Create a great era of e-sports

Many people who want to buy a computer or a certain keyboard or mouse must have heard similar advertising slogans.

XX notebook, the most professional gaming notebook, is specially designed for gaming enthusiasts; e-sports grade motherboard, millisecond-level response, so that you can team fight without delay; super e-sports graphics card, e-sports headphones, e-sports mouse, e-sports Gaming keyboards, gaming chairs, gaming internet cafes, gaming hotels.

Any product with the word eSports on it gives the impression that its performance is invincible, far superior to similar products in the same price range. If you want to play games and compete in eSports, then this is definitely the right choice.

If a few more celebrity players come out to endorse or promote at a certain e-sports event, sales will explode instantly!

no way!

People who play games like this. E-sports represents high-end!

I will find a way to make college students who like playing games prefer Huajia's products over similar products. As long as Mr. Zhou agrees, I guarantee that I can bring a huge sales increase to Huajia! Mo Yu was full of confidence.

Zhou Xigu couldn't help but doubt after hearing this: Is such a good thing really possible?

Mo Yu smiled and said: It will only be better! If Mr. Zhou is interested, how about you listen to my idea?

please!

Zhou Xigu was very interested.

Mo Yu calmly took a few documents from the assistant behind him: Mr. Zhou, please take a look.

Zhou Xigu took the document and looked through it while listening to Mo Yu's explanation.

This is the sales report of the products of the two major companies that previously sponsored the Jingzhou Cup three months after the sponsorship. It can be clearly seen from the report that compared with the product sales before the sponsorship, after the sponsorship, whether it is Laogandie Food or Jingzhou Construction Engineering, the performance of the two major companies has significantly improved.

That's right!

In addition to the gratifying sales figures of several e-sports co-branded hot sauces launched by Lao Gan Daddy, the house sales data of Jingzhou Construction Engineering also experienced a significant growth.

Jingzhou Construction Engineering has a property dedicated to renting out small hotel apartments. With the Jingzhou Cup held, Jingzhou Construction Engineering rearranged the property and turned the entire apartment building into a unique The e-sports style is promoted to the outside world as an e-sports community, specially created for young people.

From the downstairs of the apartment, many elements related to e-sports have been arranged, including statues of heroes, event posters in the elevator corridors, fiber-optic network services specially provided to tenants, and so on.

Originally, the rental rate of this apartment has not been high because it has no characteristics and the price is relatively expensive. In addition, the property rights of the apartment are only 40 years, and the sales rate is even pitifully low. In the eyes of Jingzhou Construction Engineering, this apartment It is considered a failure.

But with the start of the Jingzhou Cup and the renovation by Jingzhou Construction Engineering, the rental volume of the entire apartment has greatly increased. There are even hotel companies coming over to contract several floors to provide accommodation services, including several e-sports style ones. The house types and sales have been increasing rapidly, and they are very popular among young people.

It can be seen from this report that even food or real estate, after being labeled with e-sports, has performed very well in sales, and is especially popular among young people.

So if Huajia is willing to sponsor an event, given the attributes of Huajia's products that are inherently related to e-sports, I believe it will definitely bring greater improvement.

Mo Yu talked eloquently.

The more Zhou Xigu looked at the documents, the brighter his eyes became.

I didn't expect that e-sports events would have such a huge impact on product improvement. I actually ignored this aspect. Just now Tianxing Zhang Yiming came over and asked us to sponsor an event for one of Tianxing's games. I was still undecided at first, but now After reading the report in front of me, it seems that I have underestimated the influence of e-sports events. It seems that I need to put forward opinions to the headquarters and we can indeed consider advertising in this area.

Zhou Xigu's mind kept thinking.

Combined with the reason why Zhang Yiming just came here, and the fact that Mo Yu threw out this report as soon as he arrived, he had some suspicions about Mo Yu's purpose.

Mr. Mo, the data in the report is very attractive, but I don't know how it is related to the tens of millions of business you mentioned. Or do you want Huajia to sponsor an event?

That's right!

Seeing that Zhou Xigu's interest was finally aroused, Mo Yu finally revealed the topic.

He took another document from the assistant behind him, which was the plan for the college league.

Mr. Zhou, please take a look. This is an e-sports competition that Moyu Games will hold this year for nearly 300 college students across the country. Preliminary estimates are that this event will cover at least one million people. , all college students in their 20s.”

I believe Mr. Zhou should be aware of the extent of these people's consumption of computer hardware.

Zhou Xigu was stunned when he heard this, and secretly thought that it was indeed the case. Zhang Yiming and Mo Yu came here so that Huajia could sponsor the competition. At this moment, he suddenly got into his thoughts and kept comparing the competition plans provided by the two parties in his head.

According to Zhang Yiming, the game Battlefield has been online for several months, and the maximum number of people online at the same time has reached 100,000. In order to expand the scale, it was decided to hold an offline competition and invite the masters of the whole game to compete offline. If Hua Jia Neng can sponsor this game and only needs to spend 2 million to get the exclusive sponsorship rights and get the maximum advertising effect.

