Hollywood Drawing

"Our entire dormitory has gone into the theater together for the third time this week to watch "Batman: The Dark Knight"."

At the entrance of a cinema in Beijing, the reporter targeted a group of young people who came together. All of these young people were around 20 years old, and they were obviously college students who had not yet graduated. One of the boys, encouraged by the chatter and laughter of his classmates, was talking into the reporter's microphone.

"Wayne Greenberg's film, before I saw it, I thought it was praised by everyone, but after I saw it, I understood it. It's really better than seeing it. When we first walked After entering the theater and sitting down, I experienced a shock of life for two and a half hours. No one could have imagined that a movie could still be made like this!

It's a pity that none of us have read the original Batman comics, but we all agree that this "Dark Knight" movie must surpass the expressiveness of the original comics. It's a miracle that the story of the film is depressing and tragic to a charming realm. The script is really excellent, and the director's level is indeed unique.

And the acting skills of the clown inside, we have to be amazed, it really shocked us. Yes, we have seen it together twice before, but after seeing Wayne Greenberg on TV tonight, after everyone's discussion, I decided to experience the shock of the movie again. "

There are many similar comments from fans, especially the group of young people who gathered together in large numbers and walked into the theater again and again with friends and friends.

Even the media were very surprised. It's not that Hollywood blockbusters have not been introduced before, but "Batman: The Dark Knight" is really special, whether it's from the movie or the one that made it to cc. The film directors of tv have made fans feel the difference for the first time.

Just like Wayne said on TV, the first driving force behind the development of movies is to make movies that fans love. This principle is so simple that ordinary people can understand it, but many directors talk about so-called art, but they can't do the simplest things.

So this time, "Batman: The Dark Knight" is like a sledgehammer, and it smashed directly into the theater market of this land, and it also awakened countless ordinary movie fans. A large number of movie fans even said that for the first time, they felt that it was a great enjoyment to bring family and friends into the cinema to watch a movie on weekends.

"Batman: The Dark Knight" gave them a movie-watching experience they had never had before. The frenetic movie viewing situation also allowed the filmmakers here to see the power of the mature film industry system for the first time.

Some people regard Wayne Greenberg as a great enemy, and even liken him as a model of uneasy goodwill. There are also some filmmakers who, after watching this movie, got a lot of inspiration and began to think about how to make movies that fans like.

However, these subsequent disputes had nothing to do with Wayne. Early the next morning, he took his entourage on a Warner Bros. charter plane, leaving countless fans queuing to watch the movie and countless arguments. I left my dream hometown and flew towards North America.

In the ceo office of the Warner Bros. headquarters building in Burbank, the city of angels, Warner Bros. distribution director and CEO are sitting together on the sofa in the lounge area, enjoying a cigar and watching a temporarily moved TV, which is playing the other side of the Pacific Ocean. A lot of media reports, and fans' feelings after watching the movie.

Although there are no modern multiplex theaters that exist in large numbers in North America, if you only watch the movie theaters, the dense and terrifying queue of people watching the movie can feel the frenetic atmosphere even across the screen.

"Would you like to guide this public opinion?"

Bruce Rosenblum raised his hand, motioned his secretary to pause the TV broadcast, turned to look at the Warner Bros. CEO beside him, pointed to a fan who was being interviewed on TV, and said:

"Note here, it's not a movie fan who said that they had bought a lot of Wayne's pirated video tapes in the past years, and now they are willing to pay and go into the theater to buy a movie ticket that owes Wayne. This situation is not a two-fold situation. However, among young people between the ages of 25 and 35, there are very many."

Of course, Jeff Robinoff knows what he means by these words. Everyone is the most senior filmmaker in the industry, and they all know that the main force of film consumption is these young people.

Perhaps only in terms of ticket sales, teenagers and family movie fans are more qualified to be the first echelon of movie consumption. But the spending power mentioned here is only possessed by these young people. Hollywood conducts a lot of surveys every year, and Warner Bros. is no exception. The results of each survey show that only these young people are more willing to make money for the movie peripherals and for the moment. Film sentiment is generous.

"Forget it, don't lead to public opinion."

After thinking about it for a while, Jeff Robinoff shook his head, and under Bruce Rosenblum's puzzled gaze, he waved his hand for the secretary to go out.

