Extraordinary Genius

596. 596 chapter band-aid business

Now China’s hottest medical supplies brand, the number one is ice medicine, and the second is Bangdi, ranked third, is Dakening.

The second and third are joint venture brands, all of which have a stake in the Super Medicine Corporation of the country. The name of this Corporation is Johnson & Johnson!

This is the world’s top five medical organization, and is the most comprehensive and widely distributed manufacturer of health care products. At this time, the annual turnover has already broken through tens of billions of dollars, and will be further enhanced in the future, winning the Boss award in the world of medicine!

Dakken has a patent and Bing City Pharmaceuticals cannot be copied. But Bondi can be different. To put it bluntly, it is a tape with a hemostatic function. The technique is simple.

Previous newspapers have said that the main role of ordinary band-aids is to stop bleeding, prevent bacterial infections, and there is no magical effect of accelerating wound healing, and even killing too many fungi to delay the healing time of wounds. Unless it is a special effect band-aid like Yunxiao Baiyao, the price is not cheaper than going to the hospital.

Therefore, the current band-aid on the market is the only one of Bondi’s family. Feng Yu has not seen any other products. Or yes, but no one is willing to buy.

Now people have a strange phenomenon in buying things, that is, famous products, definitely good. Bondi is the most famous band-aid. Even at this time, most people in China don’t know the name of band-aid. For such products, it is called Bondi!

Although there is nothing wrong with it, because if you transliterate according to English, it is Bondi. However, Feng Yu feels that pharmaceutical products are still better translated. He doesn’t want Johnson & Johnson to make money away. This is a band-aid. Why can’t it be another brand-name product of Bing City Pharmaceuticals?

Anyway, Feng Yu went to the market and saw that Bondi was a band-aid, the oldest one. In the middle, a small piece of gauze with medicine and a layer of tape on it was neither waterproof nor breathable.

And the most excessive thing is that many people think that only Bandi’s band-aid is true, other band-aids are fakes! Even if the effects are the same, others’ products are cheaper, but no one buys them.

Feng Yu can completely make Bing City Pharmaceuticals produce waterproof and breathable band-aids, and even produce cartoon band-aids. With Bing City Pharmaceutical’s brand awareness at this time, don’t worry about being faked by others.

And the cost of this thing is really not high. At this time, it will never exceed a dime, and the price of a pharmacy is as high as a dollar. This is simply a huge profit!

Although the dealers in the middle also made a lot of money, Feng Yu is sure that the wholesale price of this Bondi is definitely more than four cents, that is three times the profit!

It can be said that it is Bondi, which brings huge profits to Johnson & Johnson every year. Besides, in China, Bondi has monopolized this industry, occupying at least 8% of the market 90%!

Such a simple business, others can’t do it, mainly because the brand can’t, but Bing City Pharmaceuticals, there is absolutely no such trouble. Feng Yu’s requirements are not high. This year, relying on advertising, grab the 30% market share. With the huge sales channels of Bing City Pharmaceuticals, it will not be too difficult to become the number one brand in China’s band-aid market next year.

So Feng Yu and Bing City Pharmaceutical’s total manager said, let them quickly develop band-aids, not like Bondi, it has to be different.

Bondi’s tape is brown in color to make it less noticeable on the skin. But we have to do the opposite, and our band-aids must be colorful.

Because of this band-aid, the most used is the children. There is a small hole in the adult, either don’t care, or go to the hospital, and the children are the most bumpy. They are young because of their age, so how can they be inconspicuous?

Our band-aids are colorful and colorful, and can also be printed with cartoons. Whether it is a child or a girl can be used. And don’t use traditional tape, you have to make plastic waterproof material.

This can wipe even if there is a wound on the body, and even take a bath. You can’t have a small mouth on your hand, don’t wash your hands one day?

In the summer, Bondi’s ordinary band-aid is attached to the wound, and because the weather is too hot, the sweat can’t penetrate, making the wound more difficult to heal.

At this time, there will be a lot of breathable band-aids. And this band-aid is also more suitable for athletes.

After Feng Yu put forward this idea, other leaders of Bing City Pharmaceuticals felt that this was a genius idea. Why didn’t they think of it?

This band-aid is really a big market! If done well, at least tens of millions of profits a year!

And this cost is not high, even if it is failed, the loss is not big, but if you earn, you will earn a lot. The risk is small and the profits are high. They have no reason not to do it.

Of course, if you want to fight against Bondi and grab the market, you must first popularize a concept. This product is called Band-Aid. It is not called Bondi. Bondi is just a brand of Band-Aid, which will lower the influence of Bondi’s brand.

The brand name of the band-aid produced by Bing City Pharmaceuticals is brainstorming, both to highlight the Bing City Pharmaceutical Group, and to be clearly differentiated from Bondi, and to be easily remembered.

In the end, everyone’s name can’t satisfy everyone. Feng Yu wants to call Huaying, Biancai, etc., but he is told that this name, industry and commerce is absolutely impossible to pass.

Call Taihua Brand? Feng Yu doesn’t feel too good. Taihua’s brand is enough. It’s not good for the brand, and it may be counterproductive.

As for the Wind & Rain Brand and the Aihua brand, it is even more impossible. Those are the brands of electronics and electrical appliances. If the drugs are produced, the brand of Bing City Pharmaceuticals will be messed up.

In the end, everyone can’t think of it, Wu Zhigang said, simply use the brand of ice medicine, it is called the ice medicine brand band-aid, there is nothing wrong. Still need to save the need to register other brands, Bing City Pharmaceutical’s brand is too mixed and not good, now it has the Chinese medicine of the Royal Court, there is no need to get so many brands.

Everyone did not have a better idea. In the end, they all agreed, and they used the ice medicine card. The cartoon figure on the appearance is given to Liu Mike, and it is also the structure of Feng Yu.

The cartoon characters are taken from the hottest Journey to the West in China. Of course, Sun Wukong is the main one. Even they think that Sun Wukong is enough. Who would like to have a Zhu Bajie band-aid on his head? The image of Satay is not good either, and Tang Yan does not work either.

But Feng Yu told Liu Mike that Zhu Bajie wouldn’t be cute, such as a pig flying with his ears as wings. Satay can also be domineering, and it must be particularly fierce. Tang Yan made a kind of kindness, Xiaobailong can make a horse, can make a dragon, can also be a big handsome guy, how do people say Dragon King III Crown Prince?

There are many more famous images in it, such as the demon king, the golden-winged Dapeng king, the red child, the goddess of mercy, the daughter of the country, the iron fan princess, etc., which can be designed. If you want a comic version, the characters can be British, cute, fierce, handsome, and guaranteed to make many children and even adults like it!

Feng Yu believes that after the launch of the “Journey to the West” series of band-aids, there will be children who have no wounds to stick to one hand, just like a picture sticker.

This cartoon waterproof band-aid is the killer of Feng Yu and the Bondi brand!