Disaster Artist

In the three days of the weekend, the global box office was 195 million. Is such a high number?

Of course not!

At a time when commercial blockbusters are rampant all over the world, there are many movies with weekend box office breaking the one-billion threshold. It is precisely because of this that this year's summer program is generally considered to be very sluggish, and no work has ever seen a blowout.

Two weeks ago, the much-anticipated "Maze Game 3 (Part 1 by Damen Pictures made its debut. It directly hit a box office of 1.1 billion in the opening weekend, and once again defended the dominance of Damen Pictures in the winter season. Despite being dragged down by word of mouth, the box office plummeted by more than 50% on the weekend of the next week, but it still took 500 million box office again, and the cumulative box office has now exceeded 2 billion.

A comparison, you can see the difference, 195 million is not ranked at all.

but!

The real shocking part should be that there are seven hundred screening venues.

There are only 700 theaters in a mere 700 theaters, but the "raid" has swept thousands of military places and broke out nearly 200 million box office sales. The box office of a single venue is almost 2.8 million. What does this mean?

This means that movie tickets at the screening venue are literally almost sold out.

According to the statistics of the ticketing system, the attendance rate of "The Raid" on the opening weekend was as high as 94%.

amazing!

This data alone is enough to make the "raid" the most successful case of pre-publicity and screening strategies in the past two decades, written into the textbook of marketing.

Looking back at the box office data of "195 million" at this moment, you will know how fierce the impact and influence are, and no one will dislike the box office data of the opening weekend "too little to watch".

If—just hypothetically, if someone doesn’t know the ins and outs, and still doubts that the opening weekend box office of “The Raid” is far from worthy of the overwhelming good reputation, it is likely to be the self-bragging of the crew, then “Boss Speeding” may be distraught. Back off immediately.

5,500 theaters vs. 700 theaters, so what are the final box office numbers?

"100 million VS 195 million".

Almost doubled the difference.

and!

100 million box office, this is the box office of the first five days; if the box office of the weekend three days is calculated separately, it will suddenly shrink to 50 million.

The gap immediately quadrupled.

This…

look at each other.

Not to mention that all the news media did not expect such an ending, even if the reputation of "Boss Speeding" is bad, it will not be beaten down by the "raid" that was screened, right?

Even if someone predicts such a result in a maddening manner, I am afraid that they would not dare to imagine that the "raid" can directly rub the "boss speeding" on the ground.

Not so much...

Ultimately, "do it yourself" is the only answer.

If "Boss Overspeed" did not meet the "Raid" bar, the gap should not be so high. Your own box office numbers may be higher, and your opponent's box office numbers may not be so high; but precisely because of this duel, There is no harm without contrast, and then the results are amplified.

Because the "boss speeding" was abused so badly by blood that the media reporters were embarrassed to continue to fall into trouble, it felt like bullying the weak.

And the "raid" crew did not get in the way because of the cheers from the media industry and the film industry, applauding the demeanor and arrogance of the crew.

Knowing this situation, Fan Li Qiqiao smoked—

"It's us who need the attention now, okay? We're making a name for them after all? What the **** kind of logic is this?"

The right person does everything right; the wrong person does everything wrong. Real life is probably like that.

So what is the truth?

Lu Qian said, "We shouldn't make any remarks, even pretending to call on the audience to pay attention to the opponent's posture is unnecessary. We need to continue to focus on our own movies and continue our consistent style."

"When did you become so kind?" Ji Xu doubted.

Lu Qian replied, "Well, we shouldn't give them traffic, any form of traffic is prohibited."

In the entertainment industry, the cruelest thing is "no one pays attention".

As a result, the voices of marveling at the success of the "raid", lamenting that "a good movie will never be buried", and admiring the "retroactive action movie returning to the audience's sight" are bustling, all revolving around the "raid", but no one mentioned " The boss is overspeeding", the gap widened instantly.

If it wasn't for the last sentence of the box office report, "The Boss Speeding, which was released in the same week, won 100 million box office in the first five days", almost no one would remember this movie, which is really sad.

In a trance, the grand momentum of "Boss Speeding" VS "Raid" seems like a dream.

Netizens are forgetful, and when they turned around, they forgot "the boss is overspeeding". Even if Fan Li's fans shouted harder, no one would answer.

First week of December, global weekend box office charts.

The champion, "Maze Game 3 (Part 1, with 210 million yuan, managed to achieve three consecutive championships in a thrilling manner despite the third weekend box office drop of more than 50% again.

The runner-up, "The Raid", with 195 million, is very, very close to the premiere weekend champion, but considering the screening mode of the 700 theaters, this performance has left everyone speechless.

The third runner-up, "The Great Rebellion of the Penguins", with 120 million yuan, saw a 57% drop in the second week of its release due to bad word of mouth, but still managed to rank among the top three.

The runner-up, "Absurd Holiday", 56 million, this comedy film in its third week of release has a very good reputation. Although it has not ushered in an explosion, the subsequent box office trend is stable. Qiyang Media once again uses a small and broad strategy. success.

Fifth, "Boss Speeding", 50 million, although it got 100 million box office in the first week, but in the weekend box office rankings, it can only be in the bottom of the top five.

In such a situation, no one really expected it, especially in the top ten of the list, "Raid" is the only work that has less than 800 theaters, but it is dignified and ranked the runner-up, which is excellent. The performance really overshadowed all words.

If that's all, then it's just a lively event. Every year, there will be some dark horses and some waterloos in the film market. There is no need to make a fuss. One or two in the industry are old fritters and veterans. , how could it be so easy to lose your temper?

But how much did "The Raid" cost to make?

five million.

In addition to the copyright, publicity, planning costs, etc. of the retro action movie retrospective, as well as the light and shadow gallery of the premiere, then the publicity link should add another two million—

The copyright expenditure occupies a large part, and the cost of producing peripherals is also not small, but the income from peripheral sales and retrospective ticket sales is still expected, but there are no official statistics for the time being.

In short, if the two million publicity expenses are also superimposed, it is equivalent to "seven million".

A work with an investment cost of only 7 million has already achieved such a terrifyingly large profit in the opening weekend and when it is still being screened?

This…

The box office figures are not good enough; but the revenue figures are amazing.