Game Entertainment Empire

When the game exhibition was held in full swing, the game developers and major executives of major game manufacturers had already left the development area and entered the hall of the International Expo Center.

The hall is divided into several areas. Due to the limited stage, Yang Chen's speech time was arranged in the afternoon.

Yang Chen, who represents the company and the identity card, hangs around his neck. Listening to the speeches of the industry's big bulls in the individual exhibition areas can be regarded as drawing lessons.

Although I won’t talk about it in detail, it’s more about the overall situation, but Yang Chen also wants to see if I can learn something.

Unlike the crowd of people in the exhibition area outside, the inside of the hall is less crowded, and there are still many empty spaces inside the hall.

Some recognized game designers have come together with the industry-recognized groups.

Cooperating with the ppt speech on the stage is Ji Chuan, the main designer from the Phoenix-based Fire Phoenix Studio, which is mainly responsible for mobile games and client-side online games.

Although its legendary fantasy legend has been in the past seven years, it still maintains the terrible data of an average daily activity of 1 million. At the peak of this game a few years ago, 40% of Phoenix’s annual revenue was this game. Contributing.

That is to say, this game has long been the legend of Ji Chuan under the Phoenix, although he has not produced any worthy of praise in recent years.

But I have to say that a fantasy legend is enough for him to eat for a lifetime.

Vanity and cost

This is the main content of Ji Chuan on the stage. It does not sound like a game explanation, but like an explanation of psychology and human nature.

"The development and design of games, we must first understand what players need, or what kind of content they will pay for."

"Hardcore players are a minority, and more players are semi-lightweight players. Social elements are their main gameplay. Whether it is the game's daily gameplay or copy gameplay, they are actually owned to maintain social elements. of."

"And the gameplay of social elements brings another thing, that is vanity, leaderboards, announcement speakers, including special fashion, these are the use of players' vanity points."

"The same is not limited to vanity points, including the pk and equipment drop mechanism of the early games, that is, the use of hatred points, and unboxing, card drawing and other gameplay, use the player's greed and lucky gambler psychology."

"The greed of discounts, such as the probability of a limited time discount card, these are the points that attract players to pay."

"But while using players' negative psychology to expand revenue, we also need to pay attention to it, that is, the value in the game and the economic chain."

"Taking the fantasy legend I developed as an example, I can say it with no humility. At least so far in the game world, there is no game that can achieve the economic balance of the fantasy dream level, a 12 skills in the game ten years ago. The baby can be worth one hundred thousand, and now it can still be worth one hundred thousand!"

"And the players in the fantasy legend today are only divided into three categories, one of which is our core player, the second is the player who wants to make money in the game, and the third is the nostalgic player but the game is every month. The running water never fell more than 05”

Ji Chuan said confidently while standing on the stage.

Listening to Ji Chuan's words, Yang Chenxin in the audience maintained a denial of this game development concept, but he had to face a fact.

That is to say that the other party is right, not all players want to play fun games.

Most of them are lightweight players. What they care about is what kind of social atmosphere this game can provide. What they play is not the game itself, but who the game is with.

Recalling the game in the dream memory, Yang Chen combined with what Ji Chuan said before, if there was a trance in his heart.

"It's nothing high and low, it's just a different user group." Yang Chen secretly said, smiling at Ji Chuan who continued to explain on the stage and turned to leave.

While you still have time, look at other things.

The whole hall is divided into many areas. Yang Chen wandered through two areas. The main designer of a second-tier game manufacturer from New York told about the idea of ​​game level design.

And the head of the game department from uega, introduced their newly developed engine, as well as the main image conversion processing and ai logic behavior.

This piece of stuff is a bit harder. With the thoughts about game design I heard before, from uega's speech, Yang Chen heard something unintelligible.

…………

In the afternoon, located in a special session of the independent game area, Yang Chen inserted the u disk that had been prepared into the interface and opened the ppt file that was done.

The special session is not big, at least it is much smaller than the special session of Ji Chuan that Yang Chen visited in the morning, but the number of people who listened to it below is very large, including Lin Jiayi and Wang Changan. These people in the game industry that Yang Chen knows are all Sitting below.

Although playing the cards in the independent game area, there are many well-known gamers at home and abroad, including some well-known overseas first-tier and second-tier manufacturers such as uega.

"Hello everyone, regarding the introduction, I believe everyone has learned before the special session, I will not introduce more and go directly to the topic." Yang Chen smiled and opened the first page of ppt.

The core choices that game designers need to face

"First of all, some of the most easily overlooked things about game designers are that they haven't figured out what is the core experience they want to create. This is not a simple addition and subtraction problem, only suitable and inappropriate." Yang Chen stood on the stage Giving a speech.

"Taking the Resident Evil as an example, if you look at the additive element alone, the design idea for the Resident Evil should be like this. The third-person over-the-shoulder action shooting game, the horror element zombie theme, and the materials will be in a tight state to create a tense atmosphere and let players need Decrypted levels, dynamic difficulty that determines game difficulty based on player performance~www.NovelMTL.com~ It sounds like a game of biohazard, but I have to say that the game presented by this design idea will be a mess."

"You must know what your core gaming experience is!"

With Yang Chen's speech, some of the audience exposed suddenly, and then fell into contemplation.

But there are some people who are somewhat disappointed and disappointed. Who wouldn't say these sensible things?

What they want to know more is some details, such as how to design the pay points in the game.

With the end of Yang Chen's speech, there are 15 minutes of question time for the audience.

"Hello, I would like to ask how can we run the game well?"

Some audience members asked Yang Chen.

I wondered how I asked such a question, but how did he answer it? He didn't understand operation, and now Yang Chen shook his head: "Sorry, I may not be able to answer this question because I don't know how to operate the game."

Listening to Yang Chen's words, the expression of a group of people suddenly became weird.

After answering a few more questions, Yang Chen walked off the stage and was stopped by Lin Jiayi.

The latter looked at Yang Chen rather dumbly: "Your Nebula hype hot spot is really a good hand! This can also make you hot search!"

Yang Chen:? ? ? ?

Yang Chen looked at Lin Jiayi dumbfounded.

What am I doing again?