Hollywood Drawing

With the huge marketing effect of the Oscars, "The Departed" has once again returned to the top five in the weekly box office. Even if this film returns to the theater on a large scale, a large number of fans will once again enter the theater to buy tickets to watch, but Warner Bros. The survey found that the film still has mixed reviews among the general audience.

The fact is that this is not a movie suitable for everyone, especially for female audiences, a lot of foul language, slang, violent and **** scenes in the film, etc., have virtually set up a movie viewing threshold.

However, the effect that Warner Bros. wanted has been achieved, and the honor that the film deserves has also been harvested. Although the box office explosion is suspected of being short-lived and only lasted for less than a week, it still contributed nearly 20 million US dollars to the film again.

It's just a pity that, despite the short-term box office explosion, it still failed to make the total North American box office exceed, or close to $200 million, until the second week of April. The decision to downgrade completely to avoid affecting subsequent operations.

In fact, Warner Bros. had already made various follow-up preparations as early as when the film began to compete in the Olympics. The second day after "The Departed" was completely dropped from North America, the videotape of the film was officially released worldwide, not only all over the world. Blockbuster stores across the United States completed the stocking ahead of time, and audio stores, large convenience stores, etc. in major cities all appeared on the same day as the videotape of The Departed.

Bearing the honor of the six Oscar statuettes, especially the best picture honor, the videotape has just been released, and there have been scenes of queuing up to buy it everywhere.

"Damn, Auburn, I don't have enough pocket money!"

In a Blockbuster store located in the center of downtown Los Angeles, in a colored community, a Mexican-American teenager said helplessly to the black boy beside him: "Damn, we came to line up so early, and we waited for two minutes. Came in only an hour ago, I didn't expect the videotape of The Departed to be priced like this!"

That's right, this time "The Departed" carries the fame of the Oscar. There are only two prices for the videotape. The first is the regular version, priced at $11.99, and the second is the director's cut extended version, which is in an Oscar commemorative gift box. For $33.99, it will come with six exquisite figurines keychains and a commemorative Oscar poster.

Apart from these two pricing and versions of videotapes, there is no other choice. This pricing method directly hits the bottom line of acceptance for many people.

The black boy obviously didn't expect this kind of pricing. The two of them desperately praised the pocket money, thinking that the regular version would be the same as that of "Batman", priced at around $9.9. In fact, both of them could afford it for more than ten dollars, but both of them clearly fell in love with the Oscar commemorative gift box set at a glance.

"Ayton, why don't we pool the money together, how about buying this commemorative edition?" The black boy named Auburn rolled his eyes and suggested, "Buy it back and let's go to your house to watch it together, and then hold it alone. A week. Think about it, in the extended version, I heard that director Wayne Greenberg deliberately edited a lot of "restricted-level" scenes."

When the Mexican boy heard the word "R", he looked at his partner and smiled, and took the initiative to hand over a large amount of change in his pocket. The two boys stood in front of the shelf and counted their assets together.

Perhaps for many adults, "The Departed" has no mystery. Even if it won six statues at this year's Oscars, the type of the film is determined and does not meet the expectations of female audiences.

But from another angle, the allure of such brightly marked R-rated films, especially the Oscar-winning R-rated films, is deadly to teenagers. Just the mention of some of the shots that could be there will make every teen's eyes glow.

This isn't one of those **** rich neighborhoods, and no one cares if these tapes are sold to adults.

"Hey, wait."

The black boy Auburn was counting the money, but his companion suddenly patted him on the shoulder, pointed to a position behind the shelf, and said, "Look at this."

"whatthef**?!"

The two boys were attracted by the position at the back of the shelf. It was also the videotape of "The Departed". It was indeed marked on it. It was an extended version of the director's cut. The only difference from the Oscar gift box is that this is not a gift box. , which does not contain Oscar-related memorabilia.

Best of all, the same director's cut extended version of The Departed was priced at $19.99! The two involuntarily approached and observed, and found that this special version was not only sold, but could only be purchased together with the Oscar commemorative package on the shelf next to it.

After watching back and forth carefully, the two also found that the separate director's cut extended version of "The Departed" videotape is $19.99, and the separate Oscar commemorative gift box is $9.9. After the two are added together, it is less than $30, but it is the same as the $33.99. Gift boxed in dollars, no difference.

The two boys looked at each other again, as if they had discovered some huge secret. They tacitly picked up a video tape and an Oscar commemorative gift box, lowered their heads and came to the cashier to pay the money, until the employee who received the money turned pale. Changed to put away the change, both talents breathed a sigh of relief.

