Create a great era of e-sports

Annual meeting, Spring Festival, annual vacation.

In the midst of the celebration, Mo Yu distributed red envelopes, and every employee of the company received generous rewards.

Taking advantage of the Spring Festival, Mo Yu also took his parents to the imperial capital. They went to merchants and discussed with his old father-in-law about his marriage to Shang Xingyue.

Getting engaged in the second half of the year.

Choose a date when you get married.

Both parents readily agreed.

So far.

2009 has completely passed, and 2010 has arrived.

The beginning of the decade started with the birth of DOTA, with registrations exceeding 10 million, followed by the start of the spring season of Gods and Gods S3. By March, the two games of Race Hegemony and Red Alert also held their respective March matches. Cup.

Dozens of top-ranked players from all servers around the world were invited to participate and gathered in Jingzhou to start the battle.

Jingzhou once again welcomes the attention of e-sports fans from all over the world.

Compared with the previous games, in the two cup games in March, Mo Yu found that some players had already joined the club, with the abbreviation of the professional club in front of their ID, and there were quite a few players, accounting for at least one-third of the participating players.

It seems that the competitions for the two games Race Hegemony and Red Alert have basically been established.

“I believe that the second cup competition in July should see more professional players participating.”

Mo Yu felt very happy.

The emergence of professional players marks that the two RTS masterpieces are finally on the right track. As long as they continue to operate well, more clubs will emerge to participate, more professional players will appear, and the event will attract more attention.

Mo Yu came to Yang Qiu and arranged for him: Red Alert and Race will have two competitions in July and November this year. We can start accepting advertising sponsorships. By the way, we can select a few topical players as representatives. Make a name for yourself.

Famous players can bring greater attention to the event.

This is the case with the star players that GAG has pushed to the stage so far. They can attract a large number of fans themselves, and fans will be attracted by their idols to buy tickets to watch the games. This not only brings great popularity to the development of the GAG ​​league, but also brings a lot of influence. economic benefits.

For clubs with star players, every time they play a game, there are a large number of fans supporting them in the audience, and the ticket revenue alone is a lot of money.

Okay, I'll make arrangements.

Yang Qiu immediately took the order.

April.

Three months after it was launched, the number of DOTA registrations hit a new high. The total number of global players reached 15 million. The highest number of simultaneous online players exceeded 9 million. The average number remains at 4 million. There are more people every night during the peak period. The increase is astonishing. .

Such a large number of players brings huge revenue to the company every month, and has become second only to GAG among all the company's games.

at the same time.

Many MOBA online games on the market have announced their suspension. The loss of players has been so serious that there are not many people playing at all. Without setting up robots, it takes more than ten minutes to play a ranked match, which is comparable to the game of kings.

There are also a large number of anchors who live broadcast DOTA on all major live broadcast platforms. The traffic is very good, and it is much easier to get along than the DOTA anchors in the previous life!

Jingzhou.

Center Stadium.

Is the venue set up?

Mo Yu came here again.

Since the Jingjie Center was built, he has never been to the central stadium again. All events held by the company every year are also arranged at the Jingjie Center.

However, this time the Ladder Invitational Tournament conflicts with the competition center's schedule, so it can only be chosen here.

Mr. Mo, do you really want to choose here? Is it too big?

Zhang Yiming looked around and couldn't help but said: The Ladder Invitational Tournament is just a competition between four independent teams. DOTA is a new game. There may not be many viewers. It is completely unnecessary, right?

There are tens of thousands of seats in the central stadium, which can usually be filled only by celebrity concerts or provincial and municipal events. Even worse, it has to be a big GAG game, which may not be possible in ordinary leagues.

Nowadays, DOTA's Ladder Invitational Tournament is just a team of players. There may be a few people watching online, but it would be a big deal if a hundred people can come offline.

Isn't it too wasteful to rent such a large venue? Moreover, it will be very embarrassing for the audience to see only a few people in the stands during the live broadcast.

Zhang Yiming couldn't help but think that during the live broadcast, the camera turned to the audience, and there were only a few people in the audience. The scene was so embarrassing, and maybe some bad guys would post it online, and then say some weird things.

It's not impossible for this to happen.

There are so many scumbags on the Internet!

Of course it's not a waste, don't worry, I know you're worried, but there's a reason why it's arranged in the central stadium. Mo Yu smiled.

what reason?

Zhang Yiming was stunned and asked aloud.

Mo Yu looked at Yang Qiu who was following him. Yang Qiu suddenly understood and turned to Zhang Yiming and said: Mr. Zhang, this ladder invitational tournament is not that simple. According to you, you can just book an Internet cafe to play, but What publicity effect would that have?”

??

Zhang Yiming still doesn’t understand.

Yang Qiu no longer hid and directly told all the arrangements.

I have made arrangements a long time ago. During the game, the venue will be open to the public for free. At the same time, we will invite a group of people to come and watch the game, at least thousands of people. In addition, there will be a special event on the day of the game.

Invite someone? No, what's the point?

Zhang Yiming didn't understand.

Promote! Yang Qiu said: If DOTA wants to quickly expand the influence of the event, step-by-step development is still too slow. I have specially set up a set of publicity methods for this ladder invitational tournament.

Yang Qiu told the specific plan.

Mo Yu gave him the task of establishing the DOTA competition system, and of course he had to find ways to speed up the process.

The Ladder Invitational Tournament itself is equivalent to the original GAG Internet Cafe Tournament. The scale is not large, and there is no point in making a fuss about the prize money. After all, there are only four teams. 200,000 is already a gimmick. Adding more will not be of much use. It will affect the popularity of the event. Communication means getting twice the result with half the effort.

If bonuses can't do anything, then you have to do things in other ways.

The first trick is to create a big scene.

First, people were hired to fill the stands, and then free tickets were given away.

In the name of the company, tickets are given to large and small partners, Internet cafes, and schools in Jingzhou. Anyway, the e-sports atmosphere in Jingzhou is extremely strong. If the tickets are given out, a large number of people will definitely come.

By the time.

The many seats in the central stadium can be put to use, and at least a thousand people can be seated. If you line up a few seats, you can immediately create a crowd-pleased scene.

The second is to build momentum.

Both Jingzhou TV and Handong TV have invited reporters to interview, and relevant game news will also be on the evening news.

Once the news spreads, and then invite the trolls to add fuel to the fire, the popularity of DOTA will rise several levels in an instant, and the popularity of the Ladder Invitational Tournament will also spread quickly.

certainly.

This style of play is not only used in China, but also in local competitions on several large servers with the largest number of players. They also use various methods in order to maximize the reputation of the event.

As long as the reputation is established and the number of viewers increases, the foundation of the DOTA event will be there! (End of chapter)