Extraordinary Genius

605. Chapter 605 is going to be under the leader

Feng Yu This goal seems to be very big, but it is not far from Wahaha. Now China’s beverage market, the leader is still building treasure, others such as coconut trees, Le Pepsi, etc., have been surpassed by Wahaha.

As for foreign giants such as Coca Cola, the market in China is still not hot or cold. Although it makes money, but it does not make much money, the brand has not started. It is also related to their lack of promotion. They think that China can’t do it every day. Have money to drink soda.

The past beverage giants, such as Jiaduobao and Shuhuang, have not yet appeared. The rising sun is still only active in the province. Huiyuan has some development, but it is mainly concentrated in Ludong and Beijing-Tianjin areas. Far from being comparable to Wahaha.

As long as you surpass the founding treasure, Wahaha will become the market Boss. However, at this time, Wahaha counted the sales of oral liquid, which is far from the comparison with Jianbao. It is also the establishment of Bao, so that Coca Cola, Pepsi Cola can not be rampant in China. Carbonated drinks, the first choice for Chinese people is to build treasure.

Last year, Bao established a football youth team and went to Brazil to study. I wanted to build the China Football Platinum generation. But they didn’t choose many people, and many of them were related to the household, so in the future, this young team, There are not many people who have a lot of money, and the Platinum generation is even more nonsense.

This year, Jianbao won the beverage sponsorship of the Asian Games. In the next four to five years, the sales of Jianbao will continue to rise, and firmly occupy the leader of the leader. At this time, the establishment of Bao’s annual sales has broken through One Yuan, and it is still growing rapidly!

Feng Yu remembers that in the past 98 years, the establishment of treasures quickly declined. There are several reasons. The first is the emergence of a variety of beverages, crazy propaganda, to seize the market, and the establishment of Bao Zi is the market Boss, did not put those brands in the eyes, the result of the establishment of Bao brand influence is getting lower and lower The market share is also getting less and less.

The second point is also very interesting. The sales of Jianbao are booming, the local government continues to take profits, and it is also required to build Bao to expand production. How to expand production? Loan, acquisition of local small factories. This allowed Jianbao to expand rapidly, but unfortunately did not consider the issue of funds. After the decline in sales, the profit was seriously reduced, the capital chain was suddenly broken, and even the production funds could not be taken out, and it naturally declined.

The third point is that the sales of Jianbao have always been a traditional model, and even a complete sales network has not been established. When they want to build, they find that they can’t get the money to build, and the funds are gone.

The fourth point is that the relationship with the local government has deteriorated. Originally, Baoli relied on the rolling development of profits, and there would be no break in the capital chain. However, the endless extraction of profits by the local government has made the establishment of Baobao more and more stretched. The leadership of the establishment of treasures believes that the local government system interference is more serious, and endless profit extraction, which led to the decline of the establishment of treasure.

In short, Feng Yu only knows that the establishment of Bao is due to the break of the capital chain, the lack of brand maintenance, the decline of sales models and other reasons, which also makes Feng Yu not pay much attention to the original Chairman of the establishment of the treasure.

Of course, the original Chairmanman Li Jing Wei is also quite powerful. He founded the founding treasure and said that there is another feat, that is, Li Ning Corporation was founded by his joint world champion Li Ning. Although the major shareholder is Li Ning, he was also very early. Kicked out, but at least his vision is good in this era.

Another reason why Feng Yu did not intend to recruit him was that Li Jing was not too young, he was in his fifties, his energy was declining, and his decision-making was not so smart.

He was still in prison in the past life, because when he established the Bao system, he removed tens of millions of funds, indicating that this person is also seeing money, and the character is not so trustworthy.

Create a brand, but don’t know how to hold the brand in your own hands. By relying on the Government, I don’t know that when the company was restructured in the country, I took the lead in demanding restructuring and earning profits for myself. On the contrary, at the last time, I couldn’t help but reach out and make the evening unprotected.

If he had the red tower’s skill, he would do the same, even if he took the money, but all the workers also supported him, and jointly signed the book to reduce his sentence. He, after being found to transfer assets, no one spoke for him, which has to be said to be a kind of sadness.

Of course, it also created the value of over 100 billion for the Hongta, and made the staff of Hongta more and better, and Li Jingwei made money with Jianbao, but did not let the workers get benefits, and finally thought When it comes to the benefits of the workers, there is nothing that can be done, and the establishment of the treasure is going down.

Another one now wants to acquire Bao, it is absolutely impossible to have more than a billion, and after a few years, after building a treasure to go downhill, several hundred million is enough.

But in any case, at this time to establish the dominance of Bao, Wahaha still can’t shake, unless Feng Yu uses some extraordinary means to build a treasure.

To build a treasure, it is easy for Feng Yu, but Feng Yu did not do this. This is a national pride brand, let it continue to develop, and when it declines, it will be acquired again.

Besides, there is no need for those who can’t see the light. The bright and honest, Feng Yu has the same confidence. Within five years, he will build the treasure to step on his feet!

The biggest failure of establishing Bao is that I don’t know how to operate a brand, and I don’t know how to use the influence of the brand to expand my business. If it is Feng Yu management establishment treasure, then the establishment of Bao will launch nutritional drinks, carbonated soda, etc., such as pulsating, Red Bull and other beverages, which is in line with the brand image of the establishment of Bao, but also earn a lot of profits.

You can build a treasure to stick to this kind of sports drink, even if you don’t say anything else, you don’t know the brand management, you don’t know the power of TV commercials.

Another one is also very interesting. The establishment of Bao’s strong resistance to cola, and the first can build treasure, is actually produced by the Pepsi production line borrowed.

That is to say, Pepsi was a help for building a treasure at the time, but turning around and building a treasure but resisting Pepsi, this made Pepsi very dissatisfied, otherwise it would not be embarrassing when building a treasure. One foot, not one.

Wahaha wants to launch a carbonated beverage, just want to build a treasure against Pepsi and Coca Cola, take the opportunity to seize the market, and then turn around and join hands with the establishment of the treasure, Push Pepsi and Coca Cola can not lift the head!

For the temporary carbonated beverages, Wahaha was added later, but in terms of yogurt drinks, Wahaha has already achieved the market Boss, and Feng Yu wants Wahaha to launch the beverage that swept the China beverage industry in the past – the nutrition fast line!

The nutrition fast line is that there are some other nutrients added to the yogurt. It is nothing to be said, but it is such a drink. With good publicity and perfect sales channels, it has created a miracle with annual sales of more than 40 billion!

Big bottle of yogurt, Zong Qingxian Nodded thoughtfully, yes, I never thought that this is not only for children to drink, but also for adults, and sales must climb again!

It is not impossible to catch up and surpass the establishment of treasure within five years! Wahaha, why can’t I become the leader of China’s beverage industry?

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