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As soon as the closing banquet of "Xian Yuan" was over, Jiang Se was about to fly directly from Suzhou to Italy.

Two months ago, when Jiang Se was still filming "Fairy Fate", Xia Chaoqun had already received news from elysees that the advertising plan had been set. Only when Jiang Se's play was finished in late September, she flew. Go to Italy to prepare the shooting of elysees advertisement.

Regarding this advertisement, both Jiang Se and elysees valued it very much. Jiang Se seldom appeared in the public during filming, and did not pay attention to some media public opinion.

But the news on the Internet about her wanting to endorse elysees has been raging. After Huaxia News released a little gimmick that attracted public attention, many Huaxia netizens began to hold a half-trusted attitude.

However, as the three parties involved in the matter were silent separately and did not come out to explain or clarify, many keen netizens have already smelled some signs.

The official website of elysees is currently full of a lot of anger from Tao Cen fans. The most serious one should be the joint boycott of elysees by a group of celebrities and wives in China.

The wife and daughter of Zhou Wei, the CEO of Jingtai Real Estate in China, took the lead and publicly opposed elysees' move to replace or increase spokespersons at a previous charity auction.

Their mother and daughter are Tao Cen's iron fans. Elysees only entered China ten years ago. After Tao Cen became its brand ambassador, apart from several public statements that Tao Cen’s temperament and elysees’ brand image are seamless, they also practiced. Among the vehicles in the home collection, almost every model produced by elysees is regarded as a very supportive consumer of the elysees brand.

Under the leadership of Mrs. Zhou, many people in the wives circle of Huaxia Imperial Capital had bought elysees cars.

It is precisely because of the existence of these powerful buying fans that Tao Cen has supported more than 60% of elysees’ sales after entering China, so in the sixth year of Tao Cen’s endorsement of elysees, elysees company gave Tao Cen a car. To show honor, it also caused a great sensation at the time.

Now Mrs. Zhou and her close friends group jointly boycotted elysees's use of Jiang Se as the spokesperson, which still has a great impact on elysees' sales.

As the world's top sports car brand, elysees's cars are still mainly high-end sports cars. With the inheritance of brand culture and craftsman's ultimate craftsmanship, prices are still not affordable for the general public, and the main service targets are the wealthy.

The boycott by Mrs. Zhou and other well-known wealthy wives in China still puts some pressure on elysees.

By virtue of his friendship with Piech, Xia Chaoqun also knew something about the internal situation of elysees.

Regal purchases of elysees’ vehicle sales accounted for more than 60% of China’s market share, so you can imagine how serious the speeches of Mrs. Zhou and others are.

In recent months, the sales of elysees has dropped significantly. In fact, the replacement of elysees's spokesperson in China this time has a certain impact and impact on the elysees brand.

At present, the brand is focusing on the commercials shot by Jiang Se, and only hopes that after the commercials are released, they can recover their disadvantages and increase the sales of cars.

This is an opportunity and a gamble.

Tao Cen’s advantage is too great. In the minds of many people in China, the brand image of her and elysees has been tied together. In the minds of most of the wealthy wives headed by Mrs. Zhou, they will instinctively feel Jiang Se is a latecomer.

Regardless of her age, status or origin, in the eyes of many ladies and wives, she is far from Tao Cen.

In recent years, although Jiang Se has become famous with several movies, Mrs. Zhou still feels that her background is too weak, and her temperament and family are not enough to support elysees, not to mention that Mrs. Zhou’s mother and daughter are fans of Tao Cen. Will help Tao Cen psychologically.

If Jiang Se’s commercials are not ideally filmed, and the post-launching fails to show the desired effect, and cannot save elysees’s sales decline due to signing her as a spokesperson, then maybe the endorsement contract of the past two years has passed, elysees sports car He would no longer throw an olive branch to Jiang Se.

At the same time, Tao Cen will be the biggest beneficiary of the increase of spokespersons for elysees. She will prove her brand value with practical actions, and many big brand manufacturers will favor her much more.

She doesn't need to do anything to prove her status as the number one actress in China.

On the contrary, if Jiang Se failed this endorsement, then for her, it would be a big ugly.

Regardless of external rumors that she is now eligible to sit on an equal footing with Tao Cenping, or when the company signed her, it was retained by shares, and market data will not be falsified. That is the expression of the true value of an actress, far more than a few people. The view is much more real.

