Build a Dream Dynasty

The regular season and playoffs are sold separately, which is the first time this sales model has been broadcast on television. In other words, in business negotiations, the increase of these additional terms is often proposed by the buyer for the purpose of avoiding risks. It is surprising that Jiang Mingliang, as the seller, took the initiative to propose this.

But after carefully studying the operation of the Nets before signing the contract with Yokohama Tire, it is not difficult to see that he has a considerable gambler mentality. Willing to take obviously unnecessary risks for more substantial profits.

In any case, the essence of NBA games is in the playoffs. If the regular season is sold alone, the price will definitely not be high. NBC will definitely weigh the offer for the New York area broadcast of the Nets playoff games based on the results achieved by the Nets in the regular season, not to mention that if the Nets fail to enter the playoffs, this part of the income will naturally Cleared, even if their competitiveness is not enough, it seems that there is a risk of a round trip, and NBC will naturally lower the price.

Jiang Mingliang met Matthew, who is in charge of the NBC project at the headquarters of NBC TV. The starting price he gave was also lower than Jiang Mingliang's expectation of $60 million in the regular season, only 54 million.

Compared with the price of 90 million, it has dropped by 40%!

That's about a fraction of the 20-year, $3 billion deal the Lakers are about to sign.

We are a team that is about to enter the Eastern Conference finals, this basic offer is a little too low!

Jiang Mingliang took the Nets' achievements and prospects as a selling point, while NBC put forward targeted opinions on the Nets' star flavor, eyeball effect, etc.

No matter how strong the Pistons are, you will definitely not be able to sell James. This is an iron-clad fact. To take another example, the San Antonio Spurs have long maintained their position as a strong player in the NBA, but even they receive less than 50 million annual broadcast fees on regional TV stations. They have achievements and superstar Duncan! For the Nets, in the past two seasons, only George has made the All-Star bench and the third team this season. His jersey sales are also outside the 20th in the league. From a business development perspective , NBC is also more afraid of the Nets growing into the Pistons type of team.

Of course, from Jiang Mingliang's point of view, he also noticed that his Nets team was somewhat similar to the Pacers who fought against Zhan at this time in history, and he himself was trying to adjust the situation. Jiang Mingliang's rebuttal may be a little weak for NBC's point.

Jiang Mingliang can tell Matthew, I will bring Curry in the summer, he will be an MVP-level superstar, and the most popular TOP3 in the league is absolutely super giant. However, will Matthew approve it? No one uses an imaginary blueprint as a bargaining chip.

Although there is no way to change the basic terms, it does not mean that Jiang Mingliang came to negotiate to be slaughtered. NBC did not name the Nets' playoff rights sale as the sole buyer. In other words, other TV stations also have the right to participate in the bidding, and the highest bidder wins. Under Matthew's struggle, NBC got the right of first refusal, that is, before the start of the playoffs, NBC can make an offer first, which will be evaluated by the Nets. If it feels appropriate, then the contract will be signed directly, and the contract will not be carried out. tender. However, if the Nets management does not approve the offer, then the Nets will negotiate with other TV broadcasters based on this price, and NBC still has the right to match the final offer.

"I hope we will have a happy cooperation in the next time." Basically, an agreement was reached, and this time the negotiation was relatively friendly.

"Just the beginning, we work together."

He took the initiative to finalize a huge 5-year 450 million contract into a 5-year 270 million + playoff contract. I have to say that Jiang Mingliang's approach is very bold. If he is not the son of the big boss, this is the only one. The negative impact of the operation, it is possible to be fired directly. This kind of floating is quite different from the cooperation with Yokohama Tire. According to the speculation of professionals, as long as the Nets cannot make the playoffs for one year in the next five years, the amount they can get will basically be less than 450 million US dollars. This is equivalent to pushing the money out.

"Your operation is too bold, the ratio of gain and loss in this is really not worth taking such a big risk!" Selena, Jiang Shixiao's right-hand man, after figuring out the ins and outs of the matter, also called Jiang Mingliang and "euphemistically" proposed own protest.

"I have full confidence in my team. This year's Eastern Conference finals are just a starting point." In fact, after the negotiation, Jiang Mingliang also found some hidden problems when summing up, but he didn't turn back, he could only Follow the path that you have in mind and plan in your mind, and keep going.

Fortunately, in Jiang Mingliang's hands, the Nets have made great progress in terms of performance and management. After the 2013-2014 season, as the team relocates to Brooklyn, there is a high probability that there will be a higher take-off. So, in any case, Jiang Mingliang got the support of Jiang Shixiao.

Jiang Mingliang closely linked the team's business success or failure with the team's performance. At least it was a successful operation this season. In Game 6 of the Eastern Conference semifinals, the Nets narrowly defeated the 76ers 102:98 and took the lead in entering the game. Eastern finals.

It can also be seen from the score that the game was very fierce. After the first session, the difference between the two teams never widened to more than 6 points~www.wuxiamtl.com~ The whole game was bitten Together, the game was also very tragic. Jeremy Lin, Brand, and Thaddeus Young also won the prize. Fernandez even splattered blood on the field. The two teams without superstars reached the decisive moment. Leonard, who made consecutive mistakes at critical moments in four games, completed his self-salvation at the last moment of the game. He took a serve from the sideline and turned around and passed Iguodala's defense, broke into the basket, and between Brand's defense He made a layup and hit the most crucial two points of the game, helping the team win the 76ers and advance to the Eastern Conference finals.

"When the playoffs began, I'm afraid no one thought the Nets would be the first team in the East to reach the Eastern Conference finals. If it weren't for the dazzling 4-0 results of the Spurs in two consecutive rounds, this team would have been Have the opportunity to become the first team to enter the conference finals." Kenny Smith said with emotion in the TNT broadcast room.

"Actually, if Brook Lopez could make it to the Finals this year, maybe I would have guessed that the Nets made it to the Eastern Conference finals, but the reality is that they got to this point without their main center. Great. I have a hunch that after going through this postseason run, George and Leonard will go further, maybe for a long time, we can see the Nets and Heat rivalry become the Eastern Conference The main theme." Although the series between the Celtics and the Heat is not over yet, Barkley is out of his hunch about the future, and there is no question of taboos.

Well, the two of them are not worried about offending people at all!