City: I, A World Car Overlord

Chapter 131

Walton is shrewd. Even though he has confidence in the Audi TT, for the sake of safety, he still brought the Mercedes-Benz boss over to deal with Baolong together.

After all, Mercedes-Benz is the inventor of the automobile, a century-old car company in the true sense, and Mercedes-Benz is a giant, and it is difficult for global car companies to compete with it.

Walton also knows the invincibility of Mercedes-Benz, and wants his own products to occupy as much market share as possible, in order to consolidate his position as the president of Audi’s Tianchao District.

Therefore, before contacting Mercedes-Benz Dellafu, he had already started to take action, striving to seize the opportunity in the women’s car market.

While the Audi TT production line was split and shipped to the Celestial Empire, Walton also asked the designers to optimize and improve Audi’s exterior and interior to please women consumers of the Celestial Empire.

In fact, Audi TT has been selling in China for three or four years. At that time, Audi did not pay much attention to Audi TT, and even the advertising was very sloppy and casual.

But inexplicably, this car is on fire.

This car is not a pure sports car, only equipped with a 2.0L four-cylinder turbocharged engine, the acceleration of 100 kilometers has just entered within 5 seconds.

The four-meter-two body, round and round appearance, looks stupid and cute, if it is painted in black and white, it looks like a national treasure panda properly.

Compared with her coquettish appearance, the interior of the Audi TT is unusually simple.

Except for the dynamic steering wheel, there are not many function buttons on the center console other than the basic LCD instrument panel.

Looking from the outside to the inside, the whole car is clean and simple, as crystal clear as Loli pants, except for the small rear wing that is slightly technologically controlled.

This is too simple to configure. Even an entry-level sports car can hardly be regarded as a car, but it is sold at a price of 10,000, and there are actually 50,000 to 60,000 sales each year.

This is something that even the designers of Audi TT did not expect.

Not to mention the executives of Aobian Automobile and the owners of the four sons of the Tian Dynasty.

However, for unknown reasons, Audi officials did not increase the investment in the Audi TT, and did not set up a factory in Tianchao. Even the original 12 colors were only produced in mainstream black, white and gray.

Perhaps Audi officially believes that it can sell 50,000 to 60,000 vehicles in a year anyway, and it is estimated that it will not be much more if the investment is increased.

It’s better to devote energy to conventional models with more sales, so just ignore it.

Now Walton knows that Baolong will build a car for women.

With Baolong’s urinary nature, it won’t stop unless it is surviving.

So Walton thought of Audi TT.

He wants to use Audi TT to attack Baolong’s entry into the female car market.

He will not only use the original model to fight against Baolong, but will also fully upgrade the TT.

After the production line is moved to the Celestial Empire, more design changes can be made with the saved import taxes and fees.

For example, the previous models only produced three colors of black, white and gray, and fully restored the original design of 12 dynamic colors.

For another example, Audi TT has no plans to produce a convertible version, and now requires the addition of a convertible design outside of the hardtop sports car.

Because of car usage habits and environmental factors, no matter what brand of convertible sports car sales are not very good in the Tianchao market.

But this time, Walton decided to make the convertible even as a gimmick, and increase advertising investment.

It can be said that in order to snipe the Baolong women’s car plan, Walton devoted all his energy to the Audi TT and decided to give Baolong a heavy blow in this area.

However, when the production line was installed and the design drawings were distributed, Walton was opposed by the managers of the marketing, production, and marketing departments.

There is no other reason.

You can enhance the luxury of the interior.

You have no problem with modifying the shape.

Even if you want to adjust the engine to a stronger output power, there is no problem.

However, you have to make all the 12 color models, which is very risky.

Everyone knows that the black, white and gray colors of the cars running on the streets are the dominant colors, with sky blue and flame red at best.

With so many colors, there are many issues to consider.

The first is the issue of cost.

The second is the issue of inventory risk.

More colors require more models to be produced.

Because you can never guess which color is in higher demand on the market.

Maybe a car of one or several colors can’t be sold at all.

But what do you do if you produce it?

It becomes an inventory.

You know that car painting is a precision job.

It’s not that the car of this color does not sell well, just erase this color and paint a new color.

············ Ask for flowers········

But Walton was determined, so he called a company meeting in which all senior executives participated.

At the meeting, Walton delivered an impassioned speech: “Gentlemen, the significance of the Audi TT is not just a question of how many units are sold and how much money the company makes.

You have also seen that due to the sudden rise of Baolong electric vehicles, it broke the calm of the entire automotive industry and even occupied the sales throne of several Audi models.

This is a provocation to our proud country’s automobile manufacturing industry. We must not let it go arrogant, we must give him a heavy blow, and the Audi TT will be the most effective means…”

The marketing manager said after Walton had finished speaking: “It is undeniable that the rise of Baolong really gave us a big impact, and Mr. Walton’s rapid response also minimized Audi’s losses.

……. …….. …

However, according to your improvements to the Audi TT, the cost of Audi is also rising sharply. If all 12 body colors are mass-produced, it is bound to increase the price of Audi TT to reduce our risk.

So, the original price of the Audi TT will definitely be increased, not to mention the price of the convertible version. I would like to ask, Mr. Walton, how are you going to price the Audi TT? ”

The marketing manager also expressed concern: “Audi TT has been selling in Tianchao for almost five years, and it has formed a fixed model and a fixed group.

The current Audi TT is only an upgraded version, not a new model. How does Mr. Walton make the young and beautiful girls of the sky re-accept the same model, but at a higher price? ”

Hearing these objections, Walton couldn’t help but shook his head, and finally said: “Gentlemen, I know your worries and concerns, but please show us the bravery and pioneering spirit of our proud Chinese.

The arrogance of Baolong is temporary. I have communicated with European car companies such as Mercedes-Benz and BMW. They have agreed to join forces to cope with the rise of Baolong, starting with the female car market to fight back.

Please trust my vision and judgment. The female car market in the celestial dynasty is definitely not what it is now, but a big cake with huge potential, waiting for us to divide it up.

Now, gentlemen, the only thing you have to do is to use your imagination, come up with an excellent marketing plan, and show the new Audi TT in front of the women of the sky…” Chuan.