At the same time, if Jiang Se cannot prove her calling ability, the elysees sports car will make a wrong decision and become the laughing stock of everyone, which will also affect Jiang Se's reputation. Things will not be over because of her endorsement time. This lesson may make it impossible. In the future, luxury brands that may cooperate with Jiang Se will stop.

Xia Chaoqun and Jiang Se knew how serious the consequences were.

Therefore, Jiang Se also valued elysees' commercial shooting. She had time to stay in Suzhou for a few days before leaving at the end of the filming of "Xian Yuan", but she still decided to go abroad in advance and communicate with elysees' company first. I am familiar with the sports car that elysees asked her to endorse this time.

As soon as Jiang Se arrived in Rome, he quickly got in touch with elysees. After taking a rest for an afternoon and adjusting the jet lag, Jiang Se was invited to visit elysees' factory in Italy.

The new sports car launched by elysees is named Leopard, and it has not been officially sold to the outside world. The image and various data of the product are currently under confidentiality. Jiang Se is the first "visitor" to see Leopard.

Regarding sports cars, Jiang Se didn't have the same interest as Pei Yi when she was young. Her personality was always quite satisfactory. When Feng Nan was in and out of the car, there were drivers driving, but she had been in the sports car driven by Pei Yi several times.

Most of her knowledge of sports cars comes from Pei Yi, but the leopard launched by elysees quickly caught her attention at the first glance.

This leopard parked in the factory is all black and has a smooth shape, like a leopard hibernating in the dark. It is beautiful and elegant. From the outside, it is enough to attract people's attention.

Under the light, the black with an extremely elegant texture seems to have vitality. Every time you take a step, the luster on the surface of the car body seems to come alive, with a feeling of overflowing brilliance.

"This leopard was just completed three months ago. It is the one you will use in this commercial shoot."

The person in charge of the elysees company receiving Jiang Se smiled and introduced, and at the same time, he signaled the assistant to unlock the car and introduced the basic performance of Leopard to Jiang Se. "The Leopard model launched this time is mainly in four colors of black, white, yellow and red, but the company currently recommends black."

Compared with the bright colors, in fact, the most classic color of elysees vehicles is still mainly black. It has focused on vehicles for many years. The research of elysees in car performance and all aspects has reached the peak. It is not the feeling that ordinary vehicles can make.

The more ordinary it is, the harder it is to show off. Jiang Se can imagine that after this leopard is on the market, it will definitely attract the attention of a large number of sports car enthusiasts.

After the car door was opened, the person in charge smiled and gestured to Jiang Seby in a please gesture, and motioned Jiang Se to sit in the car.

Comparing the interior with the exterior of the car, in addition to allowing people to enjoy the ultimate visual perception, it also considers the comfort of the driver after sitting in. The very textured seat gives Jiang Se a kind of package. She felt that the new car did not leave the factory in time, but it did not have a pungent smell. In the middle of the driving steering wheel, there was a special silver elysees company logo. When the car started and the engine sounded, it was like a beast roaring to charge. The feeling of being out of prison.

Because the vehicle's various data were still being kept secret, Jiang Se simply got acquainted with the car and didn't try it out.

It is not without reason that elysees regards the Leopard launched this time as a limited edition of its brand again for many years. With the appearance and performance of the product greatly upgraded, it breaks through the traditional shackles. It is no wonder that it needs to sign a new spokesperson separately. Endorsed this leopard.

It is estimated that what elysees wants to express is the newly upgraded sports car and the new endorsement face to prove the feeling of elysees sports car entering a new era.

On this trip to the elysees factory, in addition to a large number of receptionists, automotive engineers and other personnel, there was also a designer who shot the advertisement this time. The two parties had initial contact and communication, and the subsequent cooperation will undoubtedly be much smoother.

The same as that of Jiang Se after seeing the sports car, is that when the advertising designer sees Jiang Se himself, he will make some small changes to the advertising plan.

The work team used to learn about Jiang Se only from photos and videos. It was another feeling to see him.

After more than ten days of plan modification and discussion, the clothes customized by the elysees team for Jiang Se were also delivered. The official shooting time was set on October 6, and the entire shooting process is expected to be 35 days.

The headquarters of elysees also attaches great importance to this filming. The CEO of the company Garro will also put aside his business and arrive in Italy two days before the filming to monitor the progress of the ad.

This undoubtedly brought exciting encouragement to the team, and also put a certain pressure on the team. These days, Jiang Se has been familiar with elysees's car, and has even tested it in a small area of ​​the factory.

As the shooting time approaches, several of Jiang Se's assistants are a little nervous, but Jiang Se still maintains a good routine, adjusting his state to cope with the next shooting.

Time is approaching step by step, but Garo, who was originally expected to be in Rome in early October, declined the trip due to work.

Jiang Se took photos of commercials in the early stage, and shot videos in the later stage.

Jiang Se has already been very experienced in taking still photos. In the past few years, in addition to the advertising photos of her endorsement brands, she also has experience in shooting the covers of major magazines. Therefore, the early photos were taken very quickly, in about half a month. The shooting has been completed, and the difficulty is the subsequent video shooting.

The elysees company had already said hello in advance for the shooting of the commercial. On the day of the shooting, the road had been cleared. When Jiang Se drove to the shooting location, many audiences stopped and watched the filming on both sides of the road.

Elysees' sports cars are not only famous in China, but also quite famous abroad. The leopard sports cars parked on the side of the road have aroused many onlookers' exclamations and comments.

In the temporarily prepared dressing room, the makeup artist has already arrived. After a simple collusion with the team, he will first do the primer work for Jiang Se.

In the middle of preparation, the camera assistant came in with the itinerary form with a helpless expression. He communicated with the person in charge of the commercial shooting scene. He looked in the direction of Jiang Se from time to time while speaking. The person in charge of the commercial shooting was named Michelle. A blonde woman of about forty years old, Jiang Se had several dealings with her after arriving in Italy. She was a very capable woman, but her anger was already on her face.

Jiang Se thought for a while and motioned to Mo Anqi to go over and ask if something unexpected happened to his work today.

When Mo Anqi passed by, Michelle forced herself to calm down. Knowing Mo Anqi's intention to come, she turned her head and smiled at Jiang Se, then pursed her lips and grabbed a handful of hair with both hands. Sighed:

"The two interpreters originally arranged, one was temporarily delayed because of an emergency at home, and the other was unable to participate in the shooting of this commercial because of an accident on the road."

She licked her lips, took another deep breath, and forced a smile:

"But I have already contacted the company, and the company has arranged for other translators to come over. It will arrive within an hour at most."

The first day of shooting today, because of the delay of such a small matter, it was obviously difficult for her to feel good. Mo Anqi heard that Garo would arrive in Rome this afternoon, but the CEO’s itinerary did not include a visit. View the shooting of the advertisement on the spot.

But even if Garro didn't come, it would be very disappointing to happen~www.NovelMTL.com~ The person in charge of the company was already a little annoyed when he heard such a thing.

After listening to her, Mo Anqi asked:

"translation?"

"Yes!" Michelle nodded:

"Because most of the staff in the work team are Italians, in order to avoid communication problems in later filming, the company is equipped with two translators."

Originally, two people were prepared for accidents, but there was a problem with them at the same time, so the shooting scene had to be temporarily deployed.

When she spoke, she pointed to the camera assistant beside her, and the handsome young man stretched out his hands helplessly.

"If the staff is Italian, I don't think there is an interpreter. It doesn't matter." Mo Anqi originally thought something had happened. Hearing this, she couldn't help but laugh:

"Jiang Zai also worked with Italian director Cesare before. During the filming of "God's Redemption", he spent time learning the Italian language. I think there should be no problems with general communication."

After arriving in Rome, Jiang Se also specially prepared to review some professional vocabulary related to automobiles. Actually, the shooting process does not require translation.

It’s just that these elysees people didn’t know that after Jiang Se came to Italy, when everyone communicated with her, they subconsciously sent staff members who were fluent in English to communicate with her. At this moment, when Michelle heard Mo Anqi’s words, The action stopped immediately, and some asked in disbelief:

"Really?"

"Yes!"

Mo Anqi responded, and Michelle was dubious, and motioned to the photography assistant to try a simple pre-shoot communication with Jiang Se.

The young man was still a little skeptical at first, but after tentatively greeted Jiang Se, he quickly got a response from Jiang Se. It was not only that he was relieved, but even Michele couldn’t help himself. Smiled.