Disaster Artist

Whether it is a theater or a film festival, it is necessary to take into account the supply and demand of the market. This is a business, and it is understandable; but they consider most of the market, but ignore a small part of the market——

Even in a small 18th-tier city, even in a rural village with an idyllic life, there are still some movie fans, and there are some adventurers who like to explore the unknown and explore the spiritual world. Maybe their number is not large, but they exist objectively. This is absolutely true. A fact that cannot be ignored.

It is precisely because the large chain theater chains are all in big cities, and it is precisely because all film festivals are gathered in big cities, that small cities and rural areas that have been neglected for many years have become more and more urgent and more earnest in need of spiritual relief, just like depression for too long. of volcanoes.

Retro action film retrospectives provide such an opportunity - as rare as rare, even people who are not usually interested in movies may go into the cinema out of curiosity. Anyway, a movie ticket does not require much money.

and!

The most important point that cannot be ignored is that this is a retrospective of retro action films, not art films, which means that all audiences can understand and enjoy films, which is fundamentally different from other film festivals.

In a trance, as if returning to forty years ago.

At that time, there was no Internet, and TV sets were not fully popularized. Movie theaters and libraries were already the main daily pastimes for people. Every weekend, they would dress up and go to the movie theater to enjoy 90 minutes of relaxation on the big screen. , as a fashionable leisure activity.

Now the craze is back.

Then, it got lively.

sold out! sold out! sold out!

The detached theater chain is also a little flustered. The retrospective exhibition lasted for five weeks, three days a week, three times a day, a total of nine shows in a single week, all of which add up to forty-five shows. There are eighteen movies in the film list, most of which are The film was shown three times during the retrospective, and a small portion was shown twice.

result!

From big cities to small villages, from prosperous areas in the city center to remote cinemas in remote suburbs, from luxurious halls with 800 people to comfortable small halls with 100 people... After the online movie ticket purchase system is launched, it will be less than All sold out within three days!

Not one left.

In fact, after three days of sales, the sales speed is not fast, especially in small cities, the digestion speed of the first day and the second day is not so fast, so that the high-level detached theater chain has already made tickets that cannot be sold. Be mentally prepared, anyway, in a small city, if the attendance is more than half, it is already a victory.

However, on the third day, there was still a frenzy of sold out, so that beyond the theater line did not respond.

"Really?"

One by one they looked at each other.

Later, the only way to participate in the retrospective is to go to the Dome Cinema, because there is still no online ticket sales, the only way to watch the movie is to arrive at the scene every day to buy tickets, which has become the last straw for movie fans. .

As a result, the Dome Cinema once again became a popular attraction in Lanchuan after a long absence. Countless moviegoers lined up at the entrance of the cinema. Because of the advantage of its geographical location, it attracted countless attention and discussions every time. Three times a week, it promoted the retrospective exhibition for free, and further The noise that stimulated the upsurge of online discussion.

In any case, the retro action movie retrospective beyond the theater line is indeed all sold out, falling below the glasses of all industry insiders, and can't believe their eyes.

It is precisely because of the comprehensive layout strategy of the retrospective that audiences in small cities and rural areas have awakened their childhood memories. Their lives are often not comparable to those in big cities. They are not so rich and not so many choices. The fantasy of action movies and the world of martial arts. It has become the romance of countless children.

After that, things became clear, and the frenzy of heated discussions on the social network platform was slowly brewing, and step by step, a heat wave was created steadily and steadily.

Even the golden generation who have never experienced action movies are curious-

What was the action movie like before? Is it really wonderful?

Unfortunately, they are already too late, the retrospective tickets have been sold out, and if you want to experience retro classic movies on the big screen, you can only wait for the next time.

"...If you are really interested, the closing film of the retrospective, 'The Raid', is a brand-new film, and it will be fully released next. You can walk into the cinema and enjoy the charm of retro action movies."

Nong Chenjie showed a smile and introduced it calmly.

Back in the hall of the cinema, I was just asked by the audience whether the retrospective can be added. After Nong Chenjie gave an answer to leave, he gave guidance, and the focus shifted to the "raid".

Nong Chenjie had to admire Lu Qian's surprising victory, the seemingly absurd idea, but indistinctly conformed to the law - the unexpected success of the retrospective contains the law of inevitable success, not only with ideas, but also with courage, of course, the most important thing He still has a heart that truly loves movies.

"The reason why the retrospective resonates so much is that there is always an audience that misses the classic action movies as much as I do."

This is Lu Qian's original words.

In fact, the film industry has developed to the present, and the routine of commercial films has basically been formed. Often, it can only develop in the direction of more explosions and larger scenes. But too many bombardments will make the audience numb. Dead end, if you are willing to return to the original heart at this time, you may be able to reap unexpected rewards.

Retrospectives are like that.

Nong Chenjie couldn't help but have more confidence in the "raid".

He thought, other theaters should be struggling now, the pressure of the streamer film industry is eyeing, and the rise of the blue whale film industry is hard to prevent, everyone has an account in their hearts, how to maintain balance and how to fight for it Interest, which is what every company needs to measure.

The detached theater chain benefits from its unique positioning~www.wuxiamtl.com~ The reliance on super blockbusters has never been as strong as that of other theater chains. Even if it is not this retrospective, they usually plan small fan activities themselves, so this In the chaos, it was an early decision to seize the opportunity.

However, the momentum of the retrospective exhibition so far has all belonged to those classic movies, and it is still unknown how much box office can be converted into "raid".

"Assault" VS "Boss Overdrive" VS "Qingqing".

Nong Chenjie also looked forward to the direction of the story.

"Hello, may I ask if there is still a brochure for the retrospective? I want to keep a set."

Another audience greeted him and asked politely.

Nong Chenjie immediately showed a smile, "Of course, of course there is no problem."

"Did you know that all the brochures for this retrospective exhibition were designed by Director Lu Qian? From typesetting to fonts to colors and paintings, all of them were completed by the director himself, and they were all handwritten."