Hollywood Drawing

The sunshine in California is always exceptionally bright, and it is about to enter May, and the warmest climate in Los Angeles begins to arrive before you know it.

This is the third time Wayne has officially come to the Fox Building. From the time he walked into the sixth floor, he could feel the changes in the eyes of people looking at him.

But he doesn't care about this now. For a director in Hollywood, there may be only a thin line between success and failure. If there was a problem with the subsequent screening of the film, they would look at him with pity and disdain.

Entering the conference room where Terry told him, his first concern was the expansion of the film.

Taking the information that Terry handed him, Wayne sat in the chair and silently looked at the plan in front of him.

In the new week, starting from today, the screening scale of "Happy Day" will be expanded to 1,000 theaters. Fox will invest about US$3 million in publicity funds before this weekend, depending on the follow-up performance.

Now is not the cost of publicity in 20 years. In the early 1990s, millions of publicity costs were considered a lot of investment. Compared with the publicity and distribution funds that will often be higher than the production cost in the future, it is basically impossible in this era. Even the actual publicity funds invested in James Cameron's "Terminator 2" last year were only 9 million US dollars.

After reading these marketing plans prepared by Fox, Wayne breathed a long sigh of relief. He has been feeling a lot of pressure since last October, and now he can finally feel a little more relaxed.

He can finally see success and victory slowly beckoning to him. It is not easy to come by. It is like the American dream propaganda in North America. Anyone may realize it, but it will never be touched by you.

"Wayne, you're going to get busy. Fox has informed the main cast members that starting this week, you'll be taking them with you to participate in the film promotion." Terry reminded him in a serious tone when he saw that he put down the materials in his hand.

"Of course, as the director of the film, I will fulfill the contract, and you will inform me in advance when it will start." Wayne has no opinion on this, and abiding by the spirit of the contract is the basic principle of this circle. "Trust me Terry, the main actors can't wait to sell themselves!"

Terry shrugged indifferently. He has watched a lot of these things. A successful movie is like a shark that smells blood to the young actors at the bottom. This is the shortcut for them to become stars.

With 20th Century Fox's capabilities, urgently printing copies and contacting the theater alliance, these are not problems at all. In the second week of its release, "Happy Memorial Day" finally appeared in mainstream commercial theaters and began to be screened on a large scale.

Under the large-scale screening of 1,000 theaters and 1,480 screens, the film also appeared on the Fox cable network and many TV stations under the Xinwen Group, and began to increase the scale of publicity.

In terms of print media, in addition to several second- and third-rate tabloids, the Hollywood Reporter, Los Angeles Times and other local big media also appeared on the name and related pictures of "Happy Memorial Day".

Propaganda such as the birthday change day, Terry's journey of self-redemption.

- Eye-popping, beautiful Naomi Watts was constantly ravaged.

Who said the Ministry of Shock appeared twenty years later? At least in the early 1990s, Wayne discovered that the attention-grabbing integrity of the entertainment media had long since fallen into disrepair.

Of course, the focus of the film's publicity is all on the two beauties, who naturally have advantages, and their beautiful faces are a very big selling point.

Since Monday, Fox's large-scale publicity, intensive advertising bombardment, and "Happy Day" have maintained a rating of more than 90% A, which has made the film's box office start a strong growth.

$1.5 million on Monday, $1.76 million on Tuesday, $1.66 million on Wednesday, and $1.54 million on Thursday. . .

Ahead of the new weekend, "Happy Ritual" took over $6 million at the box office, taking the total to $6.87 million, a number that once again shocked everyone.

And Fox held an emergency meeting with the crew in the building, in order to cope with the promotional activities that started in Los Angeles on Saturday and Sunday.

Fox's publicity department has already made a plan, and they only need to match and publicize. Fox is professional in these matters. It's basically a fan meeting, participating in some TV station visits, and interacting with fans to chat about the behind-the-scenes stories of the filming.

"Mr. Rothman, Mr. Terry." Seeing that the meeting was about to end, Wayne walked quickly to the executive of Fox. Although the film was released smoothly, he still had a lot of doubts.

"It's a good performance, Director Greenberg. Come to my office to talk about anything," Townsend Rothman said, and then said to Terry: "Terry, you continue here."

