Game Entertainment Empire

One week and a half after Lin Jiayi and their studio sent the beta version of "The Killing Prototype" to Yang Chen, some manufacturers of second- and third-tier games also began to promote their games.

There is one type of game that occupies half of the market.

That is the same game as "Wolf: Shadows Die Twice", most of which are claimed to use **** as a promotional gimmick, of course, the game itself has undergone some changes.

Only one game has some controversy, a martial arts game that has been developed for a long time.

From a subsidiary of Tenghua called Yinhai.

It can be said that it is the best game company made by domestic martial arts IP. Both the character and the plot in the game have a good effect.

Whether it is a stand-alone or online game, or a mobile game, Yinhai is involved.

And they are all unified martial arts IP "Sword and Swordsman", holding all the games derived from this IP, but even so can make them become second-tier domestic game manufacturers, showing the influence of this IP.

It's just that there is a little problem with their new work.

Obviously, there is a breath of "Wolf: Shadows Die Twice". Of course, this is not the key point. After all, it is very common for the game to learn from.

The key to Yinhai's game itself is a bit crooked.

Even his development time is earlier than "Wolf: Shadows Die Twice", and at the beginning of the game demo they released, they wanted to do an open RPG world like The Elder Scrolls: Skyrim.

However, the promotional video that will be launched recently has become an action-adventure game similar to "Wolf: Shadows Twice", and the label is also the label of the hard-core action game.

In the same games of the same period, it is considered a big IP, plus players have been waiting for a long time.

Such a mess, not to mention the quality of the game itself, but the criticism of the players is just one piece.

'The sword series is really amazing. The promotional video released a year ago looked at the open world of the sandbox. I have been looking forward to it for a long time. After all, "The Elder Scrolls: Skyrim" said that it was awesome, but after all, the background is In the magical world, I still want to experience the local martial arts background, but what is this about now? Started the road of "Wolf: The Second Death"? ’

'This bounce, this block, this execution, this Dangdang sound of iron, although it is said to be covered with the elements of the action in "Sword and Sword", but I don't know why it is giving me a "Wolf: Shadow The sense of both sights of the second passing. ’

‘Okay, but compared to the game, I am more concerned about the hair of the programmer brothers in the Yinhai game? "Wolf: Shadows Die Twice" is fully online but only two months later, the game was changed directly from "The Elder Scrolls: Skyrim" to "Wolf: Shadows Die Twice". Programmers must have a few livers. ? ’

The players on the Internet are making a lot of noise, and Yang Chen, who is developing "Silent Hill" and "Minecraft" in the Nebula game, also noticed the rhythm of the Internet and tried it out.

"It feels pretty good, it's a qualified game, but this time is a bit uncomfortable with the rhythm." Yang Chen smashed his mouth and watched the online demo of "Sword and Swordsman" online. An assessment was given in my heart.

On the one hand, there is indeed a big explosion in this type of online game. On the other hand, it is more important that you are famous and have received more attention.

Even if general game manufacturers copy "Wolf: Shadows Die Twice" in the past, in addition to the core players estimate that the other party can't lift the waves, but Yinhai's "Sword and Heroes" is different. They are a big player in themselves. IP.

When Yang Chen set a definition, Yinhai officially responded to the rhythm.

First of all, the other party took the Nebula game "Wolf: Shadows Die Twice", and then the official said that they did borrow some, but at the same time said that their ability is insufficient, and then introduced the gameplay of a circle With characteristics.

Coupled with a series of soft-text advertisements, and more game content came out, the popularity of "Sword and Legend" was copied up, directly occupying the top of the official blog game hot search entries.

However, Yang Chen did not pay much attention to this, because not to mention the quality of the game itself, the key is that the time point when the other party chooses to go online is an embarrassing point.

On the one hand, similar hard-core games are on the line, and the second is the most critical point. Lin Jiayi's "Slaughter" is also ready to go online.

Judging from the demo video released by the other party, although the quality is good, players of this **** game will actually be very picky after playing "Wolf: Shadows Die Twice".

For example, the feel design of the action, as well as the block, even including the map design, BOSS skill design, these are very influential factors.

Without their own characteristics, players will never buy it.

The only thing that attracted the players in "Sword and Swordsman" in Yang Chen's eyes is the martial arts background and IP feelings, and these are not related to the hard-core battle of "Wolf: Shadows Die Twice".

"I hope you can have a good grade." Yang Chen thought about it, and he didn't pay too much attention.

What is more important is that it is not a game of the same kind. Although it is an action game, "Slaughter" is a mowing game, while the other is a hard-core action game.

With the propaganda of "Sword and Swordsman", although the reputation is mixed, at least this popularity has been maintained, and it has dominated the list for a few days.

Including more than just soft feelings, new real machine demonstrations.

Under the wave of propaganda of games such as "Sword and Swordsman", Lin Jiayi's studio also began to warm up "Slaughter".

This warm-up started from Yang Chen's official blog.

"It's time to pay for advertising! This is private promotion, not a channel for the company." Yang Chen laughed with Lin Jiayi in the video voice.

"No advertising fee, Mr. Yang's reputation is'smelly'! Players are not convinced of what you say now." Lin Jia rolled his eyes and cut a picture to Yang Chen.

There are hundreds of thousands of likes, tens of thousands of comments, and 20,000 or 30,000 retweets. It is this advertisement that promotes the messages of the players below. It is not so friendly.

‘A hearty mowing game, experience a cool action experience, this promotion I really want to experience in a certain game (a serious.jpg)’

‘I believe your evil! It has been exposed before that "Silent Hill" is a horror movie. Can this game be normal? Family-based games! I bother! ’

"The wolf: The Second Death of the Shadow", I still remember it. In order to get the title of "Undead Slash", I played hard for two months! Then finally one day after the event, he successfully defeated the Juggernaut. (Crying.jpg)’

‘Distressed upstairs. ’

‘Mowing game, mowing game, we are mowing grass! ’

In the face of Yang Chen’s publicity, countless players have left messages under the comment area, and the main reason for these is that the movie type shot by "Silent Hill" was not released recently. www.NovelMTL.com The news came out, but after going through the movie registration procedure, they registered on the Internet and announced it. The results were discovered by the players.

Combined with what Yang Chen said before, this is a propaganda about the family story, plus the two tags of horror and suspense, the players immediately understand Yang Chen's sinister intentions.

In addition, Yang Chen himself often posted videos on the game development process on the official blog, but they all thundered and did not rain, so the title of "big liar" fell on Yang Chen.

Is "The Killing Prototype" a mowing game? Haha, guess whether we believe it or not?

In the face of Yang Chen's official blog, countless players are sneering, but at the same time sneering at the same time countless players are looking forward to it.

After all, in "Wolf: Shadows Die Twice", the dead are really enjoyable!

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