusiastic enough, then cut this link from the second episode of 967499.

"That's okay, right?"

Deputy Director Liu asked, judging from Zuo Peng's insistence, he had already made a compromise and could no longer make concessions.

Zuo Peng nodded happily: "It couldn't be better."

He didn't expect that there is such a good way to cut or not to the audience to decide, if not many people answer the questions raised in the animation, then delete this link, Zuo Peng will not feel distressed.

And in this way, viewers will not question why CCTV is different from the other two TV stations. CCTV’s advertising time is so precious ~www.NovelMTL.com~, of course, it will not be given to an animation link that is useless.

"But how do we judge it to be unsuccessful?" The only thing that left Zuo Peng still in doubt was what criteria they would use to judge the effect of the Q&A session of "Summoned Beasts in the Stupid Quiz".

"This is very simple, just look at the number of answers." The deputy director said: "There will be no prizes in the first episode. If there are more than 5,000 answers, I agree to keep this link."

"No prizes, five thousand!?"

Zuo Peng was immediately disappointed in his heart. This standard is too high. If a show with a host is good enough, but at least 20 seconds of questioning in the animation without any rewards, how could there be 5,000 answering questions? Audience?

This is not what you want the audience to answer. CCTV only provides two ways to answer questions, one is to send a letter and the other is to answer the question by phone. The first method is already done by very few people, and there is no As a reward, no one will pick up a mobile phone.

"Deputy Director, this is only a twenty-second period...Should your standard be lowered a bit?" Zuo Peng asked cautiously.

"This is the minimum standard and cannot be lowered." The deputy director categorically refused. He felt that he had already made concessions and did not want to make any more: "This is prime time and the time with the highest ratings. If you can't achieve this level, , It’s not as useful as putting one more ad."

Zuo Peng suddenly felt hopeless. Although "The Stupid Quiz Summoned Beast" was very interesting, he didn't think there would be so many people running out to answer a question from the animation unless they were too busy.

One afternoon passed quickly, and at six o'clock in the evening, after the commercial, "Summoned Beast of Stupid Quiz" began to air on TVs in many families. (To be continued.)

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