Hollywood Drawing

The results of "Batman: The Dark Knight" after its release, in fact, apart from the more than 10 million US dollars at the box office in advance, was expected by Wayne and Warner Bros. Later, it could break a series of box office records, and even win the first weekend. To over $200 million, these are far more than they expected.

Originally, in the plan of Warner Bros., if the movie could take advantage of the huge popularity and attention, as well as various favorable factors, it would definitely be regarded as a great success in the first week of box office. Now that the movie is already making history, they Of course, I will not be stingy with publicizing resources, and I want to continue this incredible box office trend.

Even in a few days, they will usher in a very formidable opponent. Even if they have entered the working day, they have not relaxed at all in terms of publicity and marketing. Various newspaper articles, film critics' recommendations, TV shows, The online platform, even using Wayne and George Lucas as a stunt, released Batman's single album early on Monday.

As Warner Bros. spared no expense to build momentum for the film, all of North America seemed to be bombarded with information for a while. As long as people could receive information, they were full of discussions about Batman.

This is enough to see that Warner Bros. is strong in publicity. Universal Pictures has also invested a huge amount of publicity and marketing funds and resources in "Jurassic Park 2". Warner Bros. under him.

Obviously, Warner Bros.' crazy marketing has reaped the sweet fruit they wanted. "Batman: The Dark Knight" still achieved quite dazzling box office results in the first three days of the first weekend, after frantically increasing the number of screens, screenings, etc.

After the start of the morning on Monday, the flow of people in the cinema has indeed dropped significantly compared with last weekend. However, the attendance rate of "Batman: The Dark Knight" still remains above 50%, which is for a working day. , is already a result that can make people drop their jaws.

After lunch time, from the afternoon, all the 3,700 theaters in North America showing "Batman: The Dark Knight" experienced an increase in the number of people at almost the same time. Although this process is slightly slow, it is real. Happened, and the process, until after dinner time, reached the peak of the traffic again.

A number of media reporters who interviewed in the movie theater found almost all the differences in the changes in the crowd. The movie fans who walked into the movie theater from morning to afternoon were mostly teenagers and young people, and most of these people held a A music album, obviously Warner Bros. has the right marketing strategy.

In the evening, the cinema was full again, and even some cinemas located in better locations in the city, like last weekend, there were scenes where tickets were hard to find, and the primary reason for this situation was the viewing of The difference in the movie crowd is because the movie fans who walk into the theater at night are mostly family movie fans, and there are many children with children.

Due to the strength in film arrangement, the average film arrangement rate in cinemas still maintains an average of over 70%. Basically, except for "Batman: The Dark Knight", other low-cost films in the cinema market of the same period are all in Under its strong and domineering performance, no shadow can be seen.

The phenomenon of one-sidedness in the theater market has once again made many Hollywood production companies relieved, especially the executives of these companies. They voluntarily gave up the five golden seasons before the summer season began. At the beginning of the month, they have chosen to release their own films at least a month after the release of "Batman: The Dark Knight", which obviously proves that their strategy is extremely correct.

As early as when "Batman: The Dark Knight" just announced the schedule, there were some similar rumors in the circle. According to the words of some executives in a book-led production company, there are many of them "I I would rather go to June and July to squeeze into the same weekend with those big productions with hundreds of millions of investment, and I would never let the films we worked hard to make become the victims of that dark lunatic, never."

With the fiery results of "Batman: The Dark Knight", even after the working day, it still tends to be stable, and Wayne's mind inevitably begins to shift to the next work. Although now is the most important promotion time for "Batman: The Dark Knight", he is also on the phone non-stop, starting to communicate with Los Angeles at work.

Especially the upcoming premiere of "The Matrix 2: Reloaded", the discussions between him and Warner Bros. and Zach - Snyder are carried out every day, this series of films, he owns 50% of its proceeds The share, and many of the next plans, are big money eaters, of course he has to care more.

There is also Wayne's senior Luke Simmons, and his hand-picked director Joseph McGinty-Nitcher, who are also frequently conducting conference calls for the preparations for "Charlie's Angels".

