From the Country Team To the Rich

  Chapter 399 Flow and Harvest

  Hoffenheim's summit in the Bundesliga, this became the hottest news in Europe, and even overwhelmed the Champions League.

  The current UEFA Champions League is in the group stage, and there is not much exposure and topicality. If it is the semi-finals or semi-finals, the five major leagues simply cannot overwhelm the news of the UEFA Champions League.

  Of course, due to the particularity of Hoffenheim, this news spread more violently.

  Hoffenheim reached the top of the Bundesliga standings, but it does not mean that they are the half-time champions.

  Before Christmas, they still have one game to play.

   In the 17th round of the Bundesliga, Hoffenheim played against the Leipzig Matador at home.

  As you can see from their names, this is a team with obvious Spanish characteristics.

  Before Hoffenheim, the Leipzig Matadors represented the pass and control of football in the Bundesliga, but their tactics were a bit strange, as if they were a fusion of German and Spanish characteristics.

  The Leipzig Matador is at the 11th place in the standings, which is a good opponent for Hoffenheim.

  At least they don’t want to meet the two teams at the top and bottom of the standings.

  The whole Sinsheim and even the Rheinneka region are caught in a carnival.

  I don’t know how many people became Hoffenheim fans overnight.

  How could they not love this local team that always brings them honor.

  What's more, now Hoffenheim leads the Bundesliga!

  Now Hoffenheim fans can stand up and say ‘we are the first in Germany’!

  Since Hoffenheim won Dortmund, the carnival in the Rheinneca region has ceased.

  You can see crowds of fans wearing Hoffenheim uniforms in the streets and alleys.

  In the tourist area of ​​Rheinneka, whenever tourists come here, fans will also enthusiastically introduce Hoffenheim to them.

  The other party only needs to give a thumbs up, and they can enjoy the friendliness of the entire Rheinneka region.

  Now the Hoffenheim fans can't stand it anymore. They hope that the whole world will know about their summit in the Bundesliga.

  For this, they spare no effort in publicity.

  Although the role is limited to the Rhine-Neka region, it is also a good start.

  At least, the number of tourists visiting the village of Hoffenheim has increased a lot every day.

   Tourists are quite curious about the Bundesliga half-time champions nurtured by this village, but they cannot enter the training base and can only look far away from the roadside.

   But even so, they can still see modern buildings that are different from the rural atmosphere and the sound of enthusiastic training inside.

  Heidelberg is the most positive one!

  After Sinsheim is divided into the jurisdiction of Heidelberg, they can say without pressure that Hoffenheim is Heidelberg's team!

  The Mayor of Heidelberg immediately pulled up at all high-speed entrances and train stations, ‘Celebrate Hoffenheim’s summit! ’Banner.

  In the past, Heidelberg could not come up with anything other than Heidelberg University, and now he has to count a Hoffenheim.

  Moreover, in terms of heat, Hoffenheim surpasses Heidelberg University by a lot.

   Taking advantage of this great opportunity, the Hoffenheim Club was naturally not idle.

  They start to expand their operations again, or they are soft with money.

  In this era when traffic is king, Hoffenheim’s emergence has attracted huge attention, and now Hoffenheim is a mobile printing machine!

  England sports brand ‘Umbro’ first found Hoffenheim and proposed cooperation.

  'Umbro', the sporting goods brand's main football series, has a 90-year history, and has accompanied many national teams to win the Hercules Cup.

  Although the brand has been slightly declining and has been divided into the world market by other big names, it is still popular in Europe.

  And this time, they came to Hoffenheim, and different from the past little troubles, they wanted to sign a ten-year cooperative relationship with Hoffenheim.

  'Umbro will fully sponsor Hoffenheim's jersey series and help them design a new jersey every year.

  At the same time, they gave Hoffenheim £550 million for ten years!

  Equivalent to 50 million pounds a year!

  ’Umbro’s entry into the German market in order to win Hoffenheim this time was a big price.

  For Hoffenheim, if someone is willing to give them money, why not do it?

  The two sides hit it off and signed a ten-year cooperation plan decisively.

  At the same time, Volkswagen also found Hoffenheim.

  As a local international car dealer in Germany, the Volkswagen Group has always been the behind-the-scenes patron of a large number of teams in Germany.

It's just that Hoffenheim's relationship with Volkswagen is a bit awkward.

  Because Volkswagen is the behind-the-scenes owner of Flenberg, this makes Hoffenheim fans a bit hard to get through.

  If Volkswagen sponsors Hoffenheim, fans will hold an attitude of support. When considering changing cars, Volkswagen will be the first choice, but in this way, there is always a feeling of being an enemy.

  Of course, in addition to Volkswagen, the Ford series of the United States also found Hoffenheim.

  But the whole of Germany and even Europe has always maintained a cautious and repulsive attitude towards foreign capital. For this reason, their ranks are still below the masses.

   was shelved at this time, and in addition to the Volkswagen Group, Haas Meat Union is also actively fighting for the position of Hoffenheim's chest advertisement.

  During the growth process of Hoffenheim, Haas Meat Union provided a lot of help and financial support.

  And as an industry of the Bauer family, Haas Roulian naturally has a sense of closeness with Hoffenheim.

  In the past eight years, it's not just Hoffenheim that has grown.

  Haas Meat Union also followed Hoffenheim’s **** and bought sausages all over Germany.

  More than just sausages, the Haas Meat Union is now undergoing industrial adjustments and is developing in the direction of a meat tycoon, and the effect is quite good.

  Haas Meat Union also spent a lot of money to win the advertising space on the chest of Hoffenheim.

   Four years, 200 million!

  Well, Zhang Xian is indeed a little moved.

  But the premise is that you can't draw a sausage on your chest like before!

  Haas Meat Union also agreed to Zhang Xian’s proposal and sent their new LOGO.

  The new LOGO only needs one ‘H’ character and is composed of three arc-shaped objects similar to sausages

  This is a sausage at all!

  Zhang Xian unceremoniously refused, and after discussing it, he chose to use the full name of Haas Meat Union.

  And Haas Meat Union also rented a billboard at the Rheinneca Arena to display their brand new slogan.

  ‘We are Haas Meat Union, and our goal is to sell sausages to every corner of Europe! ’

   Zhang Xian did not comment on the behavior of Haas Meat Union, after all, they paid for it.

  How to advertise is their business!

  A week passed unconsciously.

  December 18, the final round before Christmas.

  Hoffenheim will play against the Leipzig Matador at home!

   Win this game, Hoffenheim can officially confirm the identity of the half-time champion!

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  (End of this chapter)