From the Country Team To the Rich

  Chapter 774 Packaging and publicity design

   "And then there's the matter of packaging!"

   Hearing this, Roquel sat up slightly.

  There is a difference between a player and a star.

  The stage for ordinary players to become stars is a packaging stage.

   Of course, playing well and performance is very important, but on this basis, the club also needs to carry out packaging and promotion.

  Roquel was buried in Turin for a long time. He complained many times that Turin's packaging and publicity department were not as good as his team in Argentina.

   This makes sense.

   After all, Roquel has been in Turin for several years, and he still only bears the label of a 'Pampas genius'.

The label    was given to him by the Argentine club.

   In Roquel’s words, Turin is a **** when it comes to publicity and packaging.

  If the packaging and publicity are not in place, even if Roquel performs well, there will not be much reverse.

  The club needs to carry out personal packaging and various promotions for the player when he performs well, so as to maximize the value of the player.

   And after the popularity of the players is high, the club will also usher in a wave of economic benefits.

   This is a mutually beneficial process.

In the past, Turin did not give him publicity and packaging, but after coming to Hoffenheim, Roquel's reputation in European football gradually began to grow louder. To a large extent, it was made by the Hoffenheim publicity department. Effect.

   And now, Roquel has swept Europe with a supernatural performance.

   Even the media in other countries are frantically playing Call, how could Hoffenheim give up such a good opportunity for publicity.

   "The publicity department has formulated three publicity plans for you, two of which require you to come forward for various negotiation activities, but since you want to focus on the game, then use the last one."

   After that, Zhang Xian said; "We hope that after this endorsement period ends, you will end all endorsements on your body. As for the replacement endorsement, we have already found it for you."

   "Your image has always been a teenage genius, but this label has been on for too long, we need to transform, and you are 26 years old, and you are not a teenager, so start with the change of age."

  Roquel nodded again and again, although he didn't quite understand it, he felt that what Zhang Xian said seemed to make sense.

   "How do we do it?" Roquel asked, full of expectations and curiosity about his future.

   "Let's start with the underwear advertisement." Zhang Xian said.

   Roquel was surprised: "Panties ads?"

   Zhang Xian glanced at each other and said, "Is there anything better than an advertisement for underwear to show your figure? We want to tell everyone that you are no longer a teenager, but a charming man!"

  Roquel hesitated for a moment, then twisted; "But I have no experience."

   "It doesn't matter." Zhang Xian said; "We found a professional team, and he will help you construct an off-site character."

   "Character?" Roquel was stunned again.

   Zhang Xian sighed, how badly did this child live in Turin.

   "It's a form of personality charm. We will expand your advantages and let fans see your best and most charming side, so that more fans will pay attention to you."

  Roquel nodded ignorantly and said, "Then what?"

   "Then the media's overwhelming repayment." Zhang Xian said casually.

   This is a 'topic sea tactic'.

   "But if you want to run normally, you need to keep scoring goals and have enough performance in key games, so that we can better communicate with the media."

  Roquel nodded again and again.

Zhang Xian thought for a moment and said: "By the way, after the game, I hope you can take off your shirt to show your muscles, it is best to lift up your trouser legs on the court from time to time to show your thigh muscles, which will form a positive with your advertisement. echo."

   "The character we want to create for you is the image of a man, sunshine, perseverance, courage, bravery, etc."

   Roquel listened to Zhang Xian's words, and nodded like a chicken pecking at rice.

   For the first time, he felt that there were so many things in the propaganda.

   Compared with professional Hoffenheim, Turin's publicity method is a piece of shit, no! Not even shit!

   The two talked for a full two hours before Roquel walked out of the office.

   Along the way, Roquel was a little light.

   He was almost overwhelmed by the blueprint drawn by Zhang Xian.

   even sketched in his mind the picture of winning the Champions League trophy, becoming the world's top superstar, and winning the "Golden Globe" in the star-studded venue.

   Moreover, the blueprint of the Hoffenheim Propaganda Department is not a trick or a pie.

   He thought about every detail that has a huge possibility of success.

   If you insist on variable, then it only exists in yourself.

   His performance echoed the whole plan.

   If he doesn't perform well, the plan won't go well.

   Therefore, Roquel's heart is hot now.

   There is nothing more tempting than putting in the effort, reaping the rewards, and making a name for yourself.

   And Hoffenheim grasped it all precisely.

   At this time, Roquel couldn't wait to train.

   He wants to maintain his state, he wants to continue his supernatural performance, and he wants to tell everyone that he is unique.

   After returning to training, Roquel was full of energy, and his training was even harder.

   That desperate look even surprised the coaching staff.

   In the end, what kind of poisonous chicken soup did the general manager give him, why did he suddenly train to death?

   Of course, the coaching staff is pleased about this.

   They just need to grasp the scale so that Roquel will not be injured.

   Who can deny such a hard-working player?

   Time passed by a little bit, and the day of the Champions League was soon ushered in.

  The day before, Hoffenheim left the training center en masse and flew to Portugal.

   At 2pm, they arrived in Porto to prepare for the next day's game.

   The atmosphere inside Porto is solemn.

   Hoffenheim is a formidable enemy in every way.

   If it was them three years ago, naturally they would not be embarrassed.

   But now Porto Athletic, after selling most of the talented players, began to re-cultivate a group of little demons.

  The little monster's performance is good, but it can't match the level of Hoffenheim.

   The game was tough for them.

   But in tough times, they also need to win the game at home to have any hope of qualifying.

   After all, they never expected to win Hoffenheim at the 'Dome'.

   Zhang Xian himself was also present.

   He received an invitation call from the general manager of Atlético Porto.

  As a 'European black shop', Sporting Porto welcomes the arrival of all European big money.

   For them, a club like Hoffenheim that is willing to spend '100 million' for players is their ideal trade candidate.

   Today, they have a few good players in their lineup, and if they are spotted by Hoffenheim, they can make another profit in the summer window.

   It's good to win the game, but it's also good to get a monetary consolation when you lose the game!

   Two more are here! !

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   (end of this chapter)