Hollywood Drawing

"Jurassic Park 2", which opened at the same time as the premiere, received $12.4 million at the box office. This figure is indeed higher than the expectations of Steven Spielberg and Universal Pictures. Previous market research estimates that the film's advance box office will not exceed 10,000 dollars.

"The third-party investigation company employed by Universal Pictures, as well as the investigators sent by Universal Pictures itself, distributed a total of 6,500 questionnaires and recovered 6,500. There are 5,025 films that are rated A and above, and the rest are all rated B and below for the film, and the overall rating of fans' word of mouth is around A."

The secretary carefully and carefully observed Steven Spielberg's face while reading the details of the fax clearly and quickly. "Batman: The Dark Knight" has been released for a whole week, and its specific data, especially the data related to fans' word-of-mouth, has already been widely reported by the media. I don't know how many times.

Now it is clear in the circle that the first collision between the works of this pair of friends is like Mars hitting the earth. It seems that the personal relationship between the two is very good, but this kind of work can lead to success in this chaotic circle. The top director, who is not arrogant?

"In addition to the first film fans' word-of-mouth, which is closely related to the box office, "Jurassic Park 2" has won unanimous praise from film critics. People's hearts. As of now, the professional score represented by film critics and critics is 8 points, which is a rare high score in recent years in a sci-fi thriller commercial film..."

Hearing this, Steven Spielberg, who has been silent for a long time, frowned deeply. To be honest, he really didn't care about the opinions and suggestions of those film critics during the special summer season. Since Hollywood entered the 1990s, it has been proved more than once that this group that claims to be the director of the film industry has basically zero influence on the summer vacation.

However, a commercial sci-fi thriller that was supposed to be a summer movie and a public fan, was praised by those film critics for its humanistic care, which made him feel a deep malice.

The elements that elicit compliments from this segment are likely to be disliked by the general public, as Steven Spielberg knows very well. He waved his hand to interrupt the action of the secretary who wanted to continue reporting. He carefully thought about the film he made by himself, and judged with an ugly face whether some of his innovations this time would become an incentive for Waterloo.

After about three or four minutes, Steven Spielberg said, "Anything else?"

The secretary nodded and immediately continued: "Jurassic Park 2 ended ahead of schedule until now, the emerging online movie database IMDB has included all the information related to the movie, and it has begun to be open to website members. So far, The film has an average score of 8.5 on IMDB, and the more than 500 comments and comments included are mixed, but there have been no bad comments."

The online movie database IMDB, the influence of this website has already appeared. Warner Bros. has been seen by all Hollywood film companies through the means of online marketing several times. Facing the low cost of the online platform, the marketing effect is very good. of emerging channels, there is no filmmaker who is not impressed.

Every time Warner Bros.'s online movie marketing plan starts from the movie database that fans gather, and there is even accurate news that Warner Bros. has set up a special marketing department for the emerging platform of the Internet. It can be seen that the Internet The influence of the bonus on the movie box office.

Steven Spielberg has also learned about the IMDB website. He knows that the fans gathered on it are almost all young people who are the main force of movie consumption. Their opinions are definitely comparable to the word of mouth of first-hand fans, or The authenticity of word-of-mouth that can be obtained without going through an investigator is very guaranteed.

"I see, you can go back and rest."

After listening to the secretary's report, Steven Spielberg nodded. Don't look at anything else, just judging from the market feedback tonight, his "Jurassic Park 2" has not been able to surpass "Batman: The Dark Knight" at the box office, which made him feel more relieved.

After waving his overtime secretary to get off work, he strolled to the window and stared at the night view of the DreamWorks Industrial Park. No one knew what was on his mind at this moment.

"$12.4 million! 12.4 million!"

There was no sleepiness at this time, far more than film director Steven Spielberg. In an office on the upper floors of Universal Studios headquarters at 100 Universal City Plaza Street, not far from Glendale, CEO Luo With a smug smile on his face, En-Meyer kept tapping a piece of paper with advance box office data with his fingers.

In fact, as the head of one of the six Hollywood giants, Ron Mayer will never underestimate a director who has reached the highest level in the circle, but the results of the previous works of "Jurassic Park" are too high. Surprisingly, it was one of the only two films from the early 1990s to the present that grossed more than one billion dollars at the box office, and this sequel film with a clear family-friendly attribute is obviously not going to fail at the box office.