Townsend Rothman took Wayne out of the large conference room all the way to his office, and neither of them spoke.

Wayne has been thinking about what moved this big man in the first place. It could never be a movie. Before it was shown, no one could be sure that any movie would be successful.

Townsend's office is mainly divided into two parts. There is a large desk by the window. Generally, he likes to look out the window to work. The other part has a large bookshelf full of books, two sofas and a coffee table.

"Mr. Rothman, there are some things I hope to get an answer from you." After sitting on the sofa, Wayne asked the other party with deliberation. "I don't understand why Fox would easily agree to release the film, even if it buys out the film without lowering the price. This is not the attitude that a big company should have."

Townsend sat across from him, seriously looking at this young man who gave him a lot of surprises. Now that the movie has a good prospect, the boy has not lost his calm.

"There's nothing I can't tell you. I have to think about how to answer you." Townsend touched his chin with his left hand, thinking about where to start. "What do you want to know? All?"

"Of course, Mr. Rothman, I've known one thing since I was a child, the sky will never drop pie for no reason, and no one will give you benefits for no reason. Free is the most expensive, so I want to make it clear, yes Why did you find me?"

"It's your mother, child!" Townsend thought about it for a while, and it was true that the other party never asked him to keep it a secret, and the little director opposite was not a child with a spoiled self-esteem, so he continued:

"Your mother, Anna, called me. I once owed your father a favor, and she needed me to give you a chance. Don't think that when your mother stayed on the farm, she didn't know what happened in Los Angeles. She has many friends.

When you were just born, my first job was given to me by your father. Anyway, we used to be good friends and partners. It's just that old Reuben has a farm, and he hasn't contacted any former friends. "

Speaking of which, Townsend seemed to fall into memory.

As for his childhood impressions, Wayne can't remember very well, but he probably remembers that his family was in Los Angeles before he was five years old.

Looking at Townsend, who was in deep thought, he asked in an uncertain tone: "What's the price, Mr. Rothman, even if my mother can let you help me, it's not in Fox's interests. You can give me a chance. , but I want to know what my parents paid for!"

"Your dad, Ruben Greenberg's attorney, signed an agreement with Fox Distribution." Townsend felt he liked the cool-headed kid more and more, and he was always asking the heart of the question.

"The content of the agreement is that if your film does not generate revenue for Fox, he will fully compensate for the cost of distributing the film, including the North American copyright buyout fee that has been paid to you."

It turned out to be so, and it makes sense. Wayne leaned back on the sofa and silently lit his cigarette. He wasn't hypocritical enough to complain about being meddling at home, and his own self-esteem wasn't that fragile yet. UU reading www. uukanshu. com

Originally, he didn't think that he could win everything with talent. This place is Hollywood, which can be said to be the most realistic place in the world. Talent can be said to be worthless.

"Mr. Rothman, what if the film makes money? Will the contract never take effect?" He wanted to make sure once again that he would not let his parents lose their pension money because of his willfulness.

"It can be said that the contract is now a piece of waste paper, boy. You did a great job. When I got the statistics, I knew you didn't disappoint Reuben."

"Thank you, Mr. Rothman."

This can be said to be the chance that Anna and the old Greenberg made a bet of millions of dollars for him. He has always been sober, knowing that even with such harsh conditions, this kind of opportunity is hard to come by. Without the favor of the old Greenberg, Fox's distribution network would not be so cheap.

On the sixth floor of Fox, in another office, an excited Jimmy is sitting with Terry, Uma Thurman and Ethan Hawke, and Naomi Watts are also in the room. and his agent.

"The promotion will start tomorrow. You must maintain a good image in front of the fans, and it is best to act like family. Everyone knows that this is a low-budget movie. When interacting with fans and being interviewed, talk more about shooting. Difficulties in the middle, and how did you unite to overcome the difficulties.”

Listening to Terry's words, the two agents, Jimmy and Jenny, both nodded, indicating that they would be optimistic about their clients.

"Happy Memorial Day" has already shown a big selling temperament that is not worth it. There will be many media chasing these three main actors. They must pay attention to their images at all times, and don't make scandals during the film's hot release.