Create a great era of e-sports

The battle between the battlefield cup and the provincial competition gradually came to an end.

For the two games, offline, the Battlefield Cup had a thousand viewers, but the provincial competition had at least 3,000. Online, when the Battlefield Cup live broadcast room had the most viewers, it was not as high as the average number in the provincial competition live broadcast room.

There is almost a world of difference between the two!

It's no wonder that Zhang Yiming was so shocked that he even gave up all work related to Battlefield and asked Cen Fucheng to choose another person.

no way!

The gap is too big and there is no hope of victory at all!

Southeast island, Huajia headquarters.

Zhou Xigu and Fu Bangzhi are having a video conference.

.To sum up, whether it is in terms of the number of spectators or the popularity of the game, the Battlefield Cup lags behind by a large margin. The data between the two is so different that there is almost no comparability! In this battle between Tianxing and Moyu, Tianxing It’s a huge defeat, almost the entire army was wiped out!” Zhou Xiguhui reported.

Fu Bangzhi had an unexpected expression on his face when he heard this.

He shook his head repeatedly and said with emotion: I didn't expect it, I really didn't expect it, the final Battlefield Cup would be so different, it was unexpected!

As sponsors of the two games, both he and Zhou Xigu are very aware of the recent disputes between the two games.

It can be said that Zhang Yiming tried his best and tried every means in order to finally compete with Mo Yu.

In his analysis, the odds of winning the Battlefield Cup were high. After all, Zhang Yiming had used all the tricks he could, and it was the final against someone else's provincial competition, and it was the first day of the provincial competition!

The final result surprised him. The Battlefield Cup was completely suppressed. There was no hope of victory at all. The loss was as miserable as it was possible!

Yeah, I didn't expect that Tianxing has exhausted all its mechanisms and tried every means to get all the advantages it can get, but in the end it still fell short, and there is no comparability at all! Zhou Xigu was also sighing, and then he spoke again. Transfer: But this has nothing to do with us. We are just sponsors. Who wins or loses has no impact on us. As long as there is no negative news, there will be no problem with the sales of Huajia's products. On the contrary, precisely because of this With the popularity of the two games, the company has recently launched several products that are related to e-sports, and the sales data have skyrocketed, which is very gratifying!

True or false? Fu Bangzhi suddenly became curious: Is the label e-sports product really so useful?

It's so useful! Zhou Xigu said excitedly: According to the marketing department's statistical data on sales channels such as TB, offline agents, major stores, etc., sales of several recent products have increased significantly after using the 'e-sports grade' prefix. The price has increased, and most of the buyers come to us through sponsored advertisements in competitions and want to buy these e-sports products by name!”

Especially the stores in Magic City. Since both games are held there, the audience has more channels to know about it than in other cities, so the sales of the stores there are even hotter!

Fu Bangzhi's eyes lit up when he heard this: Then it seems that we have made the right move in sponsoring e-sports events! I just don't know whether these customers know Huajia from the battlefield cup or the college league. The customers brought by the two Who has a higher conversion ratio and who has a lower one? I guess the college league brings more customers, right?

Exactly! Zhou Xigu nodded and said sternly: We have also conducted statistics in this regard. According to a simple inquiry of customers, more than 90% of them learned about our Huajia from the college league, and only the remaining 10% were Pass the Battlefield Cup!”

9 to 1!

Fu Bangzhi looked surprised!

Even though he had been mentally prepared and thought that there must be more customers coming through the college league, he did not expect that the gap would be so big!

Is the data accurate?

Absolutely accurate, boss! Zhou Xigu said seriously: I originally thought the gap could not be so big, but the data confirmed everything. Among the 600 customers randomly selected and asked from various sales channels, 546 of them clearly stated that they were Because they see that the college league is sponsored by our Huajia, and Huajia also cooperates with Moyu to set up efficient league cooperation match points, so they think that products launched by companies that can be recognized by Moyu Company and agree to set up match points are definitely It is an e-sports level product, so they will come and buy it!”

Fu Bangzhi couldn't help but said: From this point of view, the 9 to 1 data is indeed true! And from the data, we can also draw a conclusion, that is, there will be no need to sponsor the game Battlefield in the future. Just sponsor the Gods and Gods competition!

My thoughts are the same. Zhou Xigu nodded and said: After this battle, the result is already very clear! They are both MOBA games, whether it is the popularity of the competition or the effect on sponsors, Battlefield is more important than Gods and Gods We are at a disadvantage across the board, even if it is made by a well-known game manufacturer like Tianxing, let alone others.

