City: I, A World Car Overlord

Chapter 211

The matter of naming the branch really hurts the brains of the group’s senior executives.

Think of the majestic BMW.

A Mercedes that makes people feel very dynamic.

It can be seen from the brand alone~ the public who is close to the people.

Judging from the names of these car companies, the good ones seem to be occupied by foreigners.

Lin Fan didn’t want to waste too much time on naming the branch, so he waved his hand and named it “Long-qi”.

But I never wanted to win the unanimous approval of the group. The dragon is a proud beast of the people of the celestial dynasty. It is no more appropriate to call it a descendant of the dragon.

After the company name was determined, Lin Fan handed over the specific work to Pan Qiang to take charge.

Next, Manager Wang of the Marketing Department asked another question: “Dong Lin, now the group’s sales channels include Guangqi·Baolong 4S stores, its own Baolong MPV4S stores, and online sales platforms.

However, the auto companies of Longqi Motor will produce A-class electric vehicles, which are positioned slightly higher than MPVs, but Guangqi Baolong 4S stores are positioned as mid-to-high-end.

In this case, Longqi A-class electric vehicles will not be suitable for selling in Guangqi·Baolong 4S stores, which will lower the high positioning and high pressure of Guangqi·Baolong 4S stores.

It can be sold in MPV4S stores, but MPV4S stores mainly focus on fourth- and fifth-tier cities, and even township markets. In this case, there will be vacancies in first, second and third-tier cities.

So I think it is very necessary to establish a brand-new sales network, and, according to the speed of the group’s research and development of new cars, this brand-new sales network should be implemented as soon as possible. ”

When Lin Fan was reminded by Manager Wang, he couldn’t help but pat his forehead. This is really a top priority. If this problem is not solved, then the car will be built and it will be embarrassing if there is no place to sell.

Lin Fan immediately ordered: “Manager Wang reminded me too timely, you should discuss with Liu Meimei, come up with a plan as soon as possible, and give it to Mr. Pan.

I have a suggestion. After two years of operation and development of the Baolong MPV4S store, the owners should be very fat and familiar with the group’s strategy, so they can give priority to the authorization of the new 4S store.

In addition, the newly established 4S store is unified with the MPV4S store, implementing unified standards, unified decoration, and unified style, and the image of the Baolong Group must be erected. ”

Manager Wang recorded Lin Fan’s request and promised: “The construction plan of the Baolong 4S store will be handed over to Mr. Pan by tomorrow afternoon.”

The meeting lasted for almost half a day before it ended. It can be said that this is the largest large-scale meeting that has discussed the most issues since the establishment of the group.

The efficiency of the marketing department is undoubtedly very high, and a complete plan was put on the desk of the group CEO Pan Qiang the next day.

Different from Guangqi’s initial positioning, Baolong’s full range of electric vehicles has a wide coverage, and the number of model series is not comparable to Guangqi, and more and more models will be developed in the future.

Therefore, it is definitely not feasible to adopt the 4S shop directly under the group.

Because Baolong Group’s 4S stores will cover most of the cities and even towns in the country, the number and coverage are so large that no car company can compare with it.

This plan is mainly based on second and third tier cities, and will fully deploy Baolong 4S stores in the form of brand agency.

Due to time constraints, the first batch of brand agents used the agency fee-free method for bidding, as long as the agents have a certain funding base and are capable of operating car sales.

But the policy relaxation does not mean that the standards and requirements are relaxed. All agents must decorate in accordance with the unified design style required by Powerlong, which is pragmatic and does not need to be so magnificent.

In order to avoid vicious competition among 4S stores, each area only recruits one agent. If the sales performance in this area is outstanding, you can apply to the group to set up additional sales outlets in its surroundings.

In order to effectively create the image and credibility of the Baolong brand in the minds of consumers, Manager Wang also formulated a series of rigid requirements.

for example:

Ensure that the price of 4S stores is uniform.

Ensure the openness and transparency of after-sales maintenance and accessories prices.

Ensure good service and establish an open and fair customer supervision mechanism.

After obtaining Pan Qiang’s approval, the marketing department and operation department started the bidding work for Baolong 4S stores nationwide.

Due to the success of the Baolong brand, almost every Baolong electric vehicle has swept all brands in the same class. After the bidding of the 4S shop was released, the marketing department received daily inquiries and application calls that kept ringing.

Especially after the previously established MPV4S shops received the renovation standard, and encouraged these 4S shops to give priority to the establishment of 4S shops in the urban area where they are located, the owners of these 4S shops immediately took action.

With their own qualification certificates, and strong demands and desires, they came to the Baolong Group at the fastest speed, for fear that the area they belonged to would be preempted by others.

············ Ask for flowers········

For more than two years, these MPV4S stores have only sold Baolong MPVs and legendary MPVs, and each one has made a lot of money. No one knows better than them. Joining the Baolong 4S store will bring them a huge amount. Income.

They have no doubt that the models made by those auto companies affiliated to the Baolong Group Longqi Motor Company will sell less than the Baolong MPV and the legendary MPV.

Those are the A-class cars, pickups and other models that the people really need.

No one has ever counted the market demand for these models.

But they know that it is definitely much larger than the MPV market.

This is an unimaginable piece of cake.

As a result, the Investment Promotion Office of the Marketing Department quickly planted a small flag on the map of the celestial dynasty.

…….. … …

With the establishment of Powerlong Group and Longqi Branch, the news that the 28 Chinese auto companies that have become a dog have all been included in the power of the Powerlong Group did not go away.

Reporters from the major media moved on hearing the news and attacked from all directions, chasing and intercepting the senior leaders of the Baolong Group all the way, and tracking and interviewing the bosses of the 28 car companies all the way.

Since Lin Fan went to the free country to set up a branch, these media reporters have not had much news about Baolong.

Even if Chairman Lin Fan is in the free country, even if CEO Pan Qiang establishes a car sales network in Europe.

Compared with domestic people and netizens, such big news did not cause much shock.

After all, it was in a foreign country, too far away from them, and there were not too many disturbances except for a sound.

But now, Baolong Group has taken 28 Chinese auto companies in one fell swoop and established Longqi branch companies, accounting for 51% of each auto company’s shares. Such a behemoth, such a big deal, can definitely trigger an earthquake effect.

Sure enough, when the media reporters confirmed these news and dug out the Longqi branch of Baolong Group to lead these 28 auto companies to fully enter the A-class car market, the Chinese people, netizens, and car fans boiled instantly.

Online platforms, social platforms, Lin Fan’s personal Weibo immediately exploded.

“The Baolong Group has swallowed 28 car companies. I can only say that Brother Fan is awesome!”

“It’s not too shocking to integrate half of the auto companies in China and enter the A-class car market.”

“A large investment of hundreds of billions of dollars, a huge amount of shock, the A-class car market is afraid of an earthquake.” Chuan.