China Entertainment 2000

"Pepsi-Cola shows off its power again, with Nicholas Hsieh joining the force! 》

"Coca-Cola finally awakens, is the Heavenly Master Zhou Yi unable to survive alone?" 》

"..."

As two truly international companies, the issue of spokespersons for Pepsi and Coca-Cola is the focus of entertainment media and even economic media every year.

Thanks to having tasted the sweetness of the superstar policy in Michael Jackson, Pepsi-Cola has always followed the superstar route.

Since entering China, whoever is famous in the music industry, such as Leslie Cheung, Andy Lau, Aaron Kwok, Faye Wong, etc., will be signed. The main feature is a superstar bombarding the conversation, which can be called the Real Madrid of the beverage industry.

As an old rival of Pepsi, Coca-Cola, which focuses on family, care and warmth in its marketing, is far behind Pepsi in terms of spokespersons.

The continuous decline in data has forced Coca-Cola China to start seeking innovation and changes after entering the new century, trying to sign young and prosperous superstars to expand its brand influence and prevent Pepsi from being the best.

"Originally, Coca-Cola wanted to sign Nicholas Tse, and they have even reached the point where the negotiation is about to be concluded. As long as Nicholas Tse signs, he will become the first spokesperson signed by Coca-Cola in the new millennium.

"But the hype topic between you and Xie Tingfeng was a bit too hot. Seeing Xie Tingfeng's popularity, Pepsi directly intervened."

Seeing Zhou Yizheng frowning at the report "The Master Zhou Yi Can't Stand Alone", Qian Jiang finally revealed the inside story of how he had snatched the Coca-Cola endorsement: "You also know how many people from Xiangjiang Pepsi signed before. Pepsi not only gave For the same endorsement fee, the endorsement environment is better than that of Coke.

“Coca-Cola, who was worried that we would also be poached by Pepsi, immediately contacted me and said that the treatment could be relaxed and that we could sign the contract if there was no problem.

"But the other party has a request, that is, as the only singer spokesperson they have signed in the country, you need to compose an advertising song for Coca-Cola that fits their new promotional theme.

"This is the theme of their new project. You can take a look and see if you can write about it."

Faced with the onslaught of work, Zhou Yi put down the gossip magazine he was reading with gusto and reached out to take the document handed over by Qian Jiang——

"The feeling of being young, free, happy, and unbridled?"

Seeing the request, Zhou Yi raised his eyebrows unconsciously and said in surprise: "Is Coca-Cola giving up on its family fun route?"

"That's not true. If you agree to sign the contract, Coca-Cola will also shoot family-friendly commercials for you. They want them all."

Qian Jiang shook his head, and then said: "How about it? It should be no problem to write an advertising song, right? They don't require any connotation in the lyrics, let alone any singing skills.

"As long as the music is upbeat, rhythmic, catchy enough, and can attract domestic young people of your age, that's fine."

"No problem, when do you want it?"

Zhou Yi, who had no pressure at all to sing songs, nodded in agreement without hesitation.

This is ten million from a millennium. Even if the company that helps him get this top endorsement will take 40% of it, and he still has to pay taxes, it is still more than the money he has made from investing in the past few years. too much.

Making money in the entertainment industry is so damn fast.

"The time given by Coca-Cola is after the new year, that is, in February. After the commercial is shot, it will be launched with your promotional song in March with the new promotional theme."

Qian Jiang counted on his fingers the schedule for next week's New Year's Eve: "So, in March, as a spokesperson, you need to be a platform for several major domestic events of Coca-Cola Company.

“At the end of March, I suggest you start preparing for your second album.

"In this way, after the recording of your second album is completed and the MV is shot, it will be released on the market in June at the latest.

"It just so happens that every summer is the hottest time in the music market. As long as your album is of high quality and Coca-Cola's advertising and marketing advantages, you should be able to capture the largest market of the year.

"Oh, right."

Qian Jiang, who was planning his trip for the coming year, slapped his forehead, raised his eyes and asked, "Do you want your advertising song to be added to the album? Or do you want to wait until the best collection is released later? Ep?"

"I have no interest in publishing a compilation."

After hearing this, Zhou Yi immediately put down the document at hand, shook his head and refused: "As for the EP, it will depend on the situation. When I am free, I can include songs that I have sung before but have not officially released. When the time comes, I will The songs can be stuffed in, anyway, the EP album doesn’t have a theme or not.”

The songs in his mind that are suitable for Coca-Cola commercial songs basically have nothing to do with the R\u0026B, hiphop, or even drama and Chinese style that he is currently singing. Forcing them to be included in an album would feel very disconnected.

"Have you thought about the theme of your second album? Will you continue with R\u0026B and hiphop? Or will you want to transform?"

When talking about the album, Qian Jiang's face became serious. This is the key to Zhou Yi's subsequent popularity: "I know that you singer-songwriters always like to challenge yourself to transform, but my suggestion is to release a second album. It’s better to stay safe.”

"Why can't we all have them?"

Zhou Yi blinked and asked.

"?"

"Do you know why I wrote "Flower Field Mistake"? It's just to pave the way for the second album."

He has now single-handedly brought hip-hop and rap works into the mainstream Chinese music market. It is naturally impossible for him to lose his reputation as the "godfather".

The first album laid the foundation with "Hua Tian Cuo", so the second album should use the song "Beside the Plum" that perfectly combines hiphop and Chinese style elements.

With the foundation of "Hua Tian Cuo" and the connection between "By the Plum Blossoms", it would be logical for him to bring out the concept of Chinese style in his second album. As a pure Chinese style song, "Dongfeng Po" is about time to appear.

In this way, since the first episode already has the foreshadowing of the Chinese-style R\u0026B drama "Hua Tian Tiao";

The second album features the hip-hop drama Chinese style "Beside the Plum" and the most complete and pure Chinese style "East Wind Breaks". In this way, the first creative theme and concept of the singer has been directly continued and developed in the two albums, which is perfect enough.

The problem now is hiphop.

As a song type that started with his last album, the reason why "Happy Worship" has become so popular is that, apart from the melody, it mainly takes advantage of the new genre. The lyrics are not really worth boasting, they can only be said to be in line with the background of the times.

If we want to reflect the growth and development of the album's music, then the hiphop songs of this second album must at least have one that is a breakthrough in terms of lyrics and ideally fits the times.

Zhou Yi, who was pondering and turning his pen while he was deep in thought, paused, and suddenly thought of a song——

"Wandering North".

As one of Wang Lihong's rare out-of-circle works after the advent of the traffic era, "Floating to the North" is undoubtedly extremely successful both in terms of lyrics and concept.

The most important thing is that Zhou Yi himself has been "forced to drift north" for several years. Before I debuted, I had met many musicians and young actors who came from Beijing to become famous, so there was no pressure at all when writing this.

After clarifying the songs that serve as the basis of the album's theme, the rest is simple. You only need to be responsible for the popularity of the corresponding theme.

The concept of an album with both height and breadth gradually took shape in Zhou Yi's mind.