Disaster Artist

Lu Qian's idea is not new. In the eyes of Xiu Zhongjun and Ji Xu, the inspiration should come from Damen Pictures.

Mainly focusing on dark-toned movies, the door film industry, which opened up the situation in Lanchuan, firmly grasped the rebellious psychology of the market, and opened a small opening in a new way in the summer season when family carnival movies are popular:

Taking teenage adventure movies as the core, on the one hand, the conflict with the holiday atmosphere is not obvious, and on the other hand, it forms an intertextual relationship with the cold atmosphere of the ice and snow, which in turn attracts a large number of young audiences to the cinema, forming a unique culture of the new generation, and finally in the The movie market is on a firm footing.

The door-to-door film industry's ability to attract money at the box office during the holiday season ranks first among the seven major film companies, and even surpasses the magical film industry and the streamer film industry that have been working hard for many years in the holiday season.

Accurate positioning, correct marketing, and unique image are the magic weapon for the success of the door film industry.

Now, Blue Whale Pictures is ready to do the same.

Of course, it's easy to say, professionals can do it at their fingertips, and with just one mouth, everyone is a CEO of the Fortune 500.

The real difficulty is the specific operation. The success of Damen Pictures may not necessarily be able to copy and paste.

In fact, Lu Qian's inspiration came from the series of movies in his own time and space, "Fast and Furious".

"The Fast and the Furious" series, this is a very, very special movie sign.

When making the first film in the series, the main creative team did not want to create a series at all. They simply wanted to focus on underground racing, shoot a B-level movie, and show the audience the subculture of underground racing.

Inadvertently insert willows and willows.

The first film in the series unexpectedly won a good box office. It is not a big hit, but it also made a small profit, so the film company hopes to continue to deepen.

This is the second and third.

But at that time, the main creative team was never able to pinpoint the position, because the film company did not figure out the specific reasons for this work to attract audiences.

Naturally, when creating the second and third films, the film encountered many problems. The two leading actors parted ways, the staff of the creative team changed, the core of the script was unclear, and so on. The style and quality are indescribable. , the box-office performance is getting worse.

By the third part, the series will be "cut in half". After all, the series trilogy is most of the laws, and the story can come to an end here.

However, the creative ability of the entire film industry is generally declining, and original scripts, fresh inspiration, etc. have encountered a comprehensive crisis. It is precisely because of this that the rise of comics and novel adaptation films cannot be stopped, and later remakes/remakes of old films trend further intensified.

Against such a background, Universal Pictures, which has always been budget-conscious and always lacks pioneering spirit, has re-turned the idea of ​​the "Fast and Furious" series and repositioned it:

No longer a B-movie focusing on the underground racing subculture, but an A-movie combining racing with crime and action.

Then, the fourth installment in the series was a box office hit.

The fifth installment in the series exploded further at the box office.

One after another, the series of films has become another large IP, and even a number of rumored films have been produced, and they have not stopped until the tenth film.

That is to say, the "Fast and Furious" series has evolved from a low-budget B-level film focusing on subcultures to a top-level series in the film industry. It can be said to be an eye-popping journey. The setting of the first movie is basically irrelevant.

Lu Qian did not plan to shoot the "Fast and Furious" series, but this series of films gave Lu Qian an inspiration:

Initially, the series of movies were B-level movies with low cost and small production, and Universal Pictures did not spend too much thought, and arranged to be released in June—

That is summer.

After unexpectedly winning the box office, it also strengthened Universal Pictures' intention to participate in the summer competition, looking forward to being as small and broad as a comedy movie.

Perhaps, the audience ate too much shark's fin and bird's nest, and occasionally missed the porridge and side dishes.

But the reality is cruel. In the fierce competition for the summer season, the second and third films of the series were quickly swallowed up without a trace, and not even bones were left.

Later, when the fourth film in the series restarted, despite progressing from a B-grade film to an A-grade production, Universal Pictures was timid.

Considering that the series of films lacked a solid mass base and lacked competitiveness in the summer season, after careful consideration, the film was arranged in April——

That is spring.

Unexpectedly, the film was a success.

According to common sense, the summer season starts in May, and April is a transition period before the summer after the winter. The market is accumulating energy for the summer season, and the movie market often does not have much vitality. This is also the biggest shackle of the spring season. Unexpectedly, the "Speed ​​and Passion" series made a **** road.

After that, the release schedule of "Fast and Furious" has been fixed in April, and even though it is the spring, it can always seize the market steadily.

From here, Lu Qian got his inspiration:

One is to cultivate audience loyalty through the series of films.

Compared with the dazzling explosion of countless popcorn blockbusters in the summer, it is obviously more feasible to cultivate the stickiness of fans in the deserted spring or autumn.

Not only "Fast and Furious", but also Halloween's "Halloween" and "Moonlight Panic", the "Black Mad Woman" series in spring, etc. ~www.readwn.com~ The series and the schedule During the period, a brand effect has been produced.

The second is to create a series of movies based on the characteristics of the spring and autumn files.

For example, a love movie is also a love movie, but it has a completely different tone.

Spring, which is Valentine's Day, naturally needs sweet, lighthearted romantic comedies should have more market, "Fake Marriage", "Notting Hill", "50 First Loves", "Pretty Woman", "BJ" Diary of a Single", "Roman Holiday" and more.

Autumn, it is autumn, a little desolate and a little lonely, romantic movies with a literary flavor can resonate with more audiences, "When Harry Met Sally", "Love Notebook", "Sleepless in Seattle" , "Edward Scissorhands", "Love Before Dawn" trilogy and more.

A series of movies that fit the schedule colors, precisely positioned, created a corresponding atmosphere, and implanted a subconscious concept in the minds of the audience, just like Halloween must watch horror movies, and then the characteristics of the schedule will gradually take shape.

Marketing is actually a mental game.

It is also based on this idea that Lu Qian proposed an idea and a plan, which are also spring and autumn, but Blue Whale Films is different from other film companies. They came up with a more specific and specific plan.

Catering to the schedule, but not completely catering to the schedule, precise positioning also needs to be different, and bring a new atmosphere to the schedule through its own unique style.

Blue Whale Pictures is ambitious. Click to download this site APP, massive novels, free to read!