But the college league plan given by Mo Yu is even more powerful! According to the plan, the game Gods and Gods has millions of users. From this alone, you can imagine how famous it is, and I have also seen the Jingzhou Cup with my own eyes. There are tens of thousands of spectators. I guess it is not a deliberate bragging. If Huajia can advertise on it, the effect will not be too bad.

It's just that I don't know much about this college league. Is a competition held specifically for college students really such a great publicity effect?

In addition, the amount of this sponsorship is too high, a full 10 million! It also needs to cooperate with establishing competition points across the country and selecting teams. The cost will be at least several million more. Such a high number is already comparable to many It’s a major sports event, but if the sponsorship is ineffective, wouldn’t it be worth the loss?”

Zhou Xigu kept comparing things in his mind and couldn't make up his mind for a while.

On the one hand is Tianxing, which has cooperated with Huajia many times in the past. The amount of sponsorship is small, but the game does not seem to work well.

One party is trying to catch fish, spending tens of millions, and the results are astonishing. There are also examples to prove it, but the specifics remain to be considered.

After struggling over and over again, Zhou Xigu couldn't help but smile bitterly and said: I didn't expect that the multi-million-dollar business you mentioned, Mr. Mo, requires us to pay tens of millions!

Mo Yu laughed loudly and said: Although Huajia contributed tens of millions, the effect is probably far more than tens of millions. As long as Huajia is willing to sponsor the college league, I will use all the computer hardware provided by Huajia in the competition. , and allowing Huajia to promote its products and link them to professional e-sports competitions, it will surely greatly increase sales!”

Many netizens now believe that computers that can play e-sports competitions are high-end computers. However, there is no electronic product on the market that dares to say that it is e-sports grade. If Huajia's products can have our support, then Coupled with the strong publicity gained by sponsoring the college league, I don’t know how much improvement it will bring!”

After he reminded him like this, Zhou Xigu immediately thought of it.

E-sports level? This term is very interesting. I think it gives me a sense of high-end when I hear it. I don't know what it means, but I feel that it is very powerful!

Mo Yu smiled and said: In short, I don't know how powerful I am!

I don't know how powerful it is? Zhou Xugu muttered a few words to himself and couldn't help but smile: What an apt description!

It's an Internet term created by netizens. It's very interesting. Mo Yu waved his hand and said: The college league is expected to start in March. Now the news has been released. Many college students are gearing up to prepare for the game. If Gigabyte is interested in sponsoring , it’s best to give a reply as soon as possible.”

Zhou Xigu shook his head: The amount is too large. I will report it to the headquarters, which will make a decision.

Mo Yu said: It's natural, but Huajia's headquarters is on a small island in the southeast. I didn't mean to belittle it. Some people are inevitably short-sighted. It would be more effective if Mr. Zhou showed up in person to speak out.

Zhou Xigu also said: There are many historical reasons for this matter. It is not appropriate to say more. But I also want to tell you something, Mr. Mo. Mr. Zhang Yiming from Tianxing Games also came just now. Their game is called Battlefield 》Games also need to hold competitions, and they are also here to attract sponsorship.”

Um?

Mo Yu couldn't help but be stunned.

Since the release of Gods and Gods, there have been too many similar games that have been plagiarized and borrowed, but none of them can be taken seriously by him, even those produced by Tianxing.

So he hadn't paid attention to these games for a while, but to his surprise, Battlefield was already online. According to Zhou Xiggu, it had even been online for a long time, and it actually started holding competitions.

Mo Yu narrowed his eyes slightly and said, What? Mr. Zhou intends to support Tianxing?

That's not true. Zhou Xigu shook his head: I don't play games, so whether it's Moyu or Tianxing, they are the same in my eyes. Whoever can bring more benefits to Huajia, I will support whichever side.

Mo Yu smiled when he heard this: From this sentence, I know that Mr. Zhou really doesn't pay much attention to the game. If Mr. Zhou had paid attention to it, he would know how big the gap between the two games is!

Oh? Zhou Xugu raised his eyebrows and asked curiously, What? There's a big gap?

Mo Yu shook his head and laughed: The gap between heaven and earth!

If I just give you a number, Mr. Zhou should understand. The total number of domestic users of Gods and Gods has exceeded 7 million, and the highest number of simultaneous online users is more than 700,000. All games in the country are ranked at the forefront, and the concept of e-sports is also I was the first to point out that the number of people watching the game is comparable to many large-scale sports events. With such data in front of you, you can investigate it as you please, Mr. Zhou.

No joke, this Battlefield developed by Tianxing is like a small ant in front of Gods and Gods, and can be easily crushed to death.

Zhang Yiming is organizing a competition for this game now. It is a waste of time and energy, and there is no benefit, because sooner or later, those players will be exposed to Gods and Gods, and when the time comes, the fittest will survive, and all players will come over. Battlefield can't hold on at all!