Game Entertainment Empire

At the end of March, "Biochemical Survival" was officially launched for sale.

This is also the first time that Nebula Games has not been looking for an agent release in China. As for the overseas agent release, it is ultimately handed over to UEgame. However, for some other reasons, it may take a few months to get online.

Although there is no agent release, including channels, there is no channel like China Game UEgame and the three major ones, just landing on the official platform, and some open platform channels.

But with the investment of tens of millions of promotion expenses and the influence of the previous reputation of "Resident Evil", "Survival of Biochemistry" was also the top sales on the official game platform on the same day.

But with the official sale of the game, many people in the game circle are a little surprised.

Because the price of this game is too cheap.

The price is 48 yuan, which is exactly the price of Chinese cabbage!

Independent games are not so cheap.

"Is Nebula game crazy, or is the price of the game wrong?!"

"48 yuan? Even if you sell 2 million, you will lose money!"

"This is almost free!"

At the beginning, I saw this price, everyone is ignorant, this price is too cheap, it is the price of a Chinese cabbage!

But soon everyone reflected again.

"This is to buy in-game fees!"

"Then simply let the game programming free online games not be good, why do you charge a fee?"

With such a cheap price, there is no doubt that Nebula Games wants to build a mall in the game to allow players to consume krypton gold.

But the key point is that it's better if you directly get free of charge?

This is pricing the game again, and it's so cheap, what are you doing?

Many people are confused and can't understand what kind of medicine is sold in the nebula.

Or is this a unique strategic arrangement for Nebula games?

A group of people secretly speculated in their hearts.

…………

In the office of Nebula Games, a group of people are standing in front of the computer, including the server rented by Jiasheng, and a few people on the back-end server are also waiting.

"Sales exceeded 200,000! The number of people online has reached 150,000!"

In the Nebulas office, most people have not experienced this scene for the first time, but they still can't help cheering.

"We should be planning to make money from in-app purchases. What about the price of 48 yuan? If it's free, don't you have more users?" Listening to the cheers from outside, Yang Chen's office , Sitting next to it, looking at the computer, Yang Chen had begun to ask Wang Yaliang, who was playing "Biochemical Survival", asked strangely.

After such a long period of study, although it is not possible to enter the door of the game designer, but can understand a little.

"Biochemical Survival" is a game that focuses on multiplayer mode and is ready for long-term operation. It can be clearly seen from the drop update that Yang Chen said before. Such a game is to buy props from the inside. profitable.

Otherwise, the price of 48 yuan, even if 5 million copies are sold, this game will eventually lose money.

Because compared with the ordinary stand-alone game, when the version of the BUG is repaired, the game basically does not need to be updated. Compared with this multiplayer mode, the subsequent content update, BUG repair, and server operation are a large cost.

Expect to make money with a price of 48 yuan? It's good to be able to return to the original.

"Make the game environment as good as possible, at least after doing something that destroys the game environment, they need to attach a ticket money for their mistakes." Yang Chen said with a smile.

In fact, it doesn't make much sense, just give players a cost of abandonment.

In fact, Yang Chen also considered making the game body free, so that it can attract more players. After all, for a multiplayer online game, the number of players is still very important.

But later Yang Chen quickly gave up such an idea. On the one hand, it is to control the game environment, such as if the game is free, then the cost of discarding the pit is basically equal to zero.

Some measures involving the game environment, such as verbal abuse, cheating, and the use of BUG, ​​some players will certainly have no burden to break the rules of the game.

Although buying a game does not completely prevent this method, it can at least increase the cost of abandonment.

Next, for this entertainment-oriented rather than competitive-oriented multiplayer game, the player base is not as important as you think.

In a competitive game, if the player's skills are not enough, then there may be such a situation. Players in a certain technical segment are all old acquaintances, and they are a few of them.

It may even happen, because there are not enough people and players with completely different ranks will participate.

But "Biochemical Survival", such as entertainment-oriented play, is caused by this situation, even if it happens, it will not be much.

As long as the number of players allows players to fully experience the fun of the game mode, it is successful.

The Nebula game is not as busy and unknown as the original "Isaac Combination". Yang Chen's more than one million followers on the official blog is the best proof.

Of course, the ordinary players do not know.

But this does not prevent them from getting excited.

Looking at the price of "Biochemical Survival" on the official game website, all players are wide-eyed.

48 yuan?

Did not miss a 1 in the front, or miss a zero in the back!

Almost all players' first impression after seeing the price of this game is that the game will not be priced wrong!

After all, even if it is an independent game, most of it is not just the price, but from the original pictures released from the Nebula game, as well as various promotional videos and game materials, this is undoubtedly a big production.

"@全人人，山炮! Iron cannon! Buy games together, "Biochemical Survival" fight online zombies!"

The players who were pleasantly surprised by this price immediately started calling friends and friends. In a five-person chat group ~www.NovelMTL.com~ a player who was ready to buy "Biochemical Survival" immediately @Others, and then started the Amway game.

"48 yuan can't be fooled! You can't buy it at a loss! And it is likely that the Nebula game price is wrong, and there is no such store after this village!"

"Lying trough! Only 48? So cheap!"

Some players tempted by the price have chosen to buy, after all, this price is too tempting.

Many players also plan to look at the official website to see if the players who are not worth getting started also choose to start the game as soon as possible.

However, with the first batch of players entering the game, they discovered the in-app purchase mall, and then they understood it.

There are in-app purchases in this stuff! ? It will not be a krypton gold game! ?

A picture appeared in the minds of countless players. Civilian players took AK and M4 to fight zombies, and then local tyrant krypton players drove fighters and tanks to fight zombies.

For a time, Yang Chen's official blog was immediately captured by players.