Even including all other online games on the market, only Gods and Gods can bring a significant increase in sales to sponsors and provide a promotional platform. Other games do not have the basis for holding e-sports competitions, so There is no advertising benefit.”

So I suggest that the company can strengthen cooperation with Moyu Company in the future. If there are any events that require sponsorship in the future, we can proactively contact them and increase investment.

Fu Bangzhi deeply agreed upon hearing this.

We spent 10 million to sponsor the college league, but the increase in product sales was worth at least 100 million in other advertising benefits in the past. This is mainly because of the people targeted by the new publicity channel of e-sports competitions. They are the pain point customers of electronic products, so the effect is so significant!”

It seems like we should sponsor more e-sports competitions in the future, especially those held by Moyu Company!

It's just that I heard that this year Moyu Company seems to have only launched a college league, and there are no other events.

Yes. Zhou Xigu replied: According to the information obtained from various channels, all senior executives of Moyu Company, including Mr. Mo himself, have not mentioned in any public forum the need to hold other events other than college leagues. .”

It seems that even if we want to sponsor, there is no way. Fu Bangzhi felt regretful.

A college league can bring huge improvements to Huajia's products. Of course he wanted to sponsor more games, but unfortunately he didn't.

It was as if he could only take a handful of Jinshan but couldn't get the rest at all. This feeling made him scratch his head and make him extremely uncomfortable.

Is there any other way?

Fu Bangzhi asked unwillingly: I heard that there was a competition last year that was organized by a company with authorized sponsorship. Is it possible for our Huajia to hold another Huajia Cup according to this example?

You are talking about the Jingzhou Cup, right? Zhou Xugu said: The Jingzhou Cup is indeed proposed by Jingzhou Construction Engineering, but Moyu Company is the main organizer, and Jingzhou Construction Engineering is only a sponsor and co-organizer. Other participants, including Jingzhou Official, Laogandie Food, etc., are co-organizers, and Moyu Company is responsible for the actual organization and mobilization of the competition!

“So the idea of ​​the Huajia Cup must be approved by Moyu Company!”

Then give it a try! Fu Bangzhi suggested: Contact Mr. Mo directly and ask for his opinion.

I will contact you! Zhou Xigu nodded, but then changed the topic: But even if the Huajia Cup is held, it will only be temporary, and it will cost tens of millions to reach the scale of the college league or even the Jingzhou Cup. , as far as I know, in these two games, Moyu Company spent a lot of money!

In contrast, it might be more effective to use another method.

Another way? What do you mean? Fu Bangzhi sat up straight and stared at the computer screen.

As far as I know, the most popular game owned by Moyu Company is Gods and Gods. This game is now popular all over the country and has even been launched in South Korea. It is welcomed by many players there and is very marketable! Zhou Xugu said: It can be seen from this that this game is very popular among players internationally. In this case, why don't we help in this regard?

How can I help? Fu Bangzhi didn't understand.

Zhou Xigu said: Find an agent for the game!

The game Gods and Gods can be popular in China and South Korea, which proves the potential of this game and its competitiveness internationally. However, this game currently has no agents in other regions such as Southeast Asia, Europe and the United States. !”

It happens that the agents of most games in Southeast Asia are on the island where our Huajia is located, and we have also cooperated with these agents. Why not choose a strong and reputable agent among them and introduce them to Mr. Mo to promote The agent of Gods and Gods in Southeast Asia is just a favor to Mr. Mo!

Zhou Xigu hadn't finished speaking yet, but Fu Bangzhi continued following his train of thought.

What you mean is that you can help Mr. Mo find a game agent in Southeast Asia. By doing so, you can give Mr. Mo a huge favor. With this favor, no matter what competitions there are in the future, I believe Mr. Mo will take this into consideration. For human kindness, give priority to our Huajia, this will be much better than simply hosting a Huajia Cup!

good!

week , wouldn’t it be more beneficial to help the game find an agent in exchange for favors, and then use this favor to exchange for more competition sponsorships in the future?”

Anyway, it shouldn't be too difficult for you, boss, to help find a suitable agency!

Not only is it not difficult, it is simply easy!

Huajia is well-known on the southeastern island, and its boss, Fu Bangzhi, is well-connected in the business world and knows many bosses, let alone finding a strong and reputable agent!

Fu Bangzhi thought for a few seconds and then made up his mind immediately.

The human society is great! Let me handle this matter!

Xi Gu, when I find it, you will contact Mr. Mo. Make sure he owes this favor!