Extraordinary Genius

628. Chapter 628 Promotions (on request for a ticket)

At this time, various VCD brands have flooded the world, the market for traditional video recorders has shrunk further, all manufacturers are losing money, and some big brands have stopped producing traditional video recorders after processing the final goods because they They also got the VCD patent license.

As for the little Corporation, one by one declared bankruptcy, because even if they sold at a loss, few people are willing to buy it now. Just as mobile phones are already popular, who will buy pagers again?

And these big organizations are still negotiating each other, and when they want to guarantee their own profits, they didn’t expect Wind & Rain Electronics to make a decision that was frustrating for them!

Wind & Rain VCD price reduction promotion!

VCD was invented by Wind & Rain Electronics, and the original price was also developed by Wind & Rain Electronics. Other VCD production companies are also licensed from Wind & Rain Electronics, but when other brands VCD sell at a reduced price, Wind & Rain Electronics’ VCD still maintains the price of more than 3,000 RMB.

At that time, Sony and other companies were still watching jokes. What brand of Wind & Rain Electronics do you think? Is your brand value high with our Sony? Want to use the added value of the brand to increase profits, is destined to be failed.

And the facts prove this, the sales volume of Wind & Rain VCD is declining. Norio Ohga knows the news, happy to die.

What Wind & Rain Brand, Aihua or AIWA, do you think VCD is the first one you can produce, and you can sell the highest price? Regret now? Your high price is destined to let you fail.

But now, Wind & Rain VCD, suddenly announced that it wants to cut the price of big promotions, and the strength is so great! Each VCD has been reduced from the retail price of more than 3,000 pieces to 1999 dollars! This is more than two thousand pieces of other companies, and it is a few hundred cheaper.

At the same time, Aihua brand VCD, AIWA brand VCD, all announced price cuts, promotion, promotion, exactly the same as Wind & Rain Brand!

This time other brands are dumbfounded, so consumers will definitely not buy their VCD again. After all, the three brands are the oldest VCD brands!

This year, the RMB suddenly depreciated, causing the exchange rate against various foreign currencies to plummet. Last year, the exchange rate of RMB against the US dollar was still around 5.8: 1. Now it has become 8.2: 1, which means that the patent fee of 50 US dollars is equivalent to more than 400 RMB!

The price difference between Wind & Rain Brand VCD and other brands’ VCDs is exactly about $50, which makes the roots of other companies hate.

Wind & Rain Electronics This is too much damage. If you cut the price, if we follow the price cut, then our actual selling price is only about two hundred dollars. If we cut the cost of more than one hundred dollars, what kind of money do we still earn? Aren’t big heads earned by Wind & Rain Electronics?

The most hateful thing is that if Wind & Rain Electronics grants them a patent, they will cut prices, so they will not be so passive, but they see sales are good, and they have expanded in size.

The profit per unit can be reduced by fifty dollars at a time, which is a great loss for them. If it didn’t scale up, it didn’t matter, but it expanded the scale and the profit has dropped a lot. How does it make people play?

Feng Yu has to wait, there has been no price cut, and even if those brands expand the scale, it is good to drag them.

What is the cost of this VCD, Feng Yu is very clear. Previously, Wind & Rain Electronics cost more than a thousand RMB, but as the scale expanded, workers became more skilled, and equipment was more efficient, the cost had been reduced to more than 600 pieces, that is, Feng Yu’s profit, Still Yao Yao leads other organizations because the cost of other organizations is more than a thousand RMB.

The size of those organizations has just expanded, workers are not proficient, and some of the core technologies, Wind & Rain Electronics, have not been sold to them, so their costs can’t be temporarily reduced.

Originally, there was nothing, more than a thousand pieces of cost, they sold more than 2,000 pieces, and there are profits. However, after cutting the cost of tariffs, transportation, sales, etc., their profits are not high. At least in the China market, their profits are about 50 dollars.

Feng Yu has cut prices so that those foreign brands can’t manage at all. Now two methods, the first one, is produced in China mainland, exempting some customs and transportation costs, but the cost of investing in a new factory is not small. The second way is to withdraw from the China market and consolidate their base camp.

Most foreign brands have chosen to withdraw from the China market. Some AIWA companies have factories in overseas. They are also slowly withdrawing. Who will let those factories produce VCDs from three brands, Wind & Rain Brand?

But they found that, in this way, is it not directly to part of the Asian market, part of the European market and most of the Americas market?

How is this going! They have just developed the market, and they have to wait until the harvest season. Now, the concessions are not busy in front.

So they decided to withdraw from the China market and continue to compete in other markets. In those markets, their factories are bigger than AIWA, and are they afraid of competition?

Most importantly, they can’t quit. Once they quit, they will completely lose their chances of being distributed to the VCD industry and even the future DVD industry.

What to do, they also cut prices, down to the same standards as Wind & Rain VCD. Anyway, even if it is, they still have profits, just a little less. But if they quit, they have no profit at all!

……

Price reduction promotion is the easiest and most direct means of seizing the market. Feng Yu has seen many brands have used this method and quickly seized the market. And when the market is theirs, they will raise the price again to make a profit.

Feng Yu, the killer, the market share of Wind & Rain VCD in China has risen to 50%, and continues to rise, and sales are getting higher every day.

The sales volume in foreign countries also began to rise rapidly, and the initiative was re-mastered in the hands of Feng Yu.

Jiang Wanmeng They suddenly found out that after the price cuts, their profits were not less, and the sales volume increased. And in the past few months, the sales of VCD discs have far exceeded his imagination, and the profits of Wind & Rain Electronics have not decreased!

Coupled with the cost of patent licensing, Wind & Rain Electronics’ profits have actually improved a lot.

At this time, Feng Yu once again launched the second stage of the promotion, buy VCD, send more movies and music CDs, not just originally sent a New Year’s party CD.

Buy one get two, the promotion is very strong.

Most people buy VCD back to do what they want to do, to watch movies, listen to songs or sing, and buy a VCD player. The consumption of CDs is not a small amount. It is justified to buy a car. It always feels like every It didn’t cost much, but it was not a small amount at the end of the month.

The cost of a CD-ROM, including copyright fees, transportation costs, etc., costs no more than ten dollars. But that is the 20-piece profit, but the sales of Wind & Rain Brand VCD have once again increased.

“Chief Feng, our sales are growing rapidly, and this promotion method is too cost-effective!” Jiang Wanmeng said excitedly.

“This is nothing. We will continue to launch follow-up activities. Anyone who purchases our products can participate in the lucky draw. The grand prize is the full refund of the purchase amount. The second prize is half of the cash back. The third prize is the bladeless fan… The final prize is A movie CD or a music CD, everyone can win!”

Feng Yu has moved some of the previous promotion methods. Those big brands don’t understand the real way of promotion. They are destined to fail!