Doomsday Bosses Win the Entertainment Industry

Qin Jue thoughtfully left time for the ladies to express their feelings. After being bombarded with a lot of questions like "So handsome?" So handsome? So handsome? ! ] After being confused by the barrage for half a minute, she smiled and said:

"Very good. Judging from your reactions, I didn't shoot this commercial in vain."

[Not only was the shot not in vain! ! 】

[I was stunned by the handsomeness without any defense...so cute and handsome...]

[There is no substitute for the whole process, how come you can do everything! Who do you want to be so handsome when doing snowboard volley skiing #Crazy #Crazy]

[The storyboards and transitions are so amazing, they are obviously real people but they are shot like animations! 】

Qin Jue nodded with a smile: "Yes, the design took a long time. Not counting the three pre-selected plans early in the morning, Leo - I mean Kou Ze Shufang's side - probably changed five or six versions. It was a very careful work. Production.”

[Oh my god, how long did it take to shoot?]

"The shooting was really fast." Qin Jue told the truth, "I went to two places at that time, a tropical rain forest and a Tibetan city in the Himalayas. I was responsible for shooting here and shot a lot of material. Why do I have a headache? The editors are the staff of Kou Zeshu’s Eagle series.”

Then he continued with a smile, "Looking at the final effect, I think it is unjustifiable not to increase bonuses for the staff."

【reward! Big reward! 】

[The cameraman and makeup teacher both added chicken legs to me! 】

[I’m curious about the content of the abolished case, can you tell me? (Xingxingyan pulls at Teacher Qin’s sleeves)]

[Strongly agree, please share the behind-the-scenes details, I want to hear them! 】

"Let me think about it." Qin Jue pondered for a moment, and then briefly explained to the ladies some of the more common advertising plans that Kou Ze Shufang had initially prepared, and then talked about the whole process without covering up, "—this It’s not like I can’t shoot three, but the Eagle series is quite a special product in my opinion, so I think it can be a little exciting and out of the ordinary.”

"I happened to have collaborated with Grayson before when I was shooting Vintage. The style of that vintage advertisement was to focus on the clothing itself and also add storytelling. The two were integrated to express the brand's theme.

"Mr. Parr, the person in charge of Kouze, has seen my past works, so after we communicated in detail, we agreed that the Eagle series jacket advertisement also has a lot of room for storytelling, and we decided at that time to use a relatively specific plot. Drive the atmosphere, emphasize the characteristics of the product, and depict the concept of the entire Eagle series.

"The two outdoor shooting locations were decided on first, and they were not as twists and turns as the plan. Speaking of the plan, my character in the first version was the designer of the jacket. And the plot is actually a bit sad. It tells the story of this designer who treats his work very much. Serious, even to the point of being stubborn.

“In order to make a jacket that was both beautiful and practical, he personally went to tropical rainforests and snow-capped mountains to inspect and experience it, and then secluded himself in a mountain hut to revise the design draft day after day. During this period, only one animal was rescued by him by chance. The once-passing eagle often came to keep him company.

"In the end, the jacket was born in the hands of the designer, but at this time the designer had spent his whole life and slept in the hut. In the second half of the story, the eagle grabbed two samples of the jacket and gave them to him. People who come to the rainforest and snow-capped mountains for camping and adventure, so this style of jacket has been deeply connected with the image of the eagle, and the story of the designer and the eagle has been passed down together."

Qin Jue paused after speaking, "Not long after this version of the plan came out, Leo and I - oh, Mr. Parr - in short, we quickly killed it, and we didn't even take a picture."

"Because to be honest, selling feelings is not the way to sell it. It is not only suspected of false propaganda, but also very subtle sensationalism. The overall atmosphere is heavy, as if customers buy jackets out of sympathy or touching stories, not because of the product itself. "

Qin Jue said bluntly, "And the relationship between the eagle and the jacket in this version of the plan is also far-fetched. Although the designer did get some inspiration from the eagle in the story, I always felt that the eagle should be replaced by another animal. , a plant, a thing or a person, it seems to work. It doesn’t have that kind of uniqueness, you know.”

"So the second version of the plan was quickly born. This version is much more lively. It tells the story of an eagle farmer who encountered many problems in the process of raising his own eagle cubs. For example, the eagle's claws became sharper and sharper, and it would scratch the clothes. For example, if I don’t dress conspicuously enough, I can’t be found by an eagle immediately in the forest. Another example is that it’s very real and very spoof. When the eagle is holding the eagle on my arm, the eagle suddenly peed on it, what should I do if the fabric is soaked..."

