Extraordinary Genius

608. Chapter 608 coincides with the next

“Chief Li, are you interested in coming over the motorcycle business? After you buy the shares, I can arrange the position of the vice president, which is responsible for the motorcycle business.” Feng Yu invited Li Dafu, which is better than Bing City Machinery. The vice president in charge of the motorcycle business is much better.

Li Dafu snorted and shook his head: “Chief Feng, I still like car, I hope I can take charge of Car’s business.”

Feng Yu nodded. If Li Dafu didn’t like car, he wouldn’t take the initiative to find it.

“So let’s talk about car. Do you have any suggestions for the development of Song River car?”

“Song River car, there are three models, three cars in common sense, off-road vehicles and commercial vehicles. The sales of commercial vehicles are not very good, the off-road vehicles are mainly for army procurement, and the small cars are mainly used for official purposes. The car, the sales of these two cars are not bad?”

“You analyzed well, continue.”

Li Dafu continued: “The price of these three cars is more than 100,000. Although for the car, 100,000 is not too much. But 100,000, but also many people who want to buy a car are discouraged. I think that a new brand should be launched, a low-priced car brand, which will reduce the price of car to less than 50,000 pieces or even less than 30,000 pieces.”

Feng Yu said that Li Dafu is still ready to take the low-end route, but fortunately he did not say that the brand of Song River car, low-priced car, will give the impression that this brand is cheap, it will let The decline in the overall brand value of Song River car will also affect the current sales of mid- to high-end cars.

Feng Yu did not consider launching a low-priced car, but when the former low-priced car was launched, it was already thousands of years ago. At that time, the national economic level increased rapidly, and the demand for car was getting bigger and bigger. The concept has also been proposed.

But now, the preferred means of transportation is motorcycle. You can buy a Song River 100 for 10,000 yuan. You don’t have to worry about the bad road conditions. The only drawback is that it is wind and sun.

“Do you think you want to launch a low-priced car now?” Feng Yu asked in detail.

“Of course not, but we are going to do related technology research and development, and then launch a low-priced car after a suitable opportunity. I estimate that it will be almost three or four years. At that time, our technology should have been formed, and the Chinese people The income is enough for them to buy a car. Although the motorcycle is good, in most people’s minds, the car looks more face-like than the motorcycle.”

“That is, do you think Song River car is currently developing low-cost car technology with small displacement?”

“No, high-end car and low-end car are developed at the same time. The Song River brand car is made into a mid-to-high-end car brand, and then a low-end car brand is launched, which is parallel and in no particular order.”

“It is necessary to study the technology of high-end car, but also to study the technology of low-end car, how much do we have to invest in technology research and development? With so much capital investment, when can we earn it back?” Feng Yu asked.

“Car is a capital-intensive industry, but it is undeniable that technology is also very important in it. Otherwise, our domestic cars will not all become joint venture vehicles, because we have no technology, and foreign large-scale car companies are By relying on technology output, we have made a lot of profits. At present, our Song River car technology can be regarded as the leading country in the country, but it is still backward compared with foreign car companies. If it is technically impossible to catch up with the world, Our car can only be sold in China, and the European market will be eaten away by other car companies.”

Former Geely Car has paid great attention to technology research and development. The acquisition of Volvo is not only a fancy of Volvo’s brand, but also a fancy Volvo technology. Otherwise, what is the value of a brand that has gone downhill?

The technology is also emphasized by Feng Yu and Li Mingde. Without technical advantages, it can only crush workers. What does it mean to make car?

Feng Yu just knows the development trend of car and knows which direction the car’s future technology application should develop, but he does not know how to research it.

Fortunately, Bing City Machinery Corporation has a lot of technical experts, many of whom are former Soviet Union engineers, and continue to train engineers in China, and the technology has been improving.

It is not necessarily faster than the technological advancement of large foreign automakers, but it will not be slower. It is definitely faster than the speed of technological advancement of domestic joint venture car companies.

The reason why Song River car can develop is not a technology leader, but a variety of factors such as shape design, car performance, price, etc., and the most important point is the government and military procurement.

Since the military procurement, it has been well known to the Chinese people that Song River car is exported to Europe for foreign exchange, while Longjiang and other provinces have begun to purchase Song River brand car.

In the past, these units purchased SAIC and FAW cars, either Audi or Santana. But at the same price, it is obvious that the Song River brand car is more comfortable and beautiful, or a domestic brand. They can also stand on the heights and support the development of the national car. In fact, it is to buy a car without being criticized by the above leadership.

In recent years, it has been a period of rapid development of official vehicles. Almost every local government has begun to purchase a large number of official vehicles. Some people in the past have counted that as early as 95, the cost of the bus was already an astronomical number, and in the next few years, it was still rocket-like.

This kind of thing is what the country needs to manage. Feng Yu just grabs the market that belongs to those imported cars and joint venture cars, and uses the profits to roll forward and improve the technology of Song River brand cars.

Many of Li Dafu’s ideas coincided with him. Feng Yu was more and more appreciative of Li Dafu, and he was responsible for the car business. It seems to be good.

“Chief Li, I agree with all these ideas. You are very suitable to work at Bing City Machinery Corporation. Now you can say, how much can you pay for the shares?” Feng Yu asked with a smile.

“I sold the Corporation, it can be almost sixty-seven million, plus some deposits, almost 80 million, I want to buy 2% shares.” Li Dafu said with a bite.

“Chief Li’s current profitability is not bad. Don’t you think it’s a pity to sell it? Maybe after investing in our Bing City Machinery Corporation, the profit is not as good as it is now.”

“My organization has come to an end. Unless there is a lot of money injected, it is possible to continue to make breakthroughs in material research and development. I am optimistic about the future development of car. I think that after three or five years, my shares in Bing City Machinery Corporation. The market value will inevitably double!”

“I have the ambition! I believe you so much, I personally lend you 20 million, do not interest, so you can buy 2% point five shares, how?”

Li Dafu is overjoyed: “Thank you for Chief Feng, and please worry to Chief Feng. I promise to do my best to help Song River car take off!”