Game Entertainment Empire

After the conference, the popularity of "My World" rose directly to the top, including the video of Redstone Technology demonstrated by "My World" at the Nebulas game conference on major video websites. Millions of times.

At the same time, the game has been finalized, but it is different from the "Minecraft" release date that everyone thinks is behind "Silent Hill". The first to be launched is not "Silent Hill" positioned in the second half of the year, but I chose to launch Minecraft on the fifth day of the year.

For the price, the price of "Silent Hill" has not surprised many players. The price of 198 yuan is not high for a game that is almost 3A quality.

The price of Minecraft surprised everyone.

Not too expensive, but too cheap.

"Minecraft" costs 60 yuan.

This is almost equivalent to the price of an independent game. Originally, Nebula’s shocking publicity trailer at the press conference and the explanation of the gameplay. Most players guessed the price of Minecraft online. They are maintained at around 150~200 yuan, which is because Nebula games have always been more conscience in the game.

But they never imagined that this time Minecraft sold only one at the same price as a regular independent game.

However, this pricing is actually quite scientific in Yang Chen's opinion, because the development cost of "Minecraft" is really not particularly high, even its development cost is higher than that of "Silent Hill" and "Slaughter Prototype". , Too much lower.

Because this is a game that focuses on creative gameplay.

And Yang Chen did not think of purely relying on the price of the game to make money, even if a game sells for 200 yuan.

Yang Chen believes that for Minecraft, it can guarantee its vitality for a long time, and the multiplayer mode requires a huge server.

The operation and labor costs of this server can be quite a lot. Some of the new servers and some of the old servers on the side of "Biochemical Survival" were temporarily used as pilots of "My World".

In the later period, a large number of servers are purchased, including warehouses, which are all to be set up. It is impossible to always use the method of renting servers, and multiplayer games will also be very important in the future strategy of Nebula games.

The development cost of "My World" is about 20 million RMB, but the cost of the server that "My World" needs to prepare requires hundreds of millions, even if this is not an annual fee, not all of it It is a server for the Minecraft project.

Of course, this aspect of the server is only a consideration, and more importantly, Nebula Games also needs to have a sustainable profitable project.

As the old game of Nebula Games, "Biochemical Survival", despite its monthly flow, it is still at the top of the list. It can save the holiday activities and update the new version. The profit it can create is actually not as high as expected.

And it's impossible for them to release a new item in order to get the money out of the player's pocket.

On the other hand, the same is true of the "Game King" cards. On the one hand, considering the simultaneous anime and animation, in addition, the profit of Balance King has actually begun to decline.

After discussing with Xu Yu, in addition to starting a new stand-alone project, Minecraft is the new game selected by Yang Chen.

In fact, there are many good choices in the dream memory except for "Minecraft", not to mention that the current "DOTA" map and "Three Kingdoms" in "Warcraft" are all online and even reached about 400,000. Wushuang's map, these two games are independent, and by then selling hero skins will definitely make a lot of money.

In addition to the amazing gameplay of choosing Minecraft, which is a miracle with itself, the most important point is that the peripheral products launched by Minecraft and Nebula Games can form a good complementary effect.

That is Amiibo.

Although Amiibo has been launched, the price of hand-made cannot be reduced because of mold opening and production. Almost a real hand-made still needs a price of about 300~400. This is because they are directly operated and do not need to pay. The reason for the IP authorization fee.

"Minecraft" is different, because of its block building block characteristics, because of the cost compression, and the quality is guaranteed, the price can be maintained at around 50~100 yuan, some large hand-made prices that players need to assemble At most it's about 200.

In addition, players in the game can also purchase some of the skins and buildings in Minecraft, such as the Helgen Amiibo with The Elder Scrolls: Skyrim.

Players get Amiibo toys in reality and can play blocks with their children and girlfriends to increase their feelings. At the same time, they can directly build Haiergen's buildings in the game to appreciate. This is simply a multi-task.

Even in the view of Yang Chen and Xu Yu, if Amiibo sells well enough, the later "Minecraft" may be able to be free for all players directly like "Biochemical Survival", and even buy you the "Minecraft" The money becomes a platform voucher and a 50% discount coupon for the game is returned to the player.

In some games under Nebula Games, most of the hands are only character or weapon models, but it is different from Minecraft. The craft of its own building blocks is not a big problem. The most important thing is that the cost of materials is reluctant to use. Ok.

The price of a good material is definitely not going to go down, it has no competitive advantage with other big brand building blocks; the price of the material is going down, but the quality is hehe.

But if it is done by building blocks, it will be different. Whatever building blocks such as the Great Wall and Forbidden City can be done is not mentioned.

Ambrella in "The Elder Scrolls: Skyrim", the Solitary City and the World Destroyer Auduin ~www.NovelMTL.com ~ Resident Evil, the police station, and the Giant Mountain Mental Hospital in "Escape" There are too many IPs under Nebula Games that can be linked with Minecraft.

In the office of Nebula Games, Wang Yaliang, who was sitting in front of the computer and playing Minecraft, looked at the planning book made by Xu Yu and Yang Chen's detailed explanations, and was silent for a long time without saying a word.

"I feel that if we don't play games, we can definitely make a lot of money by selling toys." Wang Yaliang said with emotion.

As soon as she finished talking, she saw Yang Chen and looked at her with a fool's eyes: "What are you talking about? Only a few dishes are drunk like this? They are all nonsense, no "The Elder Scrolls: Skyrim" "Resident Evil" and "Minecraft" will carry out the later IP linkage, who will buy our Amiibo toys and follow suit? Not attractive at all."

While Yang Chen was chatting with Wang Yaliang, Minecraft also ushered in the countdown to launch.

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