Extraordinary Genius

Feng Yu has long watched the game console market, look at Nintendo, with a profit of hundreds of millions of dollars a year! And what is the cost of a game console? From a few dollars to a few hundred dollars, the price can reach hundreds of dollars, or even more than two thousand dollars.

Feng Yu investigated, now the domestic is the small and simple game console, a game console, but one hundred and eighty blocks, compared with Nintendo's thousands of products, cheaper.

Mainly also the market impact of the bully, they launched the game console, the price is low, but it is compatible with Nintendo's game cassette, and the place where the game console is sold, there are pirated game cassettes, which makes Nintendo difficult in China, the cassette The price has dropped and then dropped, but there is no market at all.

As for the game console, you are not allowed to import at this time!

The game machine of the bully is already the boss of the domestic market, and the market share is as high as 60% or more. No one can shake the status of its hegemon.

The bully is playing a price war, relying on low prices to attract consumers. But at this time, the price of a game console still needs more than one hundred pieces. Feng Yu remembers that the previous game consoles were reduced to more than forty yuan, and the cost of the dealers and the cost of transportation and storage were eliminated. That is to say, the manufacturing cost of a game console would not exceed 30.

The bully relies on the advertisement of the CCTV, and the popularity of the prize promotion opens. However, if Aihua or the windbreaker launches the game console, there will definitely be consumers who buy this product because of their love for the brand.

The difficulty is the game card launched by the storm card or the Aihua brand. The price can't be lower than that of the bully, because the two brands are mainly high-end, the same function products, which are higher than other brands, if they are a few Ten pieces of game consoles will give people a feeling of cheap goods, even with the influence of the Walkman or super fan sales.

But is there no other way for Feng Yu? What is the most profitable product of the previous Cassidy? Game console? No, it is the learning machine of the bully!

What is a learning machine? The appearance is a keyboard with a motherboard, it can be said to be a micro computer, or 486. You can learn simple programming languages, learn typing, learn words, not just idioms, and English words, as long as you have the appropriate cassette.

The reason why the bully wants to launch this learning machine is because China allows the game machine to be imported, and Nintendo and other comprehensive attacks on the Chinese market. The game machine of the bully is actually completely pirated by Nintendo. Others' game machines also have patents and accuracy. Speaking of it, the advertisement it made at Yangtai is also an illegal advertisement!

Nintendo originally had few products sold in China, because the domestic game consoles were not allowed at the time, so in addition to some foreign bought, most of the Nintendo game consoles bought were parallel imports, that is, smuggled goods!

The blockade of China gave the little fighter a chance to take advantage of it. Of course, not only the small fighters did this, but many small factories in the country were doing it, but the bully did the biggest and became the domestic boss!

Do you know that they are pirated? of course I know! However, at this time, there is no awareness of copyright protection in China. For every high-tech product like Taihua, there are very few patent applications.

Anyway, everyone is doing this, the country does not care, Nintendo can not tell them, they certainly take the opportunity to grow bigger. At the beginning of last year, the bully still had a debt of two million.

But this year, the bully assets have exceeded 10 million, and are still growing rapidly!

But the development of the bully can stop here, because the product that AIWA cooperates with Nintendo is the learning machine launched by the previous generation of bully.

This idea was used by Feng Yuxian. The brand is called Aihua Learning Machine and only supplies the Chinese mainland market. Because the idea is proposed by AIWA, and AIWA's Aihua brand is very influential in China, so the product of Aihua learning machine, AIWA occupies 70% of the profits, Nintendo only accounts for 30%.

Nintendo values ​​the Chinese market. It requires AIWA's China channel to be used free of charge to Nintendo. They firmly believe that with their game console technology, they will certainly occupy the Chinese market. As for what kind of learning machine is such a ridiculous thing, it is not bad to sell 10,000 units. If you have a profit, they don't care.

Therefore, Nintendo does not mind the use of Aihua's brand for learning machines. Even if it is voluntarily given to AIWA, they will use their Nintendo brand to sell game consoles. Nintendo is the best game machine in the world. What learning machine is not in line with Nintendo's product philosophy.

Proud Nintendo, thinking that they can dominate the world of the console market, even the powerful Sega has been defeated by them, who else can fight against them?

Huaxia market, such a huge market, they firmly believe that, just like they have captured the country, Europe, when their game consoles are brought to market, they will be able to beat other competitors!

Feng Yu is different from Nintendo. The game is the biggest asset of a game kingdom. Nintendo believes that the game developed in the future will still dominate the world, but they did not expect that they will soon be replaced by computer games. Replace.

And the technology of their game consoles is fine, and then lead, as the price of game consoles continues to decline, their profits will continue to decline, Nintendo, can not wait a few years.

The pace of cooperation between AIWA and Nintendo is very fast. It is expected that a prototype of the learning machine will be launched in about one month. In July, it will start production and fully enter the Chinese market.

In order to let Nintendo cooperate with AIWA, Feng Yu also looked for Lu Shao public relations, allowing the game machine to be officially imported into China. Feng Yu seems that even if the game console is opened, foreign game consoles will not sell much.

Not to mention the market impact of low-end game consoles such as the bully, the price of the Aiwa card learning machine, which is similar to the Nintendo game console, can steal most of the market.

The same price, learning machine, able to learn, entertaining and entertaining, the game machine can only play games, which one do you say parents will buy for the children? Which parent is not a child? Which parent will let the child play the game all day? Just three words of learning machine can stimulate the sales of products!

If Nintendo is really out of Feng Yu's surprise, or rises, then Feng Yu will once again support the Huaxia brand action, Sony can make a decision, still do not believe in a Nintendo?

While guarding against foreign countries, we must also guard against the domestic. The bully will also launch a learning machine from the end of next year to early next year, but Feng Yu will not give them another chance. He also has a big move, so that the bully can only swallow the bitter fruit!

"Yes, Feng, I know, I will register this brand."

Hang up the phone, Wu Zhigang immediately went to the business and industry bureau, registered the "learning machine" brand. In other words, in the future, other products can not be called learning machine, this is a brand, is the original concept brand of Aihua!

Hang up the phone, Feng Yu's face showed a smug smile. I didn’t have a learning machine. I’m still watching how the bully can compete with Aihua. The company is a small fighter, and I’m coming to my arms...