Extraordinary Genius

630. Chapter 630 opens the grade (request for a ticket)

Thomas came to China again, and discussed with Feng Yu, the time when Super VCD was launched.

Although I promised before, I didn’t launch the ordinary VCD, but the super VCD technology has matured and I will continue to wait. He also feels that it is a waste of time.

“Mr. Feng, we originally discussed it. In September, we launched the Super VCD together, but now the VCD market has risen in advance. The traditional video recorder has already withdrawn from the historical stage. Are we launching the Super VCD in advance?” Thomas suggested.

Feng Yu nodded: “Of course, there is no big problem in technology. This year, a generation will be launched. Second Generation can be launched next year. However, I suggest that our shape design should be slightly different, such as the position of the buttons, color matching, etc. Wait, but the style of the remote control is best ~ one.”

“Of course, I know, you China people like red, then we will give up the red color, mainly in silver, gray and black, two-color matching, can produce three different styles.” Thomas has long thought of it. These three colors should be the most mainstream home appliance colors, and they should match the color of the furniture at home.

“Well, then let’s give up the gray color and match it with other colors. Is the power amplifier the same color as the Super VCD?”

The power amplifier, also known as the power amplifier, can be called a loudspeaker. It is one of the most basic devices in the sound system. It can amplify the sound and make the effect better, so that it has the effect of home theater and karaoke.

Philips’ amplifiers, called A~V amplifiers, have four channels, and surround sound, so that when people watch DVDs, the ambient sound is more realistic and there is a feeling of watching movies in the cinema. The main goal of this amplifier is family viewing.

The AIWA research amplifier is the HI-FI amplifier, which is a high-fidelity amplifier. It has only two channels and is most suitable for listening to songs. This amp, the main target is those KTV, dance hall, go to play all the singing.

The technology of this device is not too difficult, and Philips and AIWA itself produce amplifiers, and everyone exchanges and enhances each other.

“Then our Super VCD, what do you give away at random? What should be in addition to a regular song CD?” Thomas humbly asked, in this respect, Wind & Rain Electronics has more experience than their Philips.

“Two microphones, one for cleaning the cleaning disc, one disc box.”

“Mr. Feng, I know that the microphone is used for singing. The cleaning agent also prevents the stain on the surface of the disc from affecting the reading. These are normal, but what is the use of sending a disc box?” Thomas was a little forced to send the disc. The box is completely unreasonable.

Feng Yu asked with a smile: “Mr. Thomas, if you have a big TV cabinet in your home, but there is only one small TV on it, would you feel awkward? Would you like to buy a big TV?”

Thomas is not sure, “Well, but for many families, they can only afford a small TV.”

Feng Yu made a snap: “The answer is correct, they can only afford a small TV. Some TVs can be seen. Although they want to buy, they are reluctant. The discs are different, one disc, two or three dollars. The expensive one is only five dollars. You said that they have a VCD in their home. If they see an empty disc box, would they want to buy some discs and fill the box?”

Thomas’s eyes are getting brighter and brighter. “Mr. Feng, you are a genius! Yes, changing TV may make many people reluctant, but buy a disc, maybe a child can. A disc box, but inside There is only one disc, it is really space, normal people will feel uncomfortable. And we are the second largest manufacturer of genuine discs, they have a high probability, will buy our disc!”

In the past, Feng Yu experienced this situation, bought VCD, and others sent the disc box. You said that the box is empty, can you look at it? Although he is not obsessive-compulsive, he also wants to put a few discs inside. As for the collection of the disc box, it will feel a little wasteful, and the disc box should not be placed next to the VCD.

The old TV cabinet is really a cabinet, and the drawer is something below. But the new TV cabinets are different. The whole is a shelf, divided into two or three layers. The top is placed on the TV. The VCD player can be placed underneath. What is the amplifier? There is only one drawer at the bottom. What can be placed on the disc and remote control? of.

Even under the TV cabinet, there is a transparent plastic drawer, which is specially used for discs. Those who bought a VCD are definitely not used to making this place empty, so they will buy a VCD.

This disc box is for those who don’t have a TV cabinet. And after a disc box is full, many people can’t help but buy a second disc box, which is the guiding consumption.

“Mr. Thomas, we are in the market of optical discs, the biggest competitor is Sony, the Asian side is dominated by us, the European side is dominated by you, and the Americas, we all encircle Sony.”

“Well, this market, we must be firmly in our hands!” Thomas nodded hard.

鈥淪uper VCD, how much is your retail price for Philips?鈥?Feng Yu asked.

“How about four hundred dollars? Will the price be a bit high?” Thomas asked. Although this super VCD costs more than the normal VCD player first year, it will not be much higher, and the cost is more than one hundred dollars.

Now the price of a regular VCD is around $300, so Thomas is worried that the price of this super VCD is too high and there won’t be too many people buying it.

Sure enough, when he finished, he saw Feng Yu shaking his head.

“How to do four hundred dollars, I think it is more appropriate to see five hundred dollars!” Feng Yu said.

what? Isn’t the price too high, is the price too low? Some Thomas couldn’t understand, how could Feng Yu set the price so high to stimulate the sales of their ordinary VCD? But Philips doesn’t have a normal VCD. Isn’t this a bit of a disadvantage?

“Mr. Thomas thinks the price is too high? You don’t have to worry about it, because the function of our super VCD is much better than the ordinary VCD. And the discs we will introduce in the future are also larger discs, ordinary VCD, It may not be able to read it.”

“What I mean is to convert VCD into two grades, like black and white TVs and color TVs. The price of color TVs is more than twice that of black and white, but people are still willing to buy color TVs right? Super VCD is the high-end product in VCD, and the price of ordinary VCD, I will lower it again to open the grade.” Feng Yu explained.

“Ordinary VCD, but also to cut prices?” Thomas was a little surprised, this is to actively reduce profits, then he really has no opinion.

“The price of ordinary VCD is reduced to about two hundred dollars, so other VCD brands will be dragged down by us. They will open up the market for us. If you want to divide this big cake, then you can’t!” Feng Yu said with a smile .

“What is our time to market?”

“August 1st, global simultaneous listing!”