Qin Jue smiled and waved his hand, "I think you can guess the creative point. It is that the eagle farmer gradually started to improve the jacket according to his own situation, and finally modified it to create a jacket with outstanding performance and practicality. .”

【Grass! 】

[After a bit of brainstorming about the scene, I feel that if it were shot, it would be an impressive advertisement hahahahahahahaha]

"Indeed." Qin Jue couldn't help but laugh, "But compared to the first version, this second version is a bit too hard, and it doesn't integrate well with the environment, so I still pass."

She raised an index finger and shook it, smiling as she narrowed her eyes.

"Then came the third version. This version weakened the storyline and gave more space to thrilling scenes. The specific content was divided into two parts according to different outdoor environments.

"First of all, the first group of people accidentally encountered danger during an investigation in the tropical rainforest. At the critical moment, an eagle appeared holding a jacket. The lone scientific researcher relied on the jacket to successfully survive in the wild for a day until he found the companions he was looking for;

"Then we turned to the snow-capped mountains. The second group of people went into the mountains to explore and hunt for treasures. They were holding treasure maps with eagle logos in their hands. Finally, they found the treasure chest. The moment they opened it, it was filled with golden light. At first glance, it was full of jackets. .

"Compared with the previous plan, the third version does not pay much attention to logic. It focuses on one cool scene and the specifications are based on blockbusters, so that everyone can enjoy watching it.

"However...Leo felt that it was too wasteful for me to play the roles of a scientific researcher and the leader of an adventure team. Although the shots are definitely not bad, it is still 'short of strength'."

Qin Jue shrugged, "Just like that, we have reached the fourth edition again. I feel that the responsibility for this edition lies with me. That's what happened. When I first chatted with Kou Ze Shufang, the other person asked me if I could use one word. As the core of the promotion of the Eagle series, what would I choose, and my answer is - loyalty."

"This is an emotional word, a bit anthropomorphic, but anyone who has raised a pet or trained an animal companion must have experienced the feeling of being connected with your animal friend, and this series of products is outdoor Jacket, this kind of clothing, or this kind of equipment, brings you a sense of security when you engage in thrilling outdoor sports, because it accompanies you and protects you all the time during the whole process.

“That’s why I say ‘loyalty’—the jacket you wear is like a living animal friend who can’t speak human words and is always by your side.

"Leo and I hit it off on this point of view. He liked the answer I gave him very much, and he has been working hard to add this element when conceiving and finalizing the plan."

"But as you have just seen, the Eagle series of clothes can introduce too many points." Qin Jue raised his fingers dumbfounded, "Windproof, waterproof, scratchproof and wear-resistant, suitable for rainforests and snowy mountains, etc. For various occasions, there are also various user-friendly details such as easy-to-wipe clean, lots of pockets and fixed straps, etc. It’s really difficult to add conceptual expression to these.”

"An advertisement only lasts so long. If you add it all at once, it will only become bloated and messy."

Qin Jue smiled helplessly.

“The fourth version discussed at that time was like this: I am the protagonist of the story, and I have a jacket that my grandfather left to my father, and my father left it to me, which is similar to a family heirloom.

"Then the eagle-shaped logo of the jacket is actually a 'spirit', a spirit behind, a guardian spirit. Like my ancestors, I love nature and often go outdoors. Whenever I encounter danger or trouble, the jacket on my body It will appear and solve my troubles, so that I can enjoy the fun of traveling in the wild safely, happily and freely.

"The idea itself... is a good one. It not only explains the concept of 'loyal waiting', but also demonstrates the performance of the jacket, and at the same time allows the audience to feel the charm of nature.

"Until a staff member accompanying the team said: 'Isn't this the Aladdin Condor?'"

Qin Jue covered his face with one hand, chuckled and rubbed his forehead twice.

"Oh my, everyone just shriveled up at that time, do you know-" She couldn't help but laugh, "The plot suddenly became very cunning, like that..."

