Disaster Artist

How should the box office drop be understood?

In a mature film market, a system has been formed from production to promotion to release, and audiences' acceptance of newly released films is relatively stable. Therefore, the development curve of film box office is often the highest in the first week, and then gradually decreases. .

Of course, it is another matter to get out of the sky-defying curve under special circumstances.

There are only two factors that affect the follow-up curve of the box office, one is its own word of mouth, and the other is its competitors.

The former is very easy to understand, and good word-of-mouth is naturally passed down by word of mouth, and vice versa, no one cares.

The latter is not complicated, and the market capacity is relatively stable. In the face of strong competitors, the market share is divided up, and naturally the subsequent box office curve may fluctuate larger; among them, if facing competitors of the same type, market competition It's bound to get even hotter.

Just like "Raid", "Boss Speeding", "Qingqing", and "Journey of Ice and Fire 3", the impact of the three movies is completely different——

"Boss Overspeed" is a movie of the same type, and the results are very different, which also creates conditions for the outbreak of "raid"; "Qingqing" is a different type of movie, the target audience of the two do not overlap, but because "Qingqing" has too much reputation Pulled down, but instead attracted a group of audiences who were not within the expected target for the "raid".

"Journey of Ice and Fire 3" is different. This magical blockbuster can be said to be highly anticipated. After going through the foreshadowing and brewing of the first two parts of the series, it is now finally about to usher in the finale, and the story can finally see an ending. The audience's expectation is worth Naturally, it keeps going higher.

In fact, the word-of-mouth of the first two films of the "Journey of Ice and Fire" series is showing a downward trend:

The first film performed well, with 78 points in the comprehensive media review and 8.4 in Qingzhu; the second film was not as good, with 66 points in the comprehensive media evaluation and 8.1 points in Qingzhu.

On the whole, the audience is not satisfied with the development trend of the series of films, and the box office from the premiere to the final box office is also slowly declining.

However, no matter what, the ending of the series can always attract enough attention. Even if you curse, you still need to draw a full stop for the series. Regardless of whether the reputation is good or bad, the audience should go into the cinema to welcome the finale.

Industry experts are generally optimistic that the third part of the series should be able to create a new high and come to a perfect ending. Undoubtedly, "Journey of Ice and Fire 3" will become another blockbuster in the winter season, and "Maze Game 3 (Part 1 Known as this year's two-headed carriage, there should be a winter box office champion between the two.

It is conceivable that the impact of "Journey of Ice and Fire 3" on the "raid" is not positive, but the impact on the entire market is objective.

Moreover, the melee in the winter gear is far more than that.

The "Gods" of Lions Pictures and "Invincible" of Qiyang Media also both landed this week.

In fact, judging from insider information from insiders, I am afraid that the quality of these two works is not optimistic. The result of the internal preview is a premonition. However, the works have been filmed and produced, and they still need to be released after all, otherwise they will accumulate dust in the warehouse. There is no way, and then hastily arranged a schedule——

In a sense, they deliberately arranged this week, not to discourage "Journey of Ice and Fire 3", but to find an excuse for failure.

"Yeah, our box office performance is not good, not because of our poor quality, but because our competitors are too strong. I hope the audience can go into the cinema to support our work. Our filming is really hard, don't pay attention to it. Those blockbusters ignore our hard work."

And so on and so forth.

Sell ​​the miserable marketing, and maybe be able to rescue it from the dead.

As such, the last two weeks of December have become incredibly bloated, with all the oddball movies piled up, but there's no doubt that "Frozen 3" is the absolute focal point of the entire market, so, hot What answer will the "raid" hand over?

The third week of December, the global weekend box office chart.

"Journey of Ice and Fire 3" has been fully released in 5,000 theaters around the world. In order to cater for the holiday atmosphere, the film premiered on Monday and released on Wednesday, continuing the previous release strategy of "Boss Overspeed", and it is also the first to compete from Wednesday. market share.

It's a pity that the film's word of mouth has suffered waterloo again, continuing the tradition of the series: each one is worse than the other.

The media's comprehensive review score was 59 points, and the green bamboo score was 7.9, both of which created a new low. Judging from the feedback and comments, the work is really not worth entering the cinema.

Fortunately, the advantage of a series of movies is that they have a group of loyal fans and a group of dedicated audiences. "Since the first two films of the series have been watched, then the finale cannot be missed. There must always be a full stop." , and it is this mentality that makes the audience enter the cinema——

Even if it's a bad movie, you have to see what's going on with the bad ending.

To a certain extent, this is the same reason that the finale of "Maze Game 3" is deliberately divided into the first part and the second part, which will be released this year and next year. The audience expressed strong condemnation while swearing, but they still went into the cinema to watch it. ending.

Thanks to this, the box office performance of "Journey of Ice and Fire 3" in the first week was not bad, and it did not collapse directly due to the influence of word of mouth.

Three days on weekends, 400 million; on the first five days, 630 million.

One of the details that is very, very worth pondering is that the streamer film industry did not announce the production cost of "Journey of Ice and Fire 3", which also means that the income of the film may be a mystery.

It is rumored that due to many deviations in the film production process, the production cost has to be repeatedly added, and the final production cost has exceeded 1.4 billion, which has added a lot of pressure to the film box office.

However, judging from the box office figures of the premiere, it is not amazing, but it basically meets expectations, and there should be no problem in recovering costs and realizing benefits.

However, ~www.wuxiamtl.com~'s data of 630 million on the first five days is still not comparable to the box office figures of the "raid" on the next three days of the second week. A small comparison can show how good the performance of "raid" is How amazing, it's no wonder that Inside the Movie is willing to write a feature that re-calls the full resurgence of action movies.

In the sense of the movie, the box office data of "The Raid" is more important and more complicated than the success of "Unfriend".

Moreover, this trend is indeed waking up.

"Journey of Ice and Fire 3" is a typical computer special effects blockbuster, which uses special effects to create explosions, magic, scenes, etc. However, the frenzied bombardment of the climax of the third act of the movie makes the audience feel a while of fatigue, which in turn proves again" How wonderful and special is the "raid to the flesh" scene.

So, after watching "A Journey of Ice and Fire 3", many viewers actually walked into the cinema to watch "The Raid", which was unexpected.

The box office dropped by 43% on the weekend of the third week. "Raid" once again grabbed 380 million box office data. The amazing performance was not inferior to the strong attack of "Journey of Ice and Fire 3", which successfully caused a surprise again. voice.