The same situation happened not only in this Best Store store, but also in sales outlets in cities of all sizes in North America. It happened almost non-stop, and it became more and more intense.

It only took less than a day for Warner Bros. to sell the video tapes for at least three days in advance, but they were all used up. The major distribution networks in North America have made calls to urge replenishment into the market of Warner Bros. Distribution. Marketing department. The fiery sales situation lasted for a whole week. When the statistical report of the sales data was placed on Jeff Robinoff and Wayne's desk in the studio, he saw the specific situation. Numbers, although the two were far apart, they showed the same bloodthirsty smile.

"The sales of video tapes in North America in the first week of 145.5 million US dollars! Global sales of 290.2 million US dollars!" Directly ignoring the specific statistical analysis on the report, Jeff Robinoff exclaimed in surprise, not caring With the half-burned cigar in his hand, he looked up at the issuing director sitting across the table.

"Is the statistics right? Damn it, when did R-rated videotapes make such money?!"

Now the video sales data of "The Departed" this week is half more than that of "Batman: War Hour", which was popular at the beginning. This result almost blinded the eyes of Warner Bros. CEO. Obviously, this data is either There is a statistical error, or for some reason, it breaks the law that the market should have.

Otherwise, even if the film is boosted by the Oscar marketing ability, it is absolutely impossible to achieve such a terrifying sales result.

"If I were you, I would take a closer look at the sales data and the specific statistical analysis." Bruce Rosenblum obviously thought of such a situation, and stretched out his hands in a funny reminder.

Jeff Robinoff raised his finger and pointed at him. This time he lowered his head and watched it carefully from beginning to end. After more than ten minutes passed slowly, he raised his head and looked at him again, but there was a sense of surprise on his face. , heavier than when you first saw the total sales amount.

"Genius idea, genius way of selling, Bruce, you're a real connoisseur of it!"

Among all videotape sales data, it ranks first, and it also accounts for about 65% of sales. It is the combination of the so-called director's cut extended version, plus a commemorative gift box around the Oscars. Next up is the $9.9 regular version, which has the second most purchases.

"By increasing the price interval between the two versions and removing the middle price, buyers are left with two choices. Of course, the number of people who buy the ordinary version must be the most, but once they want to buy a gift box, they will The high selling price raises doubts. Then, buyers will find that the $19.99 director's cut extended version and the $9.90 Oscar memorabilia gift box, which are separated but must be purchased together, are indeed marketing geniuses."

Bruce Rosenblum leaned back on the office chair and said the process lightly. Speaking of this, he suddenly raised his arm and waved it. "As long as you are a normal person and want to buy a special gift box set that costs $33.99, you will inevitably choose to buy a two-in-one that adds up to less than $30. It contains the same things, but it is $4 cheaper. I believe no one can withstand this temptation.

And, you should have noticed too, right? The purpose of this is mainly to allow most people to actively ignore the cheapest ordinary version and directly target the more expensive ones.

However, it is too early for you to praise me~www.wuxiamtl.com~ This sales pricing method, I overheard Wayne chatting about it when I was a guest at Greenberg Manor, he called this method called Squeezing toothpaste to cut leeks... Obviously, this sales method is really easy to use, that guy has completely grasped human nature! "

The two of them glanced at each other silently, then turned their heads with a grin, and looked in the direction of Warner Studios through the large floor-to-ceiling windows of the office. "That guy Wayne, this time he's going to make a fortune again..."

At this time, in the interim director's office at Warner Studios, which is some distance from Burbank, Charles Rowan's eyes revealed a shocked emotion, his head moved back and forth between the sales statistics and Wayne's face, Keep looking up and down, looking up and down.

"Shit, Wayne, you have to treat yourself this time." Reacting to his gaffe, Charles Rowan leaned back on the chair and shouted, "Don't think I don't know, all the benefits of "The Departed" Half of it is yours, F**K, investing in projects owned by your own studio can make money much faster than if you were a director!"

The profit of video tapes is no secret to senior producers. The production cost of each disc of this thing is less than 30% of the selling price. This cost is only $9.9 for the price. For the ordinary version of the product, the other versions with almost no additional cost and much higher sales prices are simply huge profits within huge profits.

Not to mention those separate souvenir packs around the Oscars, the cost of those things will only be lower, just a few metal keychains, and as soon as the factory assembly line starts, tens of thousands of them can be produced in a short time.

If you like Hollywood drawing, please collect it: () Hollywood drawing updates the fastest.