Extraordinary Genius

649. 649 chapter selling cards to make money one

By the end of August, all the shops in the Taihua Supermarket had been rented out, which was much shorter than they expected.

The main reason is that the passenger traffic brought by Taihua Supermarket is really too big. From the beginning of its opening, Taihua Supermarket has quickly become the most famous location in any city, including the big cities like Beijing and Shanghai. Even several cities have already Became one of the landmark units.

Moreover, the background strength of the Taihua supermarket has shown that the development potential is too great. The other organizations are also very savvy. With such a good opportunity, if you don’t grasp it, it is a loss.

It has been said that the success of a company such as KFC and McDonald’s is mainly two points. The first point, the brand; the second point, the location.

To give a very simple example, if KFC and McDonald’s are in the countryside, even if all the villagers know that this is a big international brand, they can’t make money because they have fewer people because their purchasing power is too poor.

Why do KFC and McDonald’s franchise stores have special people to visit the site? Because they believe that stable passenger flow is the most important. Not everyone will go to eat because you are a world-famous restaurant company.

To be honest, the taste of fast food is not so good, and many stores can make the same taste. This is why there are so many similar fast food restaurants that can be developed. They just choose a good location, and then the taste can make the business good.

Although the Taihua supermarket rents out all the shops and the rent is paid annually, the rent for the first year is really not very high. To put it bluntly, whether it is the rented shop or the Taihua Supermarket Group, it is testing. .

Taihua Supermarket Group wants to test the profitability of other shops to decide whether to raise prices next year. If the price increases, how much is appropriate. Other Corporations are also worried that the popularity of Taihua Supermarket is only temporary. What should I do if I have gone downhill in two months? The rent is too high and they don’t dare to decide so soon.

With so many shops renting and adding brand guarantees to Taihua Supermarket, the sum is not a small amount. After seeing the popularity of the Taihua supermarket, Fu Guangzheng felt that there were too few supermarkets at the same time. It is best to establish more than one hundred supermarkets in the country at the fastest speed, and ensure that there are at least three Taihua supermarkets in each province. Some of the more developed cities and cities with more populations can open more.

Because he received the news, Carrefour has already conducted market research in China, and I heard that it is ready to enter the China market next year. There are only two cities in the current study, Beijing and Shanghai.

For the time being, they don’t think China is suitable for hypermarkets. That is, they don’t see the potential of the market. China has so many people, this super hypermarket is very marketable.

When Carrefour just opened a supermarket in France, the economic situation in France is far less than the current China.

There is also the head of the Asian region of Wal-Mart, I heard that I also intend to enter the China market, and is currently in the inspection stage.

If the two big groups see the super hypermarkets in China can be successful, then they will definitely enter the China market quickly, and then there will be two and their strong competitors.

More than that, Fu Guangzheng also learned that in many cities, people have registered for the Corporation, and they want to copy the Taihua Supermarket Group model and open a supermarket chain.

Many of these organizations have a government background, and there is a local government support, which is likely to develop more smoothly than the Taihua Supermarket Group.

They may not be able to open such a large supermarket, but only open a supermarket, it is no problem. Even if you develop well, you can also open a supermarket chain directly.

For example, Bing City, there is currently a state-owned enterprise supermarket has been in the preparations for the opening, the action quickly let Fu Guangzheng did not respond, it should have been prepared. It is expected to open in October this year!

Taihua Supermarket Group, in China’s peers, has become a public enemy in the industry! If the good location is occupied by others, it will affect the expansion of Taihua supermarket.

So Fu Guangzheng became so eager, and Li Zekai agreed, even Li Chaoren and Fu Rongbing agreed.

There are now several options. The first one, everyone continues to increase investment on a pro-rata basis, and then has the money to open more chain super hypermarkets.

The second type is the loan. Although the Taihua Supermarket Group has a lot of registered capital and real estate, the brand value is not high, and there are not many loans that can be loaned. At least Fu Guangzheng is not satisfied.

The third is to continue to overdraw the profits of Taihua Supermarket Group, and to draw most of the liquidity, including the use of the merchant’s margin and so on.

At this time, Feng Yu proposed another solution.

“Proportional investment, of course, is not too difficult for everyone. But you should also know that if we open a chain store so quickly, there will be less money, that is, our funds will take up time. It will be very long. This is not a wise investment choice. In the first 20 stores, the time we visited was not short. Now we must pursue speed and there will be loopholes.”

“Of course we know that the scale of our Taihua Supermarket Group is incomparable with Carrefour and Wal-Mart’s multinational retail groups. Once they enter, there will be some related policy support. If they let them stand firmer. The market can let it go out in vain. And those who follow the trend in those places, they will also seize our market, if the good location is occupied by them, we would like to enter it is too difficult. Now we are the fastest The speed, the position to stand down, the first time should also sign the agreement,” Fu Guangzheng said.

“You said, I know, I am not opposed to expanding now, but we do not need to invest more. Loans are a way. Although the amount will not be too much, it should be enough to open ten super-hypermarkets. I want to say That is, the overdraft of Taihua Supermarket Group’s profit, I think it is a good way.” Feng Yu said with a smile.

“Feng Laodi, the overdraft profit can raise a lot of funds in a short time, but once there is any problem, the Corporation will quickly fall into a state of paralysis, and of course we can continue to inject capital to save, but the brand will inevitably have no small impact, will let People think that we are a hollow shell.” Li Zekai said with a frown.

Li Chaoren has promised to continue to inject capital into him, so he is very opposed to overdraft profits, and the loan does not object.

“Our Taihua supermarket, it seems that we have not yet launched a membership card? Haven’t promoted the shopping card? In my opinion, the potential of these two cards has not been excavated!” Feng Yu said mysteriously.