This is the main reason why he dared to confront Warner Bros., although this time the opponent is another maker with a total box office of over one billion dollars. But now things have reached the point where it is difficult to ride a tiger. The two movies that collided head-on have already entered the theater market. Now he can only try to increase his confidence. "Catherine." Universal Pictures CEO looked at the producer who had been silent all along, stood up from behind the desk, and said his analysis while pacing slowly. "Batman: The Dark Knight's first-week box office was an unattainable $200 million, but we don't need to figure out a way to get there to win this competition, do we?"

Hollywood's most successful female producer, Kathleen Kennedy, nodded, and even though she has always been very disagreeable with the other party's release plan, those words are true. Their "Jurassic Park 2" is not facing a strong first week of "Batman: The Dark Knight", but a second weekend when the opponent has consumed most of the fans' enthusiasm.

Given that the number of theaters, the number of screens, and even the number of film screenings after the opening of the film are similar, as long as oneself can suppress the opponent's box office next weekend, it is already a preliminary victory in this competition.

"You are right, as long as the first weekend box office of "Jurassic Park 2", even if it is a single-day box office, can suppress "Batman: The Dark Knight", there is a great possibility to change the screening strategy of the theater company. , to fight for more theaters and screens for our next screenings."

"So." Ron Mayer smiled and shrugged, sitting on the sofa opposite Katherine Kennedy, then put away all the smugness on his face, and continued to analyze seriously: "I have studied it carefully, and let me The marketing department has conducted a rigorous investigation, and the weekday box office of "Batman: The Dark Knight" is indeed strong and scary, with a drop of less than 50% compared to Sunday.

However, starting tomorrow, due to the large-scale release of our movie and the fact that most fans have been exhausted from watching the movie, the box office of "Batman: The Dark Knight" this weekend will drop by only about 50%. Even some recovery, three days can only get no more than 50 million US dollars! "

Speaking of this, he deliberately paused proudly, and then continued: "Don't tell me, Steven's "Jurassic Park" sequel won't get $50 million in the first weekend?! That's just It's a joke, we've already got close to 13 million dollars in the box office today!"

The production cost of this "Jurassic Park 2", because it is a sequel movie, is actually only about 63 million US dollars, plus the huge publicity cost invested by Universal Pictures in the early stage of 50 million US dollars, when Ron Mayer watched it. When it reached the $12.4 million early-stage box office, he was extremely confident that the film would be able to exceed the production cost line in three days on the first weekend, and even exceed the pre-publication cost invested.

"According to the current market trend, the three-day box office opening weekend of this film, even if it can't reach the terrifying $200 million like "Batman: The Dark Knight", will definitely not be less than $150 million." The filmmaker Katherine Kennedy also showed a reluctant smile and said ~www.wuxiamtl.com~ She understood that Ron Mayer's statement that the box office exceeded 50 million US dollars was actually very cautious. Their opponent this time, Wei Wei En-Greenberg, who dares to underestimate the other's production company, which time is it not a loss? Universal Pictures' **** "Hulk" the year before last is still vivid in my eyes.

In Katherine Kennedy's mind, even if "Jurassic Park 2" is the first weekend, "Batman: The Dark Knight" is even the second weekend, but the box office of the other party this time is too terrifying, and the outcome of the two sides is five. The number of five, but after such an analysis by the CEO of Universal Pictures, her confidence is also more than enough.

"That's right, you can lead the team to start the national publicity tomorrow with peace of mind, and leave the rest to the distribution department of Universal Pictures." Ron Mayer took the initiative to stretch out his right hand, tilted his head, and said firmly: "One hundred and fifty million dollars, this is definitely not difficult for Steven, this figure is enough for us to suppress the arrogance of that young man, enough!"

The woman reached out and shook hands with each other, took a deep look at Ron Mayer's confident expression again, turned and left the office, as the first producer of "Jurassic Park 2", she will be there early tomorrow morning. Taking the team on the plane to start the publicity journey, even if there is still a slight worry, I can't change anything.

Just like the tacit understanding between Universal Pictures and her, the competition with "Batman: The Dark Knight" is destined to use only conventional means within the rules, everyone including Ron Mayer, no People are willing to have crooked thoughts about that young boss. Aside from the counterattack of Warner Bros., who can guarantee that the dark madman will not go mad again because of some special means? !

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