When there were only two people left in the huge office, he explained: "The situation over there is still very complicated. Even our branch office can't affect the multimedia there. Besides, Wayne's passing this time has caused too much sensation, and the purpose of marketing him as a director has also been achieved."

"Batman: The Dark Knight" has basically been downgraded in other overseas regions except North America." Bruce Rosenblum shook his head slightly and reminded: "The box office potential shown in that market now is fully capable. To push the total box office of this film even higher, we…”

In his thoughts, he thinks that this is a golden opportunity. If he can use some media resources to bring up the topic of "We all owe Wayne a movie ticket", the result must be much better than letting it go and developing freely.

To be able to hold the position of director of distribution of Warner Bros., Bruce Rosenblum himself is best at film marketing, so he is not willing to give up every good opportunity to market a film.

"Bruce, you are wrong."

Jeff Robinoff leaned on the sofa, reached out and picked up the remote control put down by the secretary, and clicked the resume button. While watching various materials on TV, he squinted his eyes and said slowly: "The global box office of "Batman: The Dark Knight" has exceeded 1.2 billion US dollars.

At least with the current size of the market, even if we try our best to launch public opinion marketing films, the final result will be nothing more than tens of millions of dollars, which is totally worth the loss for "Batman: The Dark Knight". Besides, the extra box office will be divided into our hands and the rest will be..."

Speaking of the box office split, the two looked at each other and shook their heads at the same time. Thirteen percent, even if it is pure profit, but it is too little.

More importantly, all the movie revenue over there is only made up of box office, which is fundamentally different from most of the regulated markets in the world. The most profitable channels for movie peripherals, video tapes, commodity licensing, etc. are still there. No.

"Wait, wait, wait."

"Wait for what? You mean..." Bruce Rosenblum said halfway through, suddenly as if he understood something, he stared at the old man beside him with wide eyes. "Don't you want to ignore this public opinion, and then wait until Wayne's "The Flash" is released next year, and then guide the so-called "owe Wayne a movie" topic?"

That's right, in the opinion of the distribution director of Warner Bros., since the box office goal of "Batman: The Dark Knight" has been achieved, no matter how much more it is, it will only be worth the loss. At that time, this is a new, unplanned box office growth point.

"Yes."

Jeff Robinoff nodded directly and admitted his thoughts. "Wayne's trip to the East has already guaranteed that for many years to come, we at Warner Bros. will be able to receive treatment that the other six major companies do not have. The goal at this stage has been achieved, and there is no need to eat a fat man in one bite. "

There is no doubt that Warner Bros. is the earliest Hollywood studio that values ​​that market the most. 20th Century Fox, because of News Corporation and Phoenix Satellite TV, also values ​​the potential of that market, but its investment is far less decisive than Warner Bros.

This actually has nothing to do with Wayne. Even without him, Warner Bros. was the first to introduce movies there and set up a branch in Beijing. Moreover, Jeff Robinoff will have a big move next~www.wuxiamtl. com~ He intends to cooperate with a giant that is about to be established over there and set up a new cinema company together, which shows that Warner Bros. is optimistic about this market.

"The hero of the "Flash" crew." Spitting out a large cloud of green smoke with the aroma of fruit wood, Jeff Robinoff turned his head and asked, "It's that little actor named James, who heard that he was arrested again. Bail out?"

"That's a troublemaker."

Frowning, Bruce Rosenblum said: "Before he became famous, he has already learned all the trouble-making talents that a famous actor in the circle should have. This kid should thank Wayne for this trip to the East. If He's in Los Angeles, maybe this lucky kid has been replaced!"

After so many years, everyone knows that Wayne's crew doesn't like troublesome characters. Even if an actor who is a **** himself, joins his crew, he will take the initiative to put away all his thoughts, because those people know that he is real. Some people will be replaced because of trouble, even if it will delay the filming progress of the crew, even if they lose money.

Just like Nicolas Cage back then, before the filming of "Joker", this guy was also a well-known literary artist in the circle. Well, it means that there is no shortage of chaotic private life and contraband.

After only one cooperation on the project "Joker", this time "Batman: The Dark Knight", he also put away all the bad faults. You know, Nicolas Cage now has a much higher status in the circle than it was in 1993.

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