According to Warner Bros.'s plan, "Batman: The Dark Knight" will definitely appear directly in most overseas markets after a full week of release in North America. By then, dozens of countries and regions will be released one after another. He will follow the team overseas and carry out long-term publicity activities. His plan is to return to Los Angeles immediately after walking through major European cities with the crew to deal with the next work.

"The king of darkness at the beginning of the summer season continues to dominate the cinema market! Wayne Greenberg is indeed Wayne Greenberg!"

In Liwucheng, a small town near Kansas, in the third-floor office of the AMC headquarters, CEO Adam Allen sat behind a large desk, stared at the data summary from its theaters, and sighed with a smile on his face. "His "Batman: The Dark Knight" is going to be a god, and the rest may not be clear, but in terms of box office, it is very hopeful that it can surpass the "Joker" in 1993." The two executives sitting opposite the office work , also with relaxed expressions, after they glanced at each other, one of them said: "On the first working day, the North American box office reported $24.493 million, compared with the previous day's rest day, the box office fell by only 100%. More than 40 out of 10, such an explosive and stable market trend is really surprising! This is a working day!"

When Monday's box office results, as well as various statistics, were sent to these executives at the theater headquarters, basically everyone was taken aback, and the first weekend of "Batman: The Dark Knight" had a super explosion at the box office. In terms of movies, the normal market law should be that most of the fans have exhausted their enthusiasm, coupled with the beginning of a new week of work, the box office will inevitably drop sharply.

Especially in the past few years, with Wayne's growing influence and the ever-changing form and structure of Hollywood, the significance of the first-week box office in commercial production has become more and more different.

The major Hollywood production companies have basically become subsidiaries of major media groups in North America. The only ones that really exist independently are Walt Disney. However, since Walt Disney has acquired and integrated TV stations such as abc Later, he is actually a member of the media group.

This has led to the fact that the current production companies are far more powerful in publicity and marketing than in the period of independent existence. The media groups behind the six giants have a huge advantage in film promotion and marketing.

As a result, the big-budget films released in the past two years tend to be more and more under the overwhelming publicity. Within two weeks after the release, most of the potential movie fans are driven into the theater, and even through intensive publicity and marketing, let the big Most moviegoers walk into theaters on the first weekend.

This situation is becoming more and more obvious and more common, which means that the box office of the first weekend is more and more important in a commercial production. The weekend box office can account for one-half of the film's total box office.

"Wayne Greenberg's first weekend box office has always been very good." Adam Allen leaned back in his office chair, recalled a little, and said, "Except for the horror movie 'which is obviously aimed at short-term profit'. Joker," and his other films, usually have a lot of stamina."

"Adam, I have to remind you."

Another executive who had been silent, saw the relaxed expression on the ceo's face, and suddenly said: "We are a theatrical company, although Wayne Greenberg's films do bring us great every time. However, we still have to be conservative.”

Thinking of the phone call he received this morning, his voice paused slightly before continuing: "My personal suggestion is to prepare for the box office explosion of "Jurassic Park 2" as soon as possible, we all know that the positioning of this film is The first choice for family viewing, whether it is director Steven Spielberg, or the huge popularity accumulated by the film's predecessors, it is destined that the film's box office will not be low in the first week."

As soon as he finished speaking, Adam Allen, who was leaning on the office chair, put away his smile and frowned slightly. These situations exist objectively, and the other party's reminders are not wrong. "Park 2" is indeed worth investing in more screens, theaters and screenings. The principle of not putting eggs in one basket will always be the first strategy for theater companies to operate.

What's more, in a few days, "Batman: The Dark Knight" will enter the second week, and the much-anticipated "Jurassic Park 2" will be released on the hotter first weekend, and the attributes of movie fans exist. Love the new and hate the old, no one dares to say that Wayne Greenberg's movie can beat Steven Spielberg next weekend.

"so."

Adam Allen raised his hand, snapped his fingers, and after attracting the attention of the two executives on the opposite side, he said, "By this Friday, notify our theaters that all of them will maintain the status of "Batman: The Dark Knight". The scale and number of screenings will try to squeeze the potential of this film. When next weekend arrives, we will decide whether to adjust the filming rate and the number of theater screens for the two films based on the first-day results of "Jurassic Park 2". "

The two executives nodded, got up and left the CEO's office together. This is indeed the most conservative strategy, but it is also the safest business strategy for theater companies.

