Extraordinary Genius

One day later, the dealers suddenly discovered that the orders of the post office suddenly increased, and the increase made them somewhat inexplicable. Those shopping malls, communication equipment stores, their public relations is still successful, but the post office is a special unit, they have few public relations success, and some even have no public relations.

Why, the order volume of the post office suddenly increased?

At this time, they received a notice from the Taihua Trading Company. The company has signed an agreement with the above. The post offices will mainly promote the Aihua pager and the Taihua Trading Company, which has paid a great price.

It is possible to have tens of millions of dollars a year, which is higher than the advertising fee at Yangtai. At this point, the price is not small. But compared with the increase in sales volume and the increase in profits, this money is nothing.

The post office is really the most widely covered channel in China. With the above order, the post offices have pushed the Aihua pager, not only the counter staff, but even a post at the door of the post office. .

Previously, they were recommended according to the price. The higher the price, the higher the profit. However, this profit is from all post offices, and has nothing to do with the information industry. The money given by the Aihua pager is completely for the information industry.

This document of the information industry is very clear. Aihua pager is a Chinese pager independently developed by China. It is the pride of the nation. It should be strongly supported to avoid the communication electronic products of our country and be controlled by foreign businessmen.

Both have risen to the height of the country. How can each post and telecommunications not support it? The post office, at this time, is the largest retail terminal in the Chinese pager market.

Therefore, these post and telecommunications stations follow the above instructions, mainly pushing the Aihua pager. After all, this is also advertising in the Yangtai, and it has a little popularity.

And Aihua's brand, they have not heard of it, recommended, there is not much pressure.

From this day on, no matter which customer buys the pager from the post and telecommunications office, the counter staff will always recommend the Aihua pager, even if the other party wants to buy a cheap digital pager.

As a result, the sales of Aihua pagers suddenly rose.

Originally, you can continue to insist on NEC and NEC. After all, they have digital pagers in addition to Chinese pagers. Although the profits are lower, there are always profits. When the Chinese pager business failed completely, and the digital pager did not improve, they found that they could not hold it.

It seems that suddenly, their sales have fallen, no matter whether it is a digital pager or a Chinese pager, it seems that no one has purchased it.

According to their survey, users of pagers are constantly growing, and the magnitude is still very large. Why are their sales falling so fast?

Motorola did not do any advertising campaigns, and there were no new products that were particularly good and cheap. How did their sales suddenly collapse?

After careful investigation, they finally found out that it was the Aihua pager that snatched their market! A company that only makes Chinese pagers turned out to be defeated by a pager!

Now they have two choices, one is to continue to support, even if the loss should be held up, and then try their best to let the sales rise again; the other is to withdraw from the Chinese market to avoid losses.

The two companies chose two distinct ways. NEC chose to withdraw from the Huaxia market, and because it has TVs, video recorders and other products, choose to continue to maintain, after all, there is a brand effect. They worry that once they withdraw, they may trigger a chain reaction, leading to their other products, and they have to withdraw from the Chinese market.

The withdrawal of NEC also aroused Motorola's vigilance. They also discovered that this month, users grew faster than last month, but their sales did not increase, especially the sales of Chinese pagers even dropped slightly. Very abnormal.

Obviously withdrawing from a competitor, taking into account their Motorola's technology, brand and market share, this new user should choose their products, why not increase sales?

I haven't heard of any new products launched by His Majesty, and even the publicity has not been seen. Who has stolen this market?

Eventually they locked in the sudden rise of the Aihua pager, a company that only makes Chinese pagers, and the retail price is a few hundred cheaper than their cheapest Chinese pager!

A few hundred dollars, for the Chinese people at this time, is definitely not a small number, especially Motorola's pager, the function is not stronger than the Aihua pager. The effect is almost the same, there is no reason for others to choose expensive.

If they were the first pager brands to enter the Chinese market, they were already deeply rooted in the hearts of the people, and I am afraid that their sales will be seriously affected. But the output of that Aihua is not high, and Motorola is not too worried.

......

Feng Yu listened to Wu Zhigang's report, and all dealers began to add orders, and nodded with satisfaction. With the big channel of post and telecommunications, it really is extraordinary. It took only over a week for the effect to come out. I believe that for another month, Aihua pager will become the NO.2 of the Chinese market, and next year, Feng Yu will be the NO.1 of the Chinese market, to defeat the giant Motorola!

Don't think that Feng Yu is whimsical. At the end of this year and early next year, China will come up with a bunch of pager brands. Although each type of sales is not big, it has divided half of the pager market.

In the past, the heroic gestures of the predecessors can all take away half of the country from Motorola. In this life, Feng Yu has the support of the state, and there are sufficient funds, better propaganda, better brands, and no reason can not grab the market. !

At this time, Motorola's focus has shifted from pagers to mobile phones. At this time, the boss of the mobile phone market is Ericsson. But after a few years, Motorola will become the leader of the mobile phone market.

The shift in the focus of Motorola's work, coupled with policy preferences, Motorola's market share decline, is inevitable. But Motorola's profits are still the highest, because they sell at the highest price!

Feng Yu wants to take advantage of Motorola's unresponsiveness, open the market of Aihua pager in one fell swoop, consolidate the brand of Aihua, and win the next year with Motorola!

As for this year? The output of Aihua pager is here, even if you are in short supply, there will be only so much sales. But this is better, so as not to cause Motorola's attention.

Being stared at by this giant, it is very dangerous. This is the boss of the world's communications industry. If Motorola has taken timely measures, Feng Yu does not know whether his plan will succeed.

Although he can guarantee that his sales will not fall, but those other small brands may no longer have room for survival. By then, there will be a double-legged situation in the market.

Without the spoiler and participation of those small brands, Feng Yu did not know whether he could successfully break the brand myth of Motorola and completely pull it down the leader!