Extraordinary Genius

664. 664 chapter hot drink competition under

Feng Yu tasted a cup of fruit that Wahaha developed, which is hot orange juice. The taste, it can’t be said to be good or bad, sour and sweet, it is similar to the previous Feng Yu, and some people should like it.

Feng Yu is not satisfied, how does this taste compete with Gao Legao? If the target is set on the rising sun tea, it is too LOW. To compete, we must compete with the best, and the competition with the poor has a meaning.

What is the best-selling hot drink in China? Not tea and coffee, but it is definitely not high music, but milk tea!

More famous is the beauty and fragrance, both of which are milk teas that are only available after the new century. Now, at least there is no such cup of instant milk tea.

The advantages of milk tea are completely different from that of Gao Lego. The product positioning of Gao Lego is nutritious and delicious. And milk tea is delicious. Or later, there are coffee and chocolate additions, and some refreshing anti-hungry effects.

“Qingxian, this fruity taste is OK, you have also found a lot of people to do experiments, this can only be defined as children’s drinks, adults rarely love to drink?” Feng Yu asked.

Zong Qingxian frowns: “Yes, the children like it very much. The adults say it is too sweet. But after the little sugar, the children don’t like it. They can’t find a balance. They can’t always let people drink this. Sugar, right?”

Feng Yu would like to tell him that this is not impossible. In many drinks in the future, there is a small package of sugar bags. It’s just that Panzhen is such a big package. If you get a sugar bag, it’s really troublesome.

“Based on the children’s market, after all, our brand is more competitive in the children’s market. It can be not only orange juice, but also pineapple, apple, etc. You can study it even if you Sales are not very good, and we can enrich our product range and avoid competitors.”

Zong Qingxian nodded: “Already people are doing it, orange juice is the easiest to make, and everyone used to drink orange juice. This has a certain market base. We can rely on this alone. We seem to be competitive but not high. After the product industry was suppressed, the nutrition products took the opportunity to rise. Gao Legao is a nutritious drink, and it has a lot of mass base. It is also considered as an imported product, and it is also advertised in Yang Tai. It is difficult for us to compete. “”

“Have you ever thought about it and produced a similar product, which in turn defeated Gao Lego?” Feng Yu asked.

“You mean that we also produce this kind of chocolate milk powder? This technology is not difficult, the palatability is not as good as others, and the nutrients are difficult to control. Gao Lego is doing this kind of product, we are not even the brand. What advantage.” Zong Qingxian frowned.

He didn’t think about it, but it was too difficult, unless he used a crazy advertising campaign, but the cost was too high. Once failed, the loss would not be small. With that money, it is better to continue to promote yogurt drinks and tea drinks, which can have many competitors to grab the market with Wahaha.

“Have you been to Taiwan to inspect the market? Have you seen the pearl milk tea over there?” Pearl milk tea has appeared for three months, and it has swept the whole Taiwanese character. Should Zong Qingxian drink it?

“Pearl milk tea, I have drunk, what happened?”

“Then, what do you think about the taste of the milk tea?”

“Alright, it’s not good or bad, I don’t like it very much, but I like a lot of people. What does Chief Feng mean, we produce this pearl milk tea?”

“Do you think it is not good? The technology of this product is not particularly difficult? There are even ready-made formulas. We only need to buy them, we can also study and match ourselves to create new flavors.”

At this time, the milk tea already has tea powder, but it is not reconciled, but separate. It needs service personnel to make a proportional allocation and brew it to the guests.

What Wahaha has to do is just mix it in proportions, package it together, and even raw materials can be purchased directly, without the need to produce it yourself.

Including the pearls or coconuts in the milk tea, you can buy them directly, or even find someone else’s OEM supplier, and then put the Wahaha logo on it, it’s too simple.

“This, it seems, but this taste, can the landlander like it?” Zong Qingxian was hesitant.

“Don’t try it, how do you know that you don’t like it? The taste of this milk tea is just a word, incense, people want to drink it. Even if the country can’t sell, you can export it, sell it to Taiwan, Hong Kong, etc. The ground is also very good. Moreover, this can launch a product that competes with Gao Legao, such as chocolate-flavored milk tea.”

“Chocolate-flavored milk tea, is that still milk tea?”

“Don’t worry about it, if anyone likes it, then it will succeed. Is there coffee? Have you ever drunk? Westerner likes a drink. Currently in the coastal and some more developed cities, there are already cafes, expensive. Outrageous, but the cost is low, it is for those who want to experience the foreigner’s drink. We can also satisfy these people’s desires, and launch a coffee-flavored milk tea.”

Zong Qingxian’s tangled face, I always feel that Feng Yu is not very reliable? Traditional pearl milk tea can really be done, as Feng Yu said, the mainland can not be sold, can also be exported to Taiwan and other places, will not lose.

But milk tea is mixed with chocolate, coffee, etc. Isn’t it like four? Some people like it?

Zong Qingxian is still not bold enough. Feng Yu remembers that when he was alive, Wahaha was very bold in launching drinks. For example, coffee cola, such as beer tea, such as Gevas, is not all criticized by many people, but the same as making money.

“Well, Chief Feng, I will go back and find someone to try. But our factory has not enough capacity. Although we have been working hard to expand the factory and expand the production line, we have never done this kind of products before. There are no ready-made production lines. Use, this investment is not small.”

“The location can choose the west, have you heard the glory career?”

“Glorious career, I really heard this, what do you mean, we have to join?” Someone invited Zong Qingxian, but was rejected by Zong Qingxian, because Zong Qingxian was not prepared to expand the factory too.

“Why not? It can do good things and improve the human value of our brand. Moreover, the factories there are mainly producing such powdery packaging products. There is no need to worry about transportation. Slower, slower, anyway, shelf life Long, it is not easy to damage. And the cost of labor and land on the other side is very low. If we count, we will not lose much. More importantly, we can get the favor of the above leadership, and you don’t want to be called the Conscience Company. ?”

“Well, I will go back and study, if you can, then Wahaha will also join the glory cause and contribute to the country.”

“That’s right, then I wish you success.”

Zong Qingxian hesitated and asked: “Chief Feng, this kind of match, does anyone really like it?”

Feng Yu “…” You still don’t believe it!