【It’s so funny! ! 】

[If you are in trouble, rub the eagle logo on the jacket, right? o(*≧▽≦)ツ┏━┓]

[What summoned beast (x)]

"So the fourth version was slightly adjusted, and the protagonist was changed to a girl, and I became the eagle living on the jacket." Qin Jue smiled and shook his head, "Then the plot developed all the way to a romance. After two scenes, I tried I can’t stand it anymore. I think it’s better not to make such a hard-core jacket look like a fantasy sweet pet drama. It’s weird, brother, it’s really weird.”

"And what do you want those **** men who buy hard-shell jackets to think about this commercial? When you buy it, wear it, and look at the commercial again, it seems that after you put on this clothes, there is a loving man lying behind you. I'll protect you, don't talk about being gay, just say it if it's scary or not."

The barrage burst into laughter.

"Leo was misled by what I said about 'loyalty'. This blame is really mine." Qin Jue reviewed again, "Fortunately, we didn't waste time and quickly adjusted our thinking, and the whole team started again."

"This time we retained the idea of ​​'I am equal to the eagle', but overturned an important previous idea - we do not intend to have a direct connection between the eagle and the jacket."

Qin Jue suppressed his smile and became serious.

"For a long time, everyone has been thinking about how to combine the concept of the eagle with the product of the jacket, but the results of the solutions they came up with were not satisfactory. Therefore, we cut off our warriors and simply let the eagle become a part of the entire commercial design. Became the passive party.

"The fifth version is almost the same as the final film. In this version, I am a wild eagle, an anthropomorphic image of an eagle. 'I' myself is a part of nature and also symbolizes nature. .

"When people step out of indoors and into the wild, it is an escape from the shackles of the world. People struggle to escape from the heavy study and work, take a breath, let go of everything in this short time, and talk to nature without distraction. This The process is very wonderful and beautiful.

"But at the same time, nature will not give you a good look just because you are a human being. It will always be there and will always be free. It has a gentle side and also hides many unknown dangers, so we use the word 'adventure' To describe outdoor sports, everyone takes risks to gain pleasure from these sports. But isn’t the reason why we choose to take risks because we yearn for freedom in our hearts, are unwilling to be ordinary, and long for an exciting life?

“Amidst all this, what Kou Ze Shufang’s jacket can do is provide you with a guarantee when you take risks.

"After thinking about this, our idea went very smoothly. In the plan, my eagle represents wild creatures and nature. In the tropical rain forest, the heroine faced a crisis, and the eagle chose to help her, and the heroine also kindly Treat the eagle and use human technology and methods to give back to nature; in the snow-capped mountains, skiers are driven by curiosity to pursue the mysteries of nature, and are cruelly tested by nature, but they still have a glimmer of hope in the dangerous situation. Survive, and finally escape from danger with the help of the eagle.

“We don’t want to avoid the dangers of outdoor sports, and we don’t want to portray nature as peaceful and peaceful. UU Reading www.uukanshu.net This is not true or realistic.

“In other words, it is precisely because it is dangerous and precisely because people are taking risks that they need such a jacket to protect you as much as possible.

“In the commercial, the jacket is a gift from humans to the eagle, a bridge for the harmonious coexistence of humans and nature. I think this design is quite interesting.

“Because we humans are very powerful, our small bodies may be too fragile to withstand the thunderous wrath of nature, but we can make ourselves stronger by building equipment and become able to talk to nature on an equal footing.

"When humans become stronger, when faced with the eagle that represents nature, their first reaction is not to capture it, not to invade or conquer it, but to send out their own equipment, share human wisdom with it, and let it You can also be protected by this wise and powerful force.”

Qin Jue's eyes gradually turned warm as the memories were recounted.

She smiled: "I like the core of this commercial very much."

Although the six-minute duration makes Kou Ze Shufang's "Walking with Eagles" commercial appear very slow compared to similar competing products, it is estimated that most people will see only one or two minutes of segmented promotional clips, but it can be shot in its entirety. Qin Jue was indeed very happy to release such an advertising film that was similar to an outdoor micro-movie.

Just as he was talking, the doorbell rang.

"How did it happen by chance?"

Qin Jue was startled, then smiled, stood up and left his seat, waving his hand for the drone to follow.

Kou Ze Shufang's express delivery arrived more accurately than the time she and Leodo agreed upon. Qin Jue thanked the courier and returned to the study with the intact box in her arms.

"Let's also do a live broadcast of unboxing."

She smiled, took out the blade between her fingers, and lightly slit along the tape seal.