China Entertainment 2000

Some later generations of "fans" who like to follow Jay Chou's example always seem to like to associate the popularity of R\u0026B music with him. This is actually wrong.

In fact, in Baodao around the turn of the millennium, the person who really pushed the R\u0026B genre to the mass market was Tao Zhe, which is why Tao Zhe is called the "Godfather of Chinese R\u0026B."

In 1997, Tao Zhe, who had just switched from being behind the scenes to being a singer on stage, became an instant hit after releasing his first studio album. His rhythmic R\u0026B style shocked the entire Chinese music scene;

In December 1999, the release of Tao Zhe's second album "I'm OK" put the future PPT god on the fast track to becoming a god.

At the beginning of 2000, the sales volume was extremely high, even surpassing the new album "Walking Through 1999" by the singer Shenyou in the limelight.

In this case, as a professional music producer, Li Sisong can naturally see how receptive the current music market is to the R\u0026B genre.

In addition, Zhou Yi is still very young. If he can also play R\u0026B, he can make an album with the theme of "young people of the new era" and ride on this wave of R\u0026B craze.

After all, the market for the R\u0026B genre is not yet saturated, and there are not many people in the Chinese music scene taking the cake on this track.

"I can do R\u0026B music. As for dancing, although I'm not very proficient in it, I haven't played it at all."

Under the producer's analysis, Zhou Yi, who also saw the business opportunities, placed his hands on the table with his fingers crossed, and won Li Sisong's attention with a humble yet confident tone——

"real?"

"Of course, and if you want to focus on the young market, I think hiphop is also a good choice."

Zhou Yi, who has been reborn from later generations, knows better than anyone what kind of melee situation the Chinese music scene will be in the next few years. Both the relatively slow-paced R\u0026B and the more lively hip-hop genres are going crazy.

And, most importantly, compared to traditional Hong Kong-style love songs, these two genres have been significantly more popular among the younger generation since the beginning of the millennium.

The most typical example is Pan Weibo, who sang "Happy Worship" and "My Microphone". His popularity was once comparable to that of Jay Chou, and he became one of the contestants in the melee among the gods in the Chinese music world.

Although several of his representative songs were later revealed to be Chinese versions, it is now 2000 and the original songs have not yet been released.

Zhou Yi felt that he could come here in advance, so that he would be orthodox!

"Hiphop?" Li Sisong was a little surprised.

Didn't Zhou Jianhui say that this child came from the mainland?

He thought this kid would talk about playing rock and roll, and he would start doing hip-hop whenever he opened his mouth.

R\u0026B genre has just begun to gain popularity in the market. Is there definitely a market for hiphop?

"Are you sure? If you want to go in this direction, you have to look to the RB music scene and Europe and the United States. Judging from how much Jianhui values ​​you, you should be able to receive some pretty good songs. Just re-write the lyrics when the time comes.”

Seeing Zhou Yi nodding, Li Sisong thought about it from the perspective of an album producer and then said.

In essence, his words were reassuring Zhou Yi, telling him that although Warner's domestic market is declining, it is still a large international group and can still be successful abroad.

As for buying music and rewriting lyrics to make money, it's not shabby.

Have you ever seen how many people did this during the golden age of the Hong Kong record industry?

What's more, no matter whether it is Hong Kong or Taiwan, there are two hands that can count the producers who are good at R\u0026B genre, let alone hip-hop, let alone the mainland.

There are people playing this thing, but it has not opened up the market at all.

In the impression of fans in this era, if you want rhythm, rhythm and popularity, then you can just go straight to dance music.

Warner's first brother Guo Tianwang still wears the title of Asia's Dance King. The group of people led by him are the representatives of rhythm and dynamics before hiphop elements became popular in the Chinese music scene.

A typical example is "Move", a dynamic divine song just released by Guo Tianwang in April this year.

That really makes everyone want to shake along after hearing it.

"What? Buy a song? No need, no need, Brother Li, I can just write it myself."

After hearing what Li Sisong said, Zhou Yi waved his hand slightly, indicating that he could do the work himself. He said in an understatement: "I can write, and I can do all the lyrics, music, and arrangement myself."

"...?"

Li Sisong, who was already thinking about which foreign language songs needed to be included in Zhou Yi's debut album, was stunned. After a second of recovery, he frowned slightly and looked at the child in front of him: "Can you do the lyrics, music and arrangement yourself?"

Judging from his tone, he was obviously in disbelief.

How old is Zhou Yi?

Nineteen years old, right?

You're not studying in an art school, how can you write this?

"Yes, if I have time, I can try to make a few songs and record them within this month. Then I will ask Brother Li for more guidance."

"This month?"

"right."

Zhou Yi nodded, and the smile at the corner of his mouth was full of sunshine: "I have to go back to school next month to take the final exam."

"...Since you are so confident, you can write a song first. It just so happens that Yanzi's album has been recorded and I am free."

Li Sisong, who was almost silenced by the words "I have to go back to school for the final exam", scratched the tabletop of his desk with his right index finger, touched his chin with his left hand and said.

"Okay, thank you, Brother Li."

After chatting with Li Sisong about some music direction issues, Zhou Yi looked at the time and chose to leave.

He still has to move.

I have been staying in Baodao for the past month. Even though I just brought some changes of clothes, I still need time to find my way around.

As for what songs to "write", he probably has some ideas in his mind.

Tao Zhe launched a wave of R\u0026B trend in Baodao with his two albums, and he was later regarded as the "Godfather of Chinese R\u0026B".

Considering that no one had written the original songs at this time in 2000, he directly took Pan Weibo's Chinese-made famous songs and started a wave of hip-hop in the three areas across the Taiwan Strait. In the future, wouldn't he also be able to make a "Chinese-language" song? The title of "The Godfather of Hip-Hop"?

Once the first person to eat crab succeeds, the harvest will be extremely huge.

Hiphop can also transform and gain the reputation of creating a "new era of Chinese style". Wouldn't that directly establish a golden status?

When he thought of this, Zhou Yi felt eager to try, and even walked to Zhou Jianhui's office a lot faster.

If the album is produced quickly, he might be able to make it in time for the release by the end of the year. Then he might be able to compete with Sun Yanzi and Jay Chou, who are also just starting out, at the Golden Melody Awards.

ps: Huh, I’m done, I’ll start two updates tomorrow~