Extraordinary Genius

When I first started watching this advertisement, many people were confused. Aihua pager? Aihua, isn't that the company that produces Walkman? Oh, yes, it also produced VCD.

But these two products are somewhat related, at least barely can be regarded as music and electronics. But what about pagers? This is information electronics, it is completely different in two areas!

But as Feng Yu expected, Aihua's brand still has a lot of influence, especially in China. Many people are beginning to wonder, how about the effect of the pager from Aihua?

At the beginning, everyone took a wait-and-see attitude, and Feng Yu also thought about it. It is him, a brand that produces a Walkman, produces a pager, and he will hesitate.

However, Feng Yu believes that with the current pricing of Aihua pagers, it will definitely attract some first-time users. After all, it is much cheaper than Motorola, and the other two brands that produce Chinese pagers, NEC and His Majesty, are island countries. Brand, although the quality is good, but the sales are very general.

Although Huaxia has now passed the wind of boycotting the island's domestic products, the products of the island countries have been hit hard. It is already an irreparable fact. Even with many island brands, Huaxia began to lose money.

Although the island government has protested, the Chinese side has responded. We have appealed to everyone to consume rationally, but we cannot force others to buy products from your island country. If you really have good quality and cheap prices, how can you sell them?

The island government is seriously suspected that this is a conspiracy led by the Huaxia government, which is to protect the development of domestic enterprises. Just like South Korea, this is a serious violation of the agreement between the two countries.

But they can't find evidence, they can only eat this dumb loss. To say that China and China have torn their faces, they still can't bear this huge market. Once they are fully developed, they will definitely bring huge profits to the island enterprises. In particular, the economic crisis at the time of the island country has not yet passed. The economic depression of the past few years has just eased, and they urgently need the market in China.

If it is really tearing up the agreement, then the country, Europe, etc. will quickly sign various cooperation agreements with Huaxia, kicking out the island country, then their losses will be even greater!

Can I still do it? Hold your nose and recognize it. After that, the products sold to China can no longer be inferior products, and become the second-class products like the domestic ones. As for those inferior goods, you can also sell to other countries in Southeast Asia.

However, due to the fact that the market in other countries has not been developed, the cost of products supplied to the Huaxia market has increased a lot, resulting in their profits falling. And with the continued decline in sales, many of them are unstoppable!

Fortunately, there are a lot of profits for TVs, video recorders, etc. NEC's products in China are only pagers. Nowadays, Motorola's Chinese pagers account for more than 80% of the market share. NEC and His Majesty almost equalize the remaining 20%, and there are still some profits.

They still dare not withdraw from the Chinese market. Just like Sony, after withdrawing, they want to come in again, but it is too difficult. At least they can continue to promote the brand, and with new products in the future, they may not be able to open the Chinese market.

But when they thought about how to increase sales and expand profits, the Aihua pager, known as the Chinese pager of Huaxia, appeared, and this gave them a big blow!

The price of Aihua pagers is a few hundred lower than the lowest price of their Chinese pagers, and they really don't understand why this Aihua pager has spread quickly across the country.

It is clearly a private enterprise that has received such support from Huaxia. How does it make them play?

At present, all kinds of post offices, shopping malls, and even store counters selling communication equipment have appeared Aihua pagers!

......

In a shopping mall, a middle-aged man stood in front of the counter of the pager and looked at the pager in front of him, not knowing which one to buy.

"Mr., do you buy a pager? Do you want Chinese or digital? I recommend you to buy this domestic Aihua pager, advertise on the CCTV, the quality is guaranteed, and the price is still cheap, the money saved is enough to open. One year of business!"

"Is this Aihua easy to use?"

"It must be easy to use. My brother bought this. If it is not good, can I let my brother buy it?" The sales clerk continued.

"That's the way, give me one, and open the business to me."

......

Just a week later, Aihua Chinese pager was remembered by many people. I don't know if it is because of this advertisement, or because of the low price.

At this time, Motorola's strong brand ability can also guarantee sales, and the sales of Chinese pagers of NEC and NEC began to decline!

Aihua’s word of mouth has risen. Many people say that Aihua’s pager has a more beautiful design and the buttons are very innovative.

They also saw that Aihua is competing with the market with strong advertising capabilities, strong sales channels and low prices.

They also want to lower the price, but they can't do it at all. First of all, they are the same as Motorola. The Chinese character system patents of Chinese pagers need to be purchased. Another one is the factory produced by the island country. When they enter the Chinese market, they need to pay a lot of taxes. Motorola is different. Motorola has factories in China, the cost is much lower than them, and the tax is still low.

Compared with the Aihua pager, if they fight the price war, they have no advantage. Aihua not only has low labor costs, but is still tax-free. And as production increases, costs will decrease further. If you really want to fight the price war, NEC and Your Majesty will definitely have a serious loss.

If the loss can make them rob the market, even if they sell at a reduced price, the market can't grab it, and Motorola is the Big Mac!

Motorola also noticed the Aihua pagers, but for the time being they were not worried. Although the Aihua pager seems to be fierce in advertising, it still cannot shake Motorola's status.

How cheap is it, our Motorola brand adds a thousand RMB to a pager! If you are not afraid of the monopoly of the defendant, Motorola can fight the price war, squeeze out other brands, and monopolize the big market of China!

......

Feng Yu hung up the phone and listened to the sales statistics collected by Li Shiqiang. He was very dissatisfied. In the case that the communication market has been developed and the demand is increasing day by day, has it been sold for half a month? Can't the effect of advertising work?

It seems that it is necessary to unblock the relationship, and some policy support, such as letting all postal business locations push the Aihua pager, then it will definitely increase the sales to his satisfaction in the short term!

In a few months, with the installation of the production line and the commissioning of the new plant, the output of the Aihua pager will increase. If the sales have not yet opened, what is the market for China? His goal is to become the boss of the Chinese pager market!