Create a great era of e-sports

understand.

Cao Qingfeng nodded.

The seat fee is indeed essential, but I don't know how much it is?

Mr. Mo, I'm not afraid of your jokes. It's really too expensive. I'm afraid I'll have no choice but to be helpless.

Cao Qingfeng sighed with melancholy in his words.

Seeing this, Mo Yu shook his head helplessly and said: Mr. Cao, do you still want to cry about poverty in front of me? Who in the country doesn't know that Sina is rich? Is it possible that the dignified Sina Club can't even afford a seat fee?

That's not what they said.

Cao Qingfeng waved his hand and said sadly: The Sina family has a big business, so of course they have money, but they all have their uses. The amount of money that can be invested in e-sports cannot be too much, otherwise I will not be able to explain to other shareholders. After all, not everyone Everyone understands what e-sports is, especially if the board of directors consists of a few old-fashioned people, I’m afraid it’s even more unacceptable.”

Mr. Mo, please tell me directly. How much is the seat fee?

Speaking it out helps me feel confident.

Mo Yu smiled when he heard this and said easily: Okay, then I'll tell you, it's actually not much, only 20 million per year!

Crackling~

Cao Qingfeng's hand that was holding the bowl suddenly shook, and the chopsticks collided with the dishes, making a crisp sound.

He even suspected that he heard wrongly.

20000000!

Still every year!

As soon as this number was said, even Shang Xingyue, who had been silent next to him, looked over with surprise in his eyes.

no.

Cao Qingfeng put down his bowl and chopsticks and was about to say something.

Just in time.

The waiter pushed open the door and a chef followed behind and started serving food.

Seeing this, the three people in the private room stopped talking.

One after another exquisite dishes were served in one go, and the wine table was soon covered.

The chef following behind originally wanted to introduce the name, meaning, and story of each dish, but he soon discovered that something was wrong with the atmosphere in the private room. He wisely chose to shut up, briefly introduced it, and led the people out.

See it.

Cao Qingfeng picked up the water glass, took a sip, and said with a wry smile: Mr. Mo, 20 million, are you kidding me? I heard that it only takes a few dozen million to create an e-sports club. You just asked for 20 million. I must give an explanation, the company’s money is not brought by strong winds.”

Mo Yu smiled and said: Mr. Cao, I know what you mean, but the price of 20 million is not a random price, deliberately raising it because I think Sina is rich, but it was negotiated with the bosses in the alliance. result.

Moreover, this is the price of the domestic GPL. The seat fees in other competition regions are even higher, especially in the European and American competition regions. They settle the fees in euros and US dollars.

It's indeed a bit beyond my expectation. Cao Qingfeng frowned and said: You have to give me a reason why I am willing to pay. 20 million is not a small amount.

Okay, then I'll settle the score for you.

Mo Yu smiled and started talking.

“Talk about China alone, there are currently 9 clubs in the GPL League. So far, a total of 6 games have been played in the spring split. Each game has an average audience rating of 563,100 people across the network, with a total viewing time of more than 1.5 million hours.

This year's league has begun to accept advertising. Among them, the highest bidder spent 35 million to sponsor the entire league schedule this year. There are also various large and small enterprises. The spring season, summer season, and college leagues are all sponsored by advertisers. The total revenue There are tens of millions.”

In addition, the GPL league broadcast rights were sold to Douyu Live for tens of millions.

And the various peripherals and event tickets that depend on the league, as well as the traffic brought by anchors on major platforms, and the sponsorship advertisements received by major clubs themselves, are another huge amount of income.

It can be said that according to the sharing rules, a club that enters the league can get at least 3-4 million in dividends from the league officials at the end of the year. In addition, if the club performs well enough and operates properly, there are various sponsorship ads. , event prize money, especially the S Series World Finals at the end of the year, is as high as hundreds of millions.

If Sina joins the league, if the results are good, sponsorship alone will make the money back. If the results are bad, there will be talk. If the results are good enough, if you win the championship at the end of the year, you will make money immediately.

The most important thing is that just looking at the book numbers, it may not be a worthwhile investment, but how much hidden income will the resulting topics, popularity, and traffic bring to Sina? Are you right?

Finally, Mo Yu spread his hands and said with a smile: After calculation, the annual seat fee of 20 million is not expensive, right?

In fact, the price he offered was really not expensive.

Mo Yu has seen many posts where so-called insiders broke the news.

In the previous LPLS season 8, promotion and relegation were canceled and replaced with a fixed seat system. There was news that the V5 team decided to sell off team seats for 50 million; there were also rumors that PDD spent 100 million with Evergrande in order to bring YM into the LPL. , ASUS bid, but ultimately failed miserably.

In S11, the LPL seat fee was as high as 200 million yuan, the LEC was 27 million euros, and the LCS was also 35 million US dollars!

Just talking about China, there are also posts on the forum.

The above shows that LPL seats are 200 million, LDL is 10 million, and KPL is 100 million!

Although it is impossible to verify the authenticity of the post, it is groundless. A large number of similar posts are flooding the Internet, especially the most widely circulated ones, which may not be true news!

In comparison, Mo Yu only needs 20 million now, which is nothing.

That is to say, the league is just being established. When the capital tycoons enter the game in the future, and the era of rich second-generation influencers gradually comes to an end, Mo Yu will definitely want more.

After all, judging from the current development trend of GPL, we can boldly predict that it will be stronger and more powerful than LPL in the future!

As soon as the accounts were calculated, Cao Qingfeng understood that 20 million was indeed not expensive.

Not to mention anything else, if Sina spends 20 million on marketing alone, will the results be as cost-effective as spending 20 million on GPL?

The promotion lasts almost 365 days a year, with hundreds of thousands of people watching every game. If it can enter the world-class competition, it will become famous all over the world. I don’t know how much it can bring to Sina. benefits, not to mention those dividends, sponsorships, bonuses, peripherals and the like.

Topics, traffic, and influence alone are enough!

However, having said that, 20 million was really not a small amount in 2009, especially now that there is still an economic crisis.

Cao Qingfeng calculated carefully and felt that what Mo Yu said made sense, but he was still very hesitant and could not make up his mind.

20 million per year is really not a small amount of money!

Cao Qingfeng sighed.

Make up your mind early, Mr. Cao, this year it is 20 million, but it may not be the same price next year.

Mo Yu smiled and said: Anyway, I have settled the account. It depends on you whether you want to do it or not. Anyway, with the benefits that Sina can bring to e-sports, the qualifications are definitely enough. As long as the seat fee is paid in full, everything will be done. Easy to talk about!”

Let me think about it again.

Cao Qingfeng shook his head, looking hesitant.

He was thinking whether spending 20 million on e-sports was a worthwhile investment, and whether the gain would outweigh the loss.

at the same time.

He also wanted to investigate the authenticity of what Mo Yu said, and couldn't just listen to one side of the story.

Eat first~