If the box office of "Jurassic Park 2" breaks out and can completely overwhelm "Batman: The Dark Knight" to be released next weekend, then the screening resources of "Batman: The Dark Knight" must be reduced, and more Multi-screen, devoted to "Jurassic Park 2".

Everything is dominated by the market response, so even Warner Bros., which is now very strong, can't pick out any reason for opposition.

If the box office of "Batman: The Dark Knight" can still continue the current situation of strong crushing, then it is not impossible to maintain the scale of the show and send this film to the altar completely, but everything is in the end. It depends on market performance.

In fact, not only AMC, the world's largest theater chain, but other theater chain companies in North America have almost all adopted this strategy. This is the hottest time of the year in North America, and it is also the most important revenue for theater companies in a year. At this point in time, no theater company is willing to make a desperate mistake and miss out on the revenue it should have earned.

With the full support of the theater company and the desperate promotion and marketing of Warner Bros., "Batman: The Dark Knight" still showed a box office performance that stunned the insiders even on weekdays.

After the box office was reported to be 24.493 million US dollars on Monday, the media was surprised that the report had not yet been fermented. On Tuesday, it achieved a dazzling result again. Since Tuesday is a traditional discount day for North American theaters, the number of moviegoers was significantly higher than that of the movie. It was up a bit on Monday, with "Batman: The Dark Knight" taking another $24.45 million that day. On Wednesday, the movie's attendance rate finally dropped significantly, and the box office was reported to be 18.37 million US dollars. The fans' enthusiasm for watching the movie also began to subside. This is a normal market trend. Inside, there are too many fans who have already seen the movie.

After Thursday, the box office continued to decline slowly, closing at $16.46 million that day. So far, "Batman: The Dark Knight" has been released in North America for a full week, earning $200.81 million over three days on the first weekend, and $24.49 million, $24.45 million, and $18.37 million from Monday to Thursday on weekdays. , $16.46 million.

It was released in North America for a whole week, and the total box office has reached 284.54 million US dollars. At the beginning of the hot summer season, it directly sat on the top of the North American annual box office list in 1997. It only took seven days a week, and it was temporarily It surpassed the second-ranked "Big Talk King" by $100 million, which made countless media exclaim.

Leaving aside the premiere of "Jurassic Park 2" on Thursday night for the time being, the first-week box office of "Batman: The Dark Knight" has been covered by countless media, and even some Countless experts in the film industry have stood up and asserted in various media that no one can break the first-week box office results for at least the next ten years.

"I wouldn't be at all surprised that Batman: The Dark Knight is doing what it is now after learning that Wayne's first week grossed more than $200 million."

In the media interview area in front of the red carpet of the Shrine Theater in Los Angeles, when Steven Spielberg was asked by reporters what he thought of the unprecedented first-week box office of "Batman: The Dark Knight", he waved to stop the staff from wanting to skip this. The prompt of the topic, facing the long guns and short guns of the reporters, talked freely without any scruples.

"As we all know, Wayne and I are very good friends in private." The old Jewish man's expression remained the same, still calm and confident. "I still remember a few years ago, George Lucas, we commented at the party that Wayne is the most likely young man in the circle to catch up with me in a short period of time, but a few years ago, our group The old guy never thought that his footsteps would be so fast.

So, I can only be happy for Batman: The Dark Knight's dominance in the theatrical market, you know, if it wasn't for my movie coming out this weekend, maybe I'd be there The Celebration Reception for the TU Films. "

Speaking of which, Steven Spielberg shrugged at the camera, then spread his hands with a smile, causing a burst of good-natured laughter from dozens of reporters at the scene.

"Director Spielberg, so now that you're the most direct competitors, do you have anything to say about the opening weekend of Jurassic Park 2?"

After a burst of laughter, the reporters saw that the Jewish good man was about to leave the interview area. A reporter from "Premier" magazine couldn't wait to ask again.

"Uh..." Steven Spielberg paused, then shook his head with a smile, and raised his eyebrows at all the reporters and the live broadcast. "What do I want to say? All right. Wayne, you've had a good week, it's time to end Batman: The Dark Knight's **** of the theatrical market. It's a little unfair, but Come down and let the T-Rex and Batman collide head-on."

Everyone knows that what he said is a bit unfair, because "Batman: The Dark Knight" was released this weekend, and the fans' enthusiasm for watching the movie must have faded a lot, and "Jurassic Park 2" was released in its first week. occupies a considerable advantage.

After speaking, Steven Spielberg ignored the media reporters who were never satisfied, and walked towards the Shrine Grand Theater with his smiling wife.

This premiere ceremony, Universal Pictures can be said to have invested a considerable amount of capital, the fans on the scene cheered constantly, and the celebrities who came to the platform also dazzled countless people. For the popularity of the movie, Universal Pictures almost invited them. All celebrities who can attend.

Hearing another scream that seemed to burst his eardrums behind him, Steven Spielberg shook his head. Obviously, with the strong opponent that Jurassic Park 2 is now facing, everything can be done. The means of increasing the odds of a film, Universal Pictures are using it at all costs.

"Ha, George."

Just ten minutes later, when the red carpet cheered again, George Lucas went directly to the VIP lounge area on the second floor of the theater after a brief interview. The two old guys hugged each other, Steven. - Spielberg joked with a smile:

"Well, I thought you were busy with the preparations for Nova War, and the rest of the time was devoted to singing. I didn't expect you to come over to cheer me on."

"Hey, hey, hey." The father of Star Wars directly spread his hands and said without showing weakness: "This is not certain, maybe next year's Grammy Awards will invite me to participate. "

After a few simple jokes, the good Jewish man brought his old friend and greeted the guests who came to help the platform along the way. The two found a corner where no one was around and sat down.

George Lucas took a closer look at the other party's face, picked up the coffee and took a few sips slowly. After the waiter left, he put away his teasing tone and said seriously, "Steven, Wayne. The movie this time has almost achieved notice in the cinema market. I believe you should have seen this movie. In terms of art and business, "Batman: The Dark Knight" can be said to have achieved a perfect balance.

do you know? When I learned that the box office exceeded $200 million in the opening weekend, I was not as surprised as the media. After the night of the premiere, I had a hunch that he would break all kinds of box office records. The only thing I didn't expect was that this The trend of this film, even on a working day, can still be strong like this! If nothing else, man, you're in big trouble this time. After speaking, the two looked at each other, reached out to touch their beards at almost the same time, and laughed inexplicably, George Lucas couldn't help but continued: "I seem to have seen those media reports, ah, The Handover of the Rod of Hollywood Jewish Director Leaders! Steven Spielberg lost to his back in the head-to-head contest... Hahaha"

"Actually I'm not surprised, George."

With a straight face, Steven Spielberg said in a low voice: "But the higher the box office of "Batman: The Dark Knight", the more excitement it gives me. En's competition, such an opportunity, is destined to not be common. When the $200 million figure came out, Catherine and Kate both persuaded me to pressure Universal Pictures to change the schedule, and I turned them down without exception, George, That pressure and feeling just makes me more excited."

George Lucas stretched out a hand, patted the old man on the shoulder, shrugged, and did not continue to tease.

He has also thought about it himself in the past two days, if he and Steven Spielberg switch positions, even if he holds the world's first IP "Star Wars" in his hand, in the face of this unreasonable "Batman" At the same time, I am afraid it is difficult to have a 100% certainty to kill each other in the theater market.

I'm afraid no one would have imagined that a few years ago, the one who relied on a large-scale lens to gain attention, was good at playing with human nature in his works and exposing social problems, always focusing on sin, greed, and deception, and the film never lacked the niche style of death. The director, one day will use his own unique and alternative dark style film to create a great achievement that will be admired by fans around the world.

"I'm going to the cinema to wait for the movie to start, you can go get busy."

After hugging the old man again, the father of Star Wars left the rest area in a low-key manner. Under the leadership of the staff, he sat in the screening room early and waited for the official start of the movie.

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