Extraordinary Genius

Island State, Sony headquarters.

"What happened? In the second quarter, our sales of a1kman actually fell, how did the sales department do it?" Dahe Dianxiong was very angry, especially today, he was yelled at by the president.

In sharp contrast to the decline in a1kman sales, aia's product sales are hot. Once aia was still their holding company, but because of years of losses, and has not improved, but also with Sony did not lose money. In addition, because of the economic crisis, Sony needs to remove some non-performing assets, so they will sell the shares of aia to Feng Yu at a low price.

But they did not expect that aia had already developed new products at that time, and Liu Shengwei did not report to him. If he knows that aia has succeeded in developing this new product, he will never sell the shares of aia. With such a good new product, aia will be able to lose money this year, and will be able to get rid of the negative assets in three years.

In particular, they also have a strategic cooperation agreement with aia, the agreement is very clear, to maintain healthy competition, and jointly resist the rise of other brands.

It seems that this is very successful. Other brands are not able to compete with them on the Walkman. But Sony never thought about letting Aia go, at least from the sales situation in the second quarter, this year, aia will have to fight against Sony, then next year?

What made Dahe Dianxiong angry most was that when he sold the shares of aia, all the people praised him and said that he sold a loss-making company at a high price. But today aia has just had a rising momentum, they have turned their tone and began to accuse him of making mistakes!

Is this his decision-making mistake? Did everyone agree at the beginning? I am only the vice president. If the president does not nod, do you nod your heads and succeed? You have to share one credit. How do the black pots buckle on my head?

The sales department ~ long standing in front of Dahe Dianxiong, bent over, bowed, let Dahe Dianxiong's spit star collapsed him. Dahedian was stunned for a while. I have dissipated some, let the sales department ~ long explain why aia's market share suddenly increased, which is better than Sony.

It turns out that aia also has some old-fashioned production lines that produce single heads. That is, only the playback function, no recording function, will make the cost of aia much lower, which is just right for the market in China at this time. This point Feng Yu said very clearly, although the Huaxia market has gradually opened the recording function, but not all regions are open. Without the recording function, it can make aia's sound and sound adapt to any area of ​​China.

Let's talk about the Walkman. Everyone is listening, rarely recorded, and the effect of the Walkman. It is also not as good as a big tape recorder.

And aia's bee technology makes its sound quality clearer and more real, so those who like music are more willing to choose aia, plus even headphones, aia's technology has begun to catch Sony, which led to Sony's market share. The festival has slipped.

The most representative of these are the island market and the China market. From the perspective of the island market, aia itself has a higher awareness and a good product. The sales volume is revived and they can accept it, but in the Huaxia market, how suddenly aia is hot, and even Sony's products are almost unattended!

Originally, aia had tried water in China. But at that time, the brand of aia was used, and the market did not have any recognition at all. Later, it gave up. However, after the establishment of Xiangjiang Aihua Company in Xiangjiang last year, the Aihua brand was re-entered into the Chinese mainland market. This was only a month or so, and Sony has been completely suppressed.

After they analyzed it. I think there are several reasons: First, the name Aihua is more likely to be recognized by Chinese people. They will think that it is a Chinese product. The advertising word "Aihua Electric, I love China" is indispensable; the second point, love Hua's product positioning is not just a tape player. The main thing is the school supplies, and this has led many parents to buy a Walkman for their children to learn a foreign language. The natural choice is the Aiwa Walkman on the advertisement. The third point Aihua actually shamelessly used the sound quality of the Walkman, especially the products they used were Sony. This contrast shows that Aihua’s sound quality is better, so those music fans have also given up Sony, and then choose Aihua. brand!

There are other reasons, not too important. For example, Aihua has this perfect sales channel, but in a week, it distributes goods in major cities across the country, as well as TV media advertisements and soft-text advertisements in newspapers. The advertising investment is great. What else does Aihua give dealers a higher profit, and dealers are more willing to sell Aihua Walkman and so on.

After listening to the report of the subordinates, Dahe Dianxiong asked: "So how do you explain in Europe and America?"

In Europe and the United States, the boss of the Walkman has always been Sony, and now suddenly let aia catch up, the reasons you analyze, in Europe and America?

Aia in Europe and the United States, of course, also made advertising, especially highlighting the characteristics of good sound quality. There is also aia's Walkman actually abandoned the traditional black and silver color, produced a batch of color, the appearance is very good, so many girls also have aia as the first choice.

This point, Sony did not think, this led to the lack of aia in the two most important aspects of appearance, quality, and even the new products they launched this year, the market reaction is getting worse.

What makes Dahe Dianxiong worry is that since Liu Shengzhen can hold such important news, after the Chinese people buy shares, they will be able to launch new products soon. Then they definitely have more than one new product. If they continue to launch better quality next year, This is the market leader in the Walkman, isn’t it easy to change hands?

If this is the case, then the great Hedian can be tragedy. Originally, as the deputy president, after the president decided to purchase the Columbia Film Company, resulting in the company's financial constraints, and even began to lose money, there have been calls for him to take over the position of the president. And he is also a shareholder director of Sony itself, and the opportunity is great.

But if Sony's Walkman market leader discards it, or because he insists on selling aia's shares, then don't say that he is the president, and the position of the vice president may not be able to keep it!

No, can't make aia so smooth and profitable, aia has the meaning of the beginning, must hold down, let it honestly follow Sony's back, for Sony to block other competitors just fine.

I also blame him for paying attention to the game machine project with Nintendo during this time, which led to the relaxation of the Walkman project, otherwise it will never give aia a chance to rise so fast!

Dahe Dianxiong suddenly thought that why did he sell the shares of aia, and all the directors agreed? Because aia has huge debts, liabilities are ten times more than assets!

At the beginning, there were Sony's faces. Those banks also had shares in aia, and they didn't chase after aia repayment. But now, can they let them chase after aia repayment?

Without liquidity, there is no money to purchase raw materials, see how you can show aia.

Fight with us Sony, it is to find death! (To be continued.)

Ps: Look, the fifth is coming, friends 15o61oo11331356, the boat ticket cast by the boat. Today's five more, zero can still be more, the fourth is hard work? The oldest spit in the evening, not sick, it is tm because it eats more! I thought that I was too late to be hungry, but I overestimated my appetite. Oh, I really don’t know how much I can eat. It’s how tm